The latest trailer for Need for Speed: Shift not only provides us with footage of beautiful cars in motion (including the game's cover star, the BMW M3 GT2), but also gives a bit more insight into the Driver Profile feature. The Driver Profile is something EA hopes will help the game stand out, with the goal being to shape how other drivers perceive you, according to your style of driving. Considering our basic driving abilities, we expect competitors to be in a constant state of mirth.

Racing games have become increasingly dense over the past few years, with users able to modify the smallest details on their cars in an effort to shave seconds off their lap times. The whole genre has become increasingly immersive as well, to a point that has seen developers rebel against realism and create arcade-style games like Split/Second and Blur.

That's even carried over to the hyperrealistic racing games like Need for Speed: Shift, which lead designer Andy Tutor calls "A return to basics. You know how movies are rebooting with things like Batman Begins? That's what we're doing with Shift." While those are exciting words to hear, once you slip behind the controls of Shift, you'll see that it really is a definite shift (see what we did there?) for the title. Thankfully, Maggie Q is nowhere in sight.

During a William Blair Growth Stock Conference presentation, EA's COO (John Pleasants, FYI) noted the existence of two unannounced titles -- neither of them particularly surprising if you've been keeping up on your spurious internet rumors. The first, Battlefield 3, is said to be in good shape and, even better, in good hands over at developer DICE. Unfortunately, it appears fans of frenzied first-person shootery will have to wait until the next fiscal year before returning to the field.

According to G4TV's Patrick Klepek, the second title is yet another Need for Speed game, this one developed by the team behind Burnout. Pleasants allegedly praised the team for being "online-centric and notably high-quality game developers that we have out at Criterion." There's little else to go on at the moment, but we're certainly intrigued by the collision of those two racing franchises. There will be collisions, right?

Source -- Need for Speed
Source -- Battlefield 3

You'll have plenty of the proverbial whips to cruise around with in EA's upcoming attempt at a serious racer, Need for Speed: Shift. The game is geared to present 18 authentic race tracks for players to navigate their way through, and an impressive 65+ cars for them to drive around in, including the very sexy BMW M3 GT2 (which will also be gracing the game's cover). In fact, almost all of the major brands make an appearance in the game, including Aston Martin, Dodge, Lotus, Honda, Audi, and Nissan, just to name a few. Even the 2008 SCION tC will be available, if you're more into style than substance.

For the full list of cars appearing in the game, hit up EA's press release here.

Just one note: there's no actual Need for Speed Nitro gameplay featured in the above video. If EA Montreal managed to make the game look that good, the Wii would be untouchable in sales. Oh wait, it already is. The fact of the matter is, Nintendo's darling is actually getting a Need for Speed title, and the sales numbers of that console are one big reason the franchise is leaping consoles with nitrous-assisted boosts.

But if that doesn't represent gameplay, then what does Nitro look like on the WIi? We're glad you asked, because there are some images waiting for you in the gallery below. Images that actually came from the game. Read on to learn how it plays!

Need for Speed: Shift was announced back in January, and Randy spent some hands-on time with the title in March. At yesterday's EA event we got some new screens and a video, and it shows off the world you'll see while locked in the cockpit. The game still doesn't feature an external view of your car while racing, but the demo we saw upped the ante on your view from the cockpit.

You'll now be battling G-forces and perspective shifts that are meant to mimic the way a driver's head actually moves in a high-speed race, and they've ratcheted the physics up several notches to make those first-person crashes seem a lot more realistic. EA also claims to have tweaked the AI, so the other racers won't be piling willy-nilly into turns ... which is real bummer, since we like to use them as "padding."

Need for Speed: Shift will feature over 60 licensed cars and maintain the minute details of car-tuning that some people can't live without. The game races onto shelves in September -- check out the new screens below!

UPDATE: While only caught the in-car view at the EA event, it does offer more viewing modes. We'd lost that in how much they were putting an emphasis on the cockpit cam. The game will also feature a chase cam, hood cam, and bumper cam.

Hey! Remember when EA's Travis Boatman very quietly reconfirmed a boatload of EA franchises coming to the iPhone in 2009? Oh, you don't? That's okay, we nearly forgot too. In fact, we're pretty sure the company would like to keep these anouncements secret, as Need for Speed: Undercover hit the iTunes App Store today without so much as a peep from its publisher!

The game comes e-brake sliding into the store for the not-so-nice price of $9.99, and though we've yet to get our hands on it, we'll be sure to tell you how we feel just as soon as we do. For 10 bucks though, that might not be too soon.

Need for Speed: Undercover ($9.99, EA)

In addition to DLC, EA has decided to release a post-release Trophy patch for Need for Speed Undercover. Check them out after the break.

[Thanks to everyone who sent this in!]

Need for Speed: Undercover is getting some much-needed extra fuel, both premium and unleaded. Electronic Arts has announced a pair of DLC packs for the ill-received sequel, including a free Challenge Series and a premium collection of customized "boss" vehicles.

