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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Interview: EA2D's Mark Spenner on going 'browser and beyond']]></title><link>http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/</link><guid isPermaLink="true">http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/</guid><comments>http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/#comments</comments><description><![CDATA[<center>
	<a href="http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/"><img  src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/ea2dlogo316.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 4px; margin-right: 4px; margin-top: 4px; margin-bottom: 4px; width: 530px; height: 180px; " /></a></center>
EA2D is Electronic Arts's small-team, small-game studio, which just launched <a href="http://www.joystiq.com/game/dragon-age-legends"><em>Dragon Age Legends</em></a> on Facebook (<a href="http://www.joystiq.com/2011/03/16/dragon-age-legends-now-live-on-facebook-go-poke-some-darkspawn/">today</a>!) and has <a href="http://www.joystiq.com/game/fancy-pants-adventures"><em>Fancy Pants Adventures</em></a> for PSN and XBLA in the wings. We spoke to Mark Spenner, VP and GM of the studio, about these two very different projects. How, we wondered, do these two wildly different things, a console game based on a Flash game, and a Facebook spinoff of a giant RPG, both fall under the same EA2D banner?<br />
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"EA2D is 'browser and beyond,'" Spenner told us at SXSW Interactive. "We're trying to push from the browser out." That includes projects like <em>Mirror's Edge 2D</em>, which began as a Flash game and moved to iPhone and iPad, and the new<em> Dragon Age Legends</em>, which was already "beyond" and moved <em>into</em> the browser -- and is also moving back out with a mobile app.<p><a href="http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/" rel="bookmark">Continue reading <em>Interview: EA2D's Mark Spenner on going 'browser and beyond'</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/">Interview: EA2D's Mark Spenner on going 'browser and beyond'</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 16 Mar 2011 18:20:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19881914/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/03/16/interview-ea2ds-mark-spenner-on-going-browser-and-beyond/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>dragon-age-legends</category><category>electronic-arts</category><category>facebook</category><category>fancy-pants-adventures</category><category>mark-spenner</category><category>psn</category><category>sxsw-2011</category><category>xbla</category><dc:creator><![CDATA[JC Fletcher]]></dc:creator><pubDate>Wed, 16 Mar 2011 18:20:00 EST</pubDate></item><item><title><![CDATA[What's in a Name: EA2D]]></title><link>http://www.joystiq.com/2011/03/16/whats-in-a-name-ea2d/</link><guid isPermaLink="true">http://www.joystiq.com/2011/03/16/whats-in-a-name-ea2d/</guid><comments>http://www.joystiq.com/2011/03/16/whats-in-a-name-ea2d/#comments</comments><description><![CDATA[<div style="text-align: center;">
	<a href="http://www.joystiq.com/2011/03/16/whats-in-a-name-ea2d/"><img  src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/ea2d-wian-1300314564.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 4px; margin-right: 4px; margin-top: 4px; margin-bottom: 4px; width: 530px; height: 365px; " /></a></div>
<em><font color="gray">Mark Spenner is the vice president and general manager of Electronic Arts' <a href="http://www.joystiq.com/tag/ea2d">EA2D</a> studio, which makes smaller games with smaller teams. It's just launched </font></em><font color="gray">Dragon Age Legends</font><em><font color="gray"> on Facebook and is working on an XBLA/PSN version of the Flash hit </font></em><font color="gray">The Fancy Pants Adventures</font><em><font color="gray">. Spenner elucidated the meaning of the studio's name in a conversation with Joystiq at South by Southwest Interactive:</font></em><br />
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"A lot of people think 'EA2D' is about graphics, because obviously the '2D,' but the inspiration was: We wanted to get back to small teams, core gameplay. We had this manifesto at EA when it was founded, all about that -- and about making people cry through video games. So very player-focused; 'back to our roots' gameplay; and then not worry so much about the number of pixels we're pushing onto the screen.<br />
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"So that was the genesis of the name, and then some fabulous people at EA did this logo for us, which captured the spirit perfectly."<br />
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		<font color="gray">Dragon Age Legends</font><em><font color="gray"> is playable on <a href="http://www.facebook.com/DragonAgeLegends">Facebook</a>. </font></em><font color="gray">Fancy Pants Adventures</font><em><font color="gray"> is due on XBLA and PSN this spring.<br />
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		Like this feature? Be sure to check out the <a href="http://www.joystiq.com/tag/whats-in-a-name">What's In A Name Archives</a>.</font></em></div>
</div><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/03/16/whats-in-a-name-ea2d/">What's in a Name: EA2D</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 16 Mar 2011 18:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/03/16/whats-in-a-name-ea2d/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19879609/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/03/16/whats-in-a-name-ea2d/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ea2d</category><category>mark-spenner</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>whats-in-a-name</category><category>xbox</category><dc:creator><![CDATA[JC Fletcher]]></dc:creator><pubDate>Wed, 16 Mar 2011 18:00:00 EST</pubDate></item></channel></rss>