Posts tagged naming 
Microsoft discusses Wii-esque Project Natal branding strategy
digg_url = 'http://www.joystiq.com/2009/10/15/microsoft-discusses-wii-esque-project-natal-branding-strategy/'; While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal ...
Nintendo invokes good names to defend a bad one [update 1]
Since announcing that they'd be renaming their new console from "Revolution" to "Wee," Nintendo's been busy explaining the name to press, often invoking other household names in the process. Here are some representative quotes: Perrin Kaplan to MTV News: "Many ...
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Report: Battlefield 3 'Premium' service costs $50 one time, includes 'all five themed expansion packs'
Posted on May 30th 2012 12:10PM