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Posts tagged npd-group

New NPD report to factor in digital, used, mobile and rental sales

Changes to the NPD Group's reporting practices sent a few waves through the game industry earlier this month. Now, NPD's Anita Frazier has explained some of the reasoning behind the change. Frazier notes that NPD has "long acknowledged" that its coverage of only "new physical sales of hardware, soft...

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NPD changes monthly reporting, removes hardware and software unit sales

NPD's monthly public report on video game software and hardware sales in the US will change this month. The most noticeable alteration will be the removal of hardware and software unit sales. The company will still provide a monthly list of the top ten selling "physical purchases" (i.e. brick-and-m...

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NPD issues outlook for consumers' holiday shopping habits

The NPD Group recently conducted a poll among American consumers to track their "spending intentions" for the rapidly approaching holiday shopping rush. Of the poll's 2,003 participants, 9 percent said they plan to spend more money than they did last holiday season (down from 11 percent in 2009), 6...

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NPD: Red Steel 2 sold 50,000 copies through April 3

Based on NPD figures (via Kotaku), Ubisoft's sequel, Red Steel 2, managed to sell 50,000 copies in its debut month of March -- up until the end of the NPD's catalog period, April 3. Admittedly the game was released at the tail-end of the month on March 23, but we'd still classify the sales as "dece...

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NPD lists top-selling games of 2009 in US -- excluding December

The NPD Group, which tracks sales of games in the US, handed over a list of the top 10 selling games this year through November to IndustryGamers. Call of Duty: Modern Warfare 2 on Xbox 360 dominates the top spot with 4.2 million copies sold, while the PS3 version slips in at eighth place -- consid...

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NPD study finds 40% of recent game purchases were impulse-driven

An NPD Group study, using our Canadian brothers and sisters as guinea pigs, has apparently determined that 40 percent of game buyers purchased on impulse (no, not Stardock's Impulse) in the last six months. GI.biz reports that the study found the driving factor for these losses in willpower were p...

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NPD provides stats on game promotion, platform cross-ownership

The NPD Group's steady stream of gaming industry studies continues today with a fascinating look at the game purchasing community. Here's the most surprising statistic to come from the study -- in a poll asking what methods gaming enthusiasts used to gather information about new titles, 41 percen...

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NPD: Households with kids still the biggest game purchasers

Though the median age of video gamers has increased dramatically over the past decade, a recent report from the NPD Group shows that youngsters still possess a great deal of market dominance -- according to the study, households with children ages 12 and under constitute 45 percent of the gaming i...

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World of Warcraft retail sales reach 8.6 million units

Yes, yes -- we're all impressed with how fast the audience for relative newcomer Free Realms is expanding. However, one cannot forget that Free Realms is, in fact, free. The original rapidly expanding MMO, World of Warcraft, costs actual money, and now we have a rough idea of how much moolah Blizz...

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NPD: Video gaming surpasses moviegoing

Are you puzzled as to why visionary director Steven Spielberg recently made the leap from managing motion pictures to creating block-n-ball Wii games? The answer can be found in a recent NPD study: According to the NPD research group, 63 percent of Americans have played a video game in the past si...

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