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Posts tagged nike

NBA 2K14 promo offers rare Nikes exclusively to virtual ballers

Acquiring the latest pair of Nikes used to be a simple process, requiring either lots of money or a handgun and poor impulse control. Would-be owners of Nike's special limited edition version of the LeBron 11, however, need to prove their skills on the virtual hardwoods of NBA 2K14 before the...

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Nike teams up with Xbox for Nike+ Kinect Training [Update: Trailer added!]

Nike has joined up with Microsoft for a fitness app called Nike+Kinect Training, set to arrive on Xbox in the future. The system will include Nike's high-end fitness training system, ties in to Nike's social and online system (along with Xbox Live), and other special modes and insight for a...

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EA Sports' Moore sets sights on eclipsing Nike brand

Peter Moore is on a mission. In an interview with MCV, the EA Sports president is looking to poise his company as "the leading sports brand in the world." That's a rather ambitious claim, given the brand dominance of sports industry companies such as ESPN, Nike and his former employer Reebok. Said...

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NBA Street-branded Air Jordans

EA and Nike have teamed up to do the limited-edition Air Jordan thing. 100 pairs of these decidedly un-street, Street-branded kicks will be manufactured -- 60 pairs apparently set aside for an online contest next week. Part of the Jordan "B'Loyal" line, the shoes were designed by EA in black nubuck...

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