Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Nintendo's Perrin Kaplan talks Smash Bros. Brawl delay]]>http://www.joystiq.com/2007/10/23/nintendos-perrin-kaplan-talks-smash-bros-brawl-delay/http://www.joystiq.com/2007/10/23/nintendos-perrin-kaplan-talks-smash-bros-brawl-delay/http://www.joystiq.com/2007/10/23/nintendos-perrin-kaplan-talks-smash-bros-brawl-delay/#commentsFiled under: ,


Though she's on her way out, Nintendo's VP of marketing Perrin Kaplan still finds some time to speak to MTV's Stephen Totilo regarding all things Nintendo. As history has repeatedly shown us, one of those things inevitably turns out to be the dreaded delay -- though perhaps it's not as dreaded when it comes to the holiday months. It seems Nintendo now joins EA and Capcom in seeing the sales sense in slippage.

"And I think we're actually starting to look at the annual calendar differently," said Kaplan, justifying the February release of Super Smash Bros. Brawl. "The first two quarters of the year tend to be more quiet. But now we've seen some evidence of sales in that period." Avoiding the jostling of the year-end crowd is but one benefit, with the added development time yielding a game that's "absolutely as perfect as Japan knows it can be." Kaplan, who views the Wii and DS as being a little more integrated into people's (boring) lives, concludes via basketball metaphor that timing isn't necessarily everything. "I think a really good product can be a slam dunk any time of the year."

A note of caution to other publishers considering delays: Let's not get carried away now. We don't want February becoming the new November.

JoystiqNintendo's Perrin Kaplan talks Smash Bros. Brawl delay originally appeared on Joystiq on Tue, 23 Oct 2007 13:56:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>DelaysPerrin-KaplanPerrinKaplanSmash-BrosSmashBrosSuper-Smash-Bros-BrawlWiiTue, 23 Oct 2007 13:56:00 EST<![CDATA[Kaplan says gamers were bored before Wii]]>http://www.joystiq.com/2007/10/16/kaplan-says-gamers-were-bored-before-wii/http://www.joystiq.com/2007/10/16/kaplan-says-gamers-were-bored-before-wii/http://www.joystiq.com/2007/10/16/kaplan-says-gamers-were-bored-before-wii/#commentsFiled under:

Now, we've been saying for awhile now that the Wii would revolutionize the industry and it has. But, we wouldn't go so far as to say we were bored by it all pre-Wii. We loved the GameCube, we loved the GBA and we still love our DS. We loved the N64. We hardly found ourselves without games to play, that's for sure.

"A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn't know it yet," Kaplan remarked. Robert Matthews, senior director of consumer marketing for Nintendo of America backed her up, stating "Just look at the way people consume entertainment today. The idea that you would spend hours playing videogames is just not real anymore."

While we'd argue that, blogging doesn't leave us with as much time for gaming as we'd like, but we think overall that there will always be a place for lengthy games, jam-packed with feature-rich content and that Nintendo's new proven focus shouldn't try to do away with those.

Do you guys care to toss in your two cents?

JoystiqKaplan says gamers were bored before Wii originally appeared on Joystiq on Tue, 16 Oct 2007 16:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>game-boygamecubegbakaplanmarketingn64perrin-kaplanperrinkaplanTue, 16 Oct 2007 16:00:00 EST<![CDATA[Nintendo's Kaplan says 'Gamers were bored before Wii']]>http://www.joystiq.com/2007/10/15/nintnedos-kaplan-says-gamers-were-bored-before-wii/http://www.joystiq.com/2007/10/15/nintnedos-kaplan-says-gamers-were-bored-before-wii/http://www.joystiq.com/2007/10/15/nintnedos-kaplan-says-gamers-were-bored-before-wii/#commentsFiled under: , , , ,

Remember those hours you stayed up playing Halo 2 merely thinking you were having a good time? Shadow of the Colossus? Smash Bros? Tetris? We hate to tell you, but you weren't enjoying yourself. That's right, you were getting bored. We're sorry to be the ones to break it to you.

It was Nintendo