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Posts tagged liv-tyler

DS Daily: Marketing the product

You know, we were thinking about the celebrity DS endorsement put on by Nintendo over at "I Play For Me" and we wondered how effective such marketing actually is? Everyone and their grandmother has at least 4 DS Lites and 4 copies of Brain Age and Brain Age 2 to accompany their handhelds, so what co...

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Nintendo wants you to play for you (and celebrities)

Nintendo has launched a slick new website based on their new DS ad campaign, which features celebrities America Ferrera, Carrie Underwood and Liv Tyler looking very much like people having fun with DS Lites. The site is called "I Play For Me" and includes new commercials (we thought Liv Tyler was ...

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