Posts tagged nicole-kidman 
DS Daily: Marketing the product
You know, we were thinking about the celebrity DS endorsement put on by Nintendo over at "I Play For Me" and we wondered how effective such marketing actually is? Everyone and their grandmother has at least 4 DS Lites and 4 copies of Brain Age and Brain Age 2 to accompany their handhelds, so what co...
Brain Training celebrates 100th week in UK charts
Every Saturday, we document sales charts from the UK and other European countries, and every week, there's one game that appears in the UK top ten without fail: Dr. Kawashima's Brain Training. The sheer longevity of Brain Training's stay in the charts is genuinely exceptional, with this week mar...
Scientists scold celebrities for promoting Brain Age
Charitable organization Sense About Science has published its report on celebrities endorsing "scientific mumbo jumbo" that is of debatable merit. While diet pills and skin care lotions are obvious targets, the report (PDF file) also criticized Nicole Kidman and Patrick Stewart, among others, for e...
Doctor argues benefits of Brain Training, probably has a brain age of 63
Nicole Kidman's endorsement of Nintendo's software for the DS has one doctor in particular crying "humbug." Dr. Jason Braithwaite, a cognitive neuroscientist (maybe after playing enough Brain Age, we'll figure out what that is exactly), seems to be of the mind that using the non-game exhibits "no co...
More Brain Training ads in the wild
Looks like Nicole Kidman's European campaign for More Brain Training is still going strong -- at least, in the city of Dordrecht in South Holland. Even through the reflection of the train station on the glass, her concentration is clear ... but hey, she's got to get that brain age down somehow. Hea...
From Face Training and yoga to the world
We couldn't help but giggle when we saw this article on "facial yoga" that described it as the hot new craze. It's certainly not new to us DS hipsters; after all, we've already got a game dedicated to stretching and firming our faces, and since the practice is apparently the latest it-exercise (de...
