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Posts tagged market-strategy

Ubisoft aims to 'quickly' soar to a 10% market share

During the BMO Capital Markets Digital Entertainment Conference, Ubisoft CEO Yves Guillemot told attendees his company aims to capture a 10 percent market share in the flooded games industry. According to Guillemot (via GamesIndustry.biz), Ubisoft currently stands at "around 6 percent," but the...

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