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Posts tagged marketing

Grand Theft Auto 5 marketing kicks off with viral 'Epsilon Program' site

A Twitter account for something called the "Epsilon Program" has materialized in the past few days, linking off to a freaky (and annoying) website for a pseudo-religion called "KIFFLOM", registered by Take Two Software. The site features a thinly-veiled parody of the real-life Scientology...

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You can almost see Master Chief in this Halo 4 live action teaser

The Chief is in there, no doubt, but Halo 4's "Forward Unto Dawn" live action marketing campaign has yet to really kick off. As such, the teaser above offers little more than a brief glimpse at Master Chief's super tall, super armored silhouette....

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Halo 4 heading 'Forward Unto Dawn' with new live-action web series [update: teaser image]

It wouldn't be a Halo launch without a tremendous media campaign, and Halo 4 looks to be no different. The weeks leading up to the Master Chief's return this November will be filled with a new web series entitled "Forward Unto Dawn," according to Variety. Representing Microsoft's "largest...

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Kevin Butler is DLC in LittleBigPlanet Karting

At least a few pre-orders of LittleBigPlanet Karting will include a free DLC pack featuring Kevin Butler, the fictional VP from Sony's promotional campaigns. The pre-order deal is live through Amazon and GameStop and it includes the Kevin Butler Sackboy costume and executive golf cart. Next step...

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Seen@PAX East: Get your Far Cry 3 themed tattoo right here, right now

Being veterans of the game industry's convention season, we're harder to shock when it comes to bizarre stuff seen on show floors. We've seen food trucks, and crazy shoes, and full-on jets, but we've yet to see a live tattoo application, not to mention one based on a video game. Enter: Far Cry 3....

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Marketing zenith reached: Early copies of Mass Effect 3 on weather balloons

You guys know about Mass Effect 3, right? EA really wants you to know that Mass Effect 3 exists. Like, so bad. The publisher's fervor for raising awareness about ME3 is so great that it's strapping six copies of the game to six high-altitude weather balloons spread across the globe, and launching...

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'The World is in Play' kicks off $50 million Vita ad campaign

Sony plans to spend $50 million on its Vita advertising campaign... and from this "The World is in Play" commercial, most of that budget went toward the fantastic visuals. Given the accents -- and the soccer -- this would appear to be a European ad. It also doesn't feature the #gamechanger Twitter...

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EA Legend analytics announced, will assist advertisers in EA games

EA has announced a new service called EA Legend, designed not for consumers but to provide marketers with information about how players are using and engaging with EA products and their related advertisers. For example, EA would be able to provide advertisers with information about their users on...

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Super-secret public PlayStation commercial teases ... something

Kevin Butler is at it again, this time tweeting a mysterious commercial that teases some sort of reveal for October 5. The commercial tells the story of two paratroopers entering a strange nightclub of sorts and is packed with PlayStation references, including Sweet Tooth's van from Twisted...

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Gears of War 3 will have 'live' TV ads in the UK

Microsoft must be confident in early Gears of War 3 sales numbers, because the company has announced a new initiative to have "live" TV ads market the game. What this means is that during commercials, Microsoft will display the current number of players online in what we can only assume is an...

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