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Posts tagged massive

Ubisoft Reflections involved with The Division development

The Division, the third-person, open-world shooter set in a Tom Clancy universe, is in co-development by Massive Entertainment and Driver: San Francisco developer Ubisoft Reflections. Develop reported the partnership from an interview with Reflections' Managing Director, Pauline Jacquey. ...

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Massive ad tech to be rolled into Microsoft first-party business

Microsoft has confirmed the reported closure of its Massive in-game ad company and the dissolution of the brand name. Posting on the Microsoft Advertising Blog, corporate ad VP Rik van der Kooi explained that the Massive technology would be integrated into Microsoft's first-party ad business,...

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Report: Microsoft shutting down Massive in-game marketing firm

Adweek reports that inside sources at Microsoft have confirmed that Massive Inc., a Microsoft-owned advertising firm with a focus on in-game marketing, will be shut down by its parent company before the end of the month. The reasons for Massive's waning business are apparently twofold: Apparently,...

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EA shifting ad sales in-house starting with Madden NFL 11

EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales...

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Splinter Cell Conviction to feature in-game advertising during torture scenes

Imagine this: you're playing one of Splinter Cell Conviction's many "choose your own torture" sequences, as described by Ubisoft's Jeffrey Dickstein. As you're slamming a terrorist's face into a urinal, you might ask yourself, "is this the new Degree deodorant I should buy?" (Seriously, these are...

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Massive sees 'double-digit' in-game ad revenue growth in 2009

On the Microsoft Advertising Blog, J.J. Richards, head of Massive Incorporated, decided to dispel some rumors surrounding the in-game ad industry. Specifically, Richards noted that the in-game ad industry is "thriving." He adds that in fiscal 2009 Massive has seen "double-digit year-on-year revenue...

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Massive announces fall in-game ad lineup

Microsoft's in-game ad company, Massive, has announced that it will be providing ads for several major publishers this fall, namely THQ, EA and Activision. Massive will supply ads for EA's sports lineup -- including Madden NFL 10 -- and Need for Speed: Shift. For Activision, the company will...

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Epic Games Korea opens to work closely with local devs

Epic Games has opened a new subsidiary in Seoul, Korea, with plans to provide licensing services and support resources to development teams using its Unreal Engine. Epic Games Korea will be led by Ray Park, formerly the business and strategy development manager for Microsoft's in-game advertising...

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Microsoft lays off 28 percent of Massive

It seems as though the reports coming in this morning regarding Microsoft layoffs at its in-game advertising department, Massive, were more than a tad overstated. A Microsoft spokesperson, as well as Cassandra Nuttall, head of marketing at Massive, confirmed to us this afternoon that, "In total,...

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Microsoft continues layoffs, Massive allegedly hit the worst [update]

According to multiple reports this morning, the second round of Microsoft layoffs has affected Microsoft's in-game advertising arm, Massive. Apparently as much as 75 percent of the staff has been cut, according to anonymous sources at VentureBeat. "As part of the plan we announced in January to...

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