The Challenge Series promises a handful of new cars, as well as 60 events across a pair of new game modes, including "Highway Wars," a mix of highway battles and sprint racing, and "Highway Checkpoint," where drivers will maneuver through traffic to reach checkpoints and beat the clock.

The $5 Boss Car pack, on the other hand, gives players access to every boss car in the game, from Carmen's Shelby GT500 to Nickel's Dodge Viper SRT10. Interestingly, the downloads are currently only available for the PlayStation 3, though EA notes that both packs are "coming soon" for the Xbox 360 and PC. Until then, drivers are urged to turn off their ignition and wait patiently for their turn at the pump.

Just before the deluge of GDC 2009 news started this week, Travis Boatman, VP of worldwide studios at EA Mobile, confirmed the upcoming release of a veritable smörgåsbord of EA franchises coming to the iPhone. Today, we have confirmation from Meghan Rathman (representing EA) of the exact titles on the way to the iPhone/iTouch as well as a handful of screens from Tiger Woods PGA Tour. Unfortunately, according to Ms. Rathman, the rest of the games in development are "still too early" and don't have screens. Considering the turnaround time on iPhone/iTouch games though, we're willing to bet you'll see those shots by the end of the week pretty soon!

The full list of games we received from EA is as follows: Tiger Woods PGA Tour, The Sims 3, FIFA, Madden NFL Football, Spore Creatures, Mystery Mania, Wolfenstein RPG, American Idol, Connect Four, Battleship, Need for Speed, RISK, Monopoly and Clue. Differing from reports at the GDC Mobile event earlier this week, we're seeing the addition of The Sims 3 and Need for Speed. In turn, we're losing the first SSX in two years, Red Alert, NBA Live 10, American Idol, Star Trek. But hey, Tiger Woods!

The press release from EA on Tiger Woods PGA Tour tells us that the game is of the "touch" rather than of the "shake" variety, comes with achievements and offers a way to compare achievements with your friends. Of the key features listed, notably missing is "playing against friends wirelessly," though it does promise the ability to "affect your ball spin direction" using your finger. Those are comparable features, right? We'll keep on EA and let you know as soon as we find out more on their upcoming iPhone/iTouch assault.

EA has notified press that it intends to demonstrate a new game from its Montreal studio (along with other forthcoming projects) next Monday, March 9. The Canadian studio, currently hard (we hope) at work on one third of EA's new Need For Speed trio, namely the Wii-bound Need For Speed: Nitro, is expected to formally announce the project on March 12.

Extending this post would only lead to rampant and inevitably spurious speculation, so we'll just let you take a guess at what this mystery title could be.

Before Need for Speed officially burns internet rubber, PC gamers in Asia will get an early taste of what it feels like to slip behind the wheel of Need for Speed: World Online. The recently announced free-to-play online experiment will begin testing in Taiwan and Hong Kong in March, well ahead of the game's eventual debut later this year.

EA explains that Need for Speed: World Online will boast "the largest free roaming environment" in the series' history as players "form teams to take on the competition and the police." The Black Box-developed racer is one of several attempts at refueling the property, though we're waiting to see if the game makes it across the finish line or slips on a patch of black ice as it races to North America this Winter.

Keith Munro from EA's Marketing division is quick to say that developing four games simultaneously is in no way a result of the economic crisis, stating that work began "long before" the crunch began. "This isn't about quantity, this is about crafting different games for different audiences and their unique tastes in the driving category. I would say that our strategy is the inverse of milking; it is an intentionally non-traditional approach."

We're not sure exactly how "inverse milking" works, but it sounds quite uncomfortable for the poor cow in question. This seems a lot like regular franchise milking, though we'll reserve judgment until we get to see all four titles in action.

It seems EA's long-idling racing franchise isn't destined for the scrap heap at all, as the publisher has unveiled three new Need for Speed titles across several platforms. In an interview with Gamespot, EA's veep of marketing, Kevin Munro, insists that "the new brand strategy around three specific genres will keep the game fresh and players entertained." This refreshing and oh-so-entertaining trio of titles includes:

• Need for Speed: Shift (PS3, Xbox 360, PC, PSP) -- A "hardcore racing simulation" overseen by Black Box executive producer Michael Mann, and Patrick Soderlund, the co-founder of DICE and current senior vice president of EA Games Europe. External developer Slightly Mad Studios will be responsible for putting a realistic spin on the franchise.
• Need for Speed: Nitro (Wii, DS) -- As you might expect, this one will feature a "unique visual style," courtesy of EA Montreal. Nitro promises to take full advantage of the unique controls on offer for both platforms, but without sacrificing depth. According to Munro, "We do not want to fall into the trap of creating a 'Need for Speed Lite.'"
• Need for Speed: World Online (PC) -- Jointly developed by Black Box and EA Shanghai Singapore, this free-to-play online racer is set to launch in Asia this Summer, with a North American release slated for next Winter.

You can look for Shift and Nitro on North American shelves sometime during Fall 2009.

Update: Uploaded three screens (Shift, Nitro and World Online) and added source link to press release. Corrected development information for World Online.