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EA repents use of topless models in Need for Speed ads

by James Ransom-Wiley (Nov 27th 2007 12:28PM)

Boobs have long been the marketing companion for guy stuff, like fast cars. So it seemed a natural choice for EA (or more likely, a contracted third-party ad firm) to feature a pair of scantily clad models posed with a Ferrari to promote Need for Speed: ProStreet (rated 3+ in Europe). That ...

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