Posts tagged marketing 
Marketing zenith reached: Early copies of Mass Effect 3 on weather balloons
You guys know about Mass Effect 3, right? EA really wants you to know that Mass Effect 3 exists. Like, so bad. The publisher's fervor for raising awareness about ME3 is so great that it's strapping six copies of the game to six high-altitude weather balloons spread across the globe, and launching ...
'The World is in Play' kicks off $50 million Vita ad campaign
Sony plans to spend $50 million on its Vita advertising campaign... and from this "The World is in Play" commercial, most of that budget went toward the fantastic visuals. Given the accents -- and the soccer -- this would appear to be a European ad. It also doesn't feature the #gamechanger Twitter ...
EA Legend analytics announced, will assist advertisers in EA games
EA has announced a new service called EA Legend, designed not for consumers but to provide marketers with information about how players are using and engaging with EA products and their related advertisers. For example, EA would be able to provide advertisers with information about their users on ...
Super-secret public PlayStation commercial teases ... something
Kevin Butler is at it again, this time tweeting a mysterious commercial that teases some sort of reveal for October 5. The commercial tells the story of two paratroopers entering a strange nightclub of sorts and is packed with PlayStation references, including Sweet Tooth's van from Twisted ...
Gears of War 3 will have 'live' TV ads in the UK
Microsoft must be confident in early Gears of War 3 sales numbers, because the company has announced a new initiative to have "live" TV ads market the game. What this means is that during commercials, Microsoft will display the current number of players online in what we can only assume is an ...
Uncharted 3 and the sands of art
Artist Natalya Netselya has been creating sand art for almost five years, her talent evident as she recreates scenes from the upcoming Uncharted 3 using the micro-pebbles and a light table. Each piece of art by Netselya, like sandcastles in the sand, is wiped away and replaced with something ...
Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'
Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press ...
Rumor: Epic Mickey 2 appearing in online surveys
Epic Mickey 2 is running the rounds of Disney online-marketing tests, complete with box-art and title variations, according to an anonymous source at Destructoid. Disney is apparently getting a feel for the Epic Mickey 2 audience, asking which of the above box arts is most pleasing and which of ...
Uncharted 3: Drake's Deception beach stunt, from sand to sculpture
The Interactive & Digital Entertainment Festival was held in Cannes in June; a retail-focused festival, publishers bring their games to sunny southern France in the hopes of attracting the attention of Europe's buyers. One way to do that: A sand sculpture! French marketing crew Urban Act ...
THQ takes on distribution of four Codemasters releases this year
THQ announced today that, through its THQ Partners unit, it would be handling the North American distribution of four of Codemasters 2011 releases. In fact, THQ Partners actually began its task today, with the release of Dirt 3 into the retail channel. The deal also encompasses distribution of ...
