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Posts tagged nielsen

US kids want an iPad more than a Wii U for the holidays, Nielsen finds

It's worthwhile to note that this Nielsen graph showing the most-wanted tech gadgets for kids age 6 - 12 in the US is titled "Interest in Buying in the Next 6 Months." That's probably an incorrect assertion, since we haven't seen any 8-year-olds working the late shift at McDonald's recently. It...

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Nielsen: Assassin's Creed 3, Halo 4 most anticipated console titles this year

You guys are so predictable, except when you're being unpredictable. This year gamers are most excited to play Halo 4 (which still doesn't have a release date) on Xbox 360, Assassin's Creed 3 on PS3 and Madden NFL 13 on Wii, Nielsen reports from a recent study. What baffles us is how low BioShock:...

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Nielsen taps most anticipated games, Modern Warfare 3 on top

The Nielsen firm has compiled a list of the top twenty most anticipated games this holiday season. The survey ranks games based on the percentage of players that ranked them in their top five choices for the holiday. Unsurprisingly, Call of Duty: Modern Warfare 3 was at the top of the list, with...

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'Half of all Netflix users connect via a game console,' Nintendo Wii used most

Sorry Jackie boy, but it seems that Sony's PlayStation 3 has been dethroned as king of streaming Netflix. That's according to a recent Nielsen survey that pegs the Nintendo Wii as the most used device in households to stream Netflix (outside of the computer, of course), and puts all three gaming...

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Nielsen: US spending less on games, more on outdoor activities

Bad news, friends: We're losing. That's the only way we can digest the latest Nielsen consumer spending report, in which it was revealed that the US national entertainment budget share for games dropped from 9.3 percent in 2009 to 8.5 percent in 2010. Meanwhile, spending on activities that actually...

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Nielsen: In-game ads increase real-world sales

We hate to be the ones to break it to you -- but those in-game advertisements that some of you aren't terribly big fans? Well, they're actually pretty effective at boring into your subconscious and making you want to buy Axe Body Spray or Snickers, or whatever. A recent Nielsen study of six EA...

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Nielsen: Majority of gamers in the dark on Natal, Move

The Nielsen Company has released the results of a recent survey designed to gauge gamer awareness of Microsoft's Project Natal and Sony's PlayStation Move. Among the 2,400 gamers surveyed, 21 percent are currently aware of Natal, while 23 percent are aware of the Move. Things look a little better...

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Nielsen study: Most households spend five percent of entertainment budget on games

While we're sure Leslie Nielsen knows his fair share about gaming, we're talking about Nielsen Media Research -- it's a firm most known for documenting who watches what on television in the United States. Nielsen Games has conducted a study into the buying habits of Americans, postulating that...

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Nielsen survey says most PSP users are female, Xbox 360 most played

In its 2010 Media Industry Fact Sheet, the Nielsen Company tallied some interesting numbers [PDF] related to the increase of social media and how video game console usage trended in 2009. According to its survey statistics, Sony's PSP market in the United States contains a slight majority of female...

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Nielsen and EEDAR join forces to provide 'unprecedented' game tracking data

Stat-tracking firms The Nielsen Company and Electronic Entertainment Design and Research (EEDAR) are teaming up to deliver "unprecedented insight into the video games industry." Nielsen's data, which has brought plenty of controversy on its own, will be integrated into EEDAR's GamePulse...

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