Posts tagged mass-market

EA's Moore maintains 'mass market' mantra

by Ludwig Kietzmann (Nov 14th 2008 4:00PM)

It may surprise you to learn that EA wants more people to buy its games -- specifically, the people who don't normally buy games. It's certainly a sound strategy (just ask Nintendo), and one that EA Sports president Peter Moore has developed a clear fondness for. Speaking at a recent and still ...

Pachter: Nintendo has not abandoned the core audience

by Jason Dobson (Jul 29th 2008 9:15AM)

Not everyone stumbled away from Nintendo's E3 presser feeling lightheaded and sick to their stomach. Some, like Wedbush Morgan soothsayer Michael Pachter, felt that the presentation was on point, offering an "even more positive view" of the company, while adding belief that Nintendo has not yet ...

Pachter: Nintendo hasn't abandoned core gamers

by David Hinkle (Jul 28th 2008 6:00PM)

If you were disappointed with Nintendo's E3 showing, then odds are you have a lot of like-minded folks to agree with you. A majority of the industry feels that Nintendo's showing at E3 wasn't really, uh ... good. If you're not looking for real games, then you were probably happy with Wii Music. ...