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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Medal of Honor marketing director explains 'Taliban' removal]]></title><link>http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/</link><guid isPermaLink="true">http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/</guid><comments>http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/weird-but-true/" rel="tag">Weird But True</a>, <a href="http://www.joystiq.com/category/opinions/" rel="tag">Opinions</a>, <a href="http://www.joystiq.com/category/new-in-pop-culture/" rel="tag">New In Pop Culture</a></p><div style="text-align: center; "><a href="http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/"><img vspace="0" hspace="0" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/mohscreenmp3-530.jpg" /></a></div>
In writing about the "controversy" surrounding <em><a href="http://www.joystiq.com/game/medal-of-honor-2010">Medal of Honor</a></em>'s multiplayer and the <a href="http://www.joystiq.com/2010/10/01/medal-of-honor-devs-rename-taliban-to-opposing-force/">subsequent name change</a> of one faction from "Taliban" to "Opposing Force," we've heard from two sides, primarily -- EA corporate and the Army and Air Force Exchange Service. But we've never heard directly from the folks developing <em>MOH</em> -- Danger Close Games. Earlier this week at an EA event in New York City, we talked with Danger Close marketing director Craig Owens. Owens spoke to why he believes the name change occurred, what it will accomplish, and how internal reactions have been at Danger Close. <br />
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In his eyes, it wasn't a result of AAFES-based GameStop stores <a href="http://www.joystiq.com/2010/09/02/source-military-based-gamestop-stores-will-not-carry-medal-of-h/">not carrying </a><em><a href="http://www.joystiq.com/2010/09/02/source-military-based-gamestop-stores-will-not-carry-medal-of-h/">Medal of Honor</a></em> -- as he points out, the change <a href="http://www.joystiq.com/2010/10/05/military-stores-wont-carry-medal-of-honor-despite-taliban-cha/">hasn't affected</a> the AAFES' sale embargo of <em>MOH</em>. "The objection was, kind of from an older generation that doesn't understand games, that the soundbyte was 'Play as the Taliban and kill US soldiers,'" though he admitted "There still is, it seems, a group that's still a little bit leery of a game taking place around an active conflict." <br />
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Owens further clarified, adding that "Really the big thing was playing as a Taliban killing US troops. So we basically just changed it to 'Opfor' -- which is a term they [the US Armed Forces] use, some of our competitors use -- more out of respect." The AAFES, he contends, didn't factor into the decision whatsoever. He also pointed out that during the beta earlier this year, there were "about 500,000 people playing it, as the Taliban, killing US troops," without a single complaint. He further lamented the nefarious "soundbyte" that lead to the seemingly inevitable controversy, adding "Later that soundbyte kinda caught wind and got taken out of context, really."<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/medal-of-honor-multiplayer/">Medal of Honor (multiplayer)</a></strong></p><a href="http://www.joystiq.com/photos/medal-of-honor-multiplayer/#3397412"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/mohscreenmp5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/medal-of-honor-multiplayer/#3397413"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/mohscreenmp3_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/" rel="bookmark">Continue reading <em>Medal of Honor marketing director explains 'Taliban' removal</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/">Medal of Honor marketing director explains 'Taliban' removal</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 11 Oct 2010 13:16:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19665028/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/10/11/medal-of-honor-marketing-director-explains-taliban-removal/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>aafes</category><category>army-and-air-force-exchange-service</category><category>craig-owens</category><category>danger-close</category><category>danger-close-games</category><category>dice</category><category>ea</category><category>ea-dice</category><category>electronic-arts</category><category>gamestop</category><category>Medal-of-Honor</category><category>Medal-of-Honor-2010</category><category>microsoft</category><category>opposing-force</category><category>pc</category><category>playstation</category><category>ps3</category><category>taliban</category><category>xbox</category><dc:creator><![CDATA[Ben Gilbert]]></dc:creator><pubDate>Mon, 11 Oct 2010 13:16:00 EST</pubDate></item></channel></rss>