Posts tagged patrick-stewart 
Nintendo UK wheels out the celebs ...
... with mixed results. But let's start with the good ones: Patrick Stewart will be back this Christmas to sell the DS and Brain Training to Brits (as he was last year), and he'll be doing it alongside Julie Walters. Hurray! The rest of Nintendo's celebrity line-up will be quite obscure to Americ...
Brain Training celebrates 100th week in UK charts
Every Saturday, we document sales charts from the UK and other European countries, and every week, there's one game that appears in the UK top ten without fail: Dr. Kawashima's Brain Training. The sheer longevity of Brain Training's stay in the charts is genuinely exceptional, with this week mar...
Scientists scold celebrities for promoting Brain Age
Charitable organization Sense About Science has published its report on celebrities endorsing "scientific mumbo jumbo" that is of debatable merit. While diet pills and skin care lotions are obvious targets, the report (PDF file) also criticized Nicole Kidman and Patrick Stewart, among others, for e...
Promotional Consideration: On screen(s)!
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. As we posted two weeks ago, Nintendo UK has commissioned Patrick Stewart for its latest round of commercials for casuals. The company's previous celeb...
Patrick Stewart to star in new DS ads? Make it so!
Nintendo was wise to sign Nicole Kidman up last summer for its DS advertisements across the Atlantic, pushing Brain Age to the casual market with the international movie star's image. According to Nintendo UK's marketing director, Dawn Paine, the company will further broaden its target audience by r...
