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Posts tagged moore

EA Sports' Moore sets sights on eclipsing Nike brand

Peter Moore is on a mission. In an interview with MCV, the EA Sports president is looking to poise his company as "the leading sports brand in the world." That's a rather ambitious claim, given the brand dominance of sports industry companies such as ESPN, Nike and his former employer Reebok. Said ...

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Overheard@E3: The wisdom of Bill Walton

At their conference yesterday, EA invited NBA hall-of-famer Bill Walton onstage to help them show off NBA Live '09 and its Dynamic Player DNA, and ended up stealing the show. Peter Moore, who also hammed it up with Natalie Gulbis, kept saying that Walton had gone off script, and that must be true ...

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Peter Moore explains EA Sports' PC snub

PC sports gamers are somewhat justifiably unhappy with Peter Moore right now. Earlier this year, the EA Sports executive announced that Madden and many other EA Sports games won't be coming to the PC market this year. But wait, you didn't give him a chance to explain! Well, actually, you did, and ...

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Peter Moore talks about heart breaking decision

When news hit the internets last July that Peter Moore was leaving team Microsoft our heart was in shambles. The news tor our emotional psyche apart without care or remorse. We've since recovered (it took some time though) and are now hearing that Peter Moore too had a difficult time accepting his d...

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EA sets focus on Wii-exclusive versions of sports games

If you're in the gaming industry on the development end, odds are you've had plenty of meetings talking about the success of the Wii platform and how your company needs to get its own slice of the pie (well, unless you're Epic). EA has decided that they want a fairly decent slice of that pie, and ar...

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EA Sports working on sweaty Wii Fit

EA Sports president Peter Moore tells Eurogamer that the division is working on a Wii fitness game utilizing the pressure-balancy-board thing. The game will release under the new casual-oriented Freestyle label and will focus on "western" cardio workouts instead of Wii Fit's "eastern holistic fitn...

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Moore 'disappointed' Home still isn't done

Peter Moore tells Eurogamer he wishes Sony's Home service would just ship already. The former Xbox exec turned EA Sports president says he's interested in working with Home, but he's "disappointed" that it keeps getting pushed back. Moore expresses that he really wants Home to become the portal to...

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Moore knows people are 'pissed' about no PC Madden '09

EA Sports President Peter Moore recently talked to GameDaily about his decision to not release Madden NFL 09 on PC. He acknowledges the move "pissed off a lot of people," but it was a business decision based on sports games in the PC market. He stands by previous statements he made, when he was st...

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Moore talks casual, Wii focus for EA Sports

Amid talk of Facebreaker and the impact of an exclusive NFL license, an quick IGN interview with EA Sports President Peter Moore highlights the prominent studio's focus on making sports games more accessible to a wider audience. "There will be more announcements that will be ... looking at the...

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Peter Moore issued $22 million in EA stock

As if we needed more reasons to be insanely jealous of Peter Moore. Not only does the guy get a $1.5 million bonus and six-figure salary for jumping from Microsoft to EA Sports, now comes reports that the executive is making even more scratch off EA stock awards. CNN/Money's "insider actions" tabl...

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