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Posts tagged nielson

Nielsen: PS3 sees biggest year-over-year growth in streaming (and other such tidbits)

In 2012, PlayStation 3 owners spent 23 percent of their time with the console streaming video-on-demand services like Netflix and Hulu Plus, according to the data-minded folks over at statistical aggregation station Nielsen. This is up nearly 10 percent from the amount that PS3s were used for that...

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Nielsen: Consoles bridge TV gender gap

When you boil the American people down into a set of television-oriented numbers, women spend more time on average in front of the ol' tube than men, according to Nielson. Specifically, women between the ages of 18 and 34 watch an average of four hours and 11 minutes of TV per day, whereas men in...

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Nielsen: GameStop TV increases sales in stores

GameStop TV, a two-hour video in stores which cycles in an endless loop and is changed every month, is helping boost sales. AdWeek details a study by Nielsen Media Research showing that titles advertised on GameStop TV saw a 19 - 36% boost in sales. Unadvertised products that were merely mentioned...

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Nielsen tracking in-game ads for Sony

Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press...

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