Posts tagged marketing 
Everybody loves Octodad; here's how the devs made that happen
The path to indie stardom is founded in tenacity, creativity, good timing and a heaping pile of luck. The developers behind Octodad, initially a student project and now the reason for Young Horses' existence as a studio, know all about spreading the word about an indie game (and probably a lot ...
American McGee AMA: EA ads for Alice were a 'trick'
American McGee, the man (and name) behind Alice: Madness Returns and its predecessor, has a lot to say about developing those games, working with EA, and Kickstarting his latest venture, Akaneiro: Demon Hunters. His recent Ask Me Anything thread on Reddit reveals a few gems, including some insight ...
Spencer: Halo 4 is Microsoft's most expensive game
Halo 4 is the most expensive game Microsoft has ever made, Microsoft Studios head Phil Spencer tells Polygon. It is "absolutely" the most money Microsoft has ever spent developing a game, he says. "Nothing's even close." Estimates for development costs of Halo 3 average out at $60 million, and that ...
Dishonored's attempt to Cure Violence with revenge, by Vice
Vice, founded as a punk zine in 1994, is now a major global brand with a network of television, documentary and digital production studios, an online hub, magazine, record label, publishing house and advertising agency. It's notorious for brash exposition and unapologetic presentation, finding the ...
Sony's Koller: 'Almost all' PS Vita owners have a PS3 as well
Our pals over at Engadget recently interviewed John Koller, Sony Computer Entertainment America VP of marketing, handhelds and home consoles. Koller revealed that "almost all" PS Vita owners also own a PS3. "You look at the Vita consumer and a very high percentage – almost all of them – ...
Grand Theft Auto 5 marketing kicks off with viral 'Epsilon Program' site
A Twitter account for something called the "Epsilon Program" has materialized in the past few days, linking off to a freaky (and annoying) website for a pseudo-religion called "KIFFLOM", registered by Take Two Software. The site features a thinly-veiled parody of the real-life Scientology ...
You can almost see Master Chief in this Halo 4 live action teaser
The Chief is in there, no doubt, but Halo 4's "Forward Unto Dawn" live action marketing campaign has yet to really kick off. As such, the teaser above offers little more than a brief glimpse at Master Chief's super tall, super armored silhouette. ...
Halo 4 heading 'Forward Unto Dawn' with new live-action web series [update: teaser image]
It wouldn't be a Halo launch without a tremendous media campaign, and Halo 4 looks to be no different. The weeks leading up to the Master Chief's return this November will be filled with a new web series entitled "Forward Unto Dawn," according to Variety. Representing Microsoft's "largest ...
Kevin Butler is DLC in LittleBigPlanet Karting
At least a few pre-orders of LittleBigPlanet Karting will include a free DLC pack featuring Kevin Butler, the fictional VP from Sony's promotional campaigns. The pre-order deal is live through Amazon and GameStop and it includes the Kevin Butler Sackboy costume and executive golf cart. Next step ...
Seen@PAX East: Get your Far Cry 3 themed tattoo right here, right now
Being veterans of the game industry's convention season, we're harder to shock when it comes to bizarre stuff seen on show floors. We've seen food trucks, and crazy shoes, and full-on jets, but we've yet to see a live tattoo application, not to mention one based on a video game. Enter: Far Cry 3. ...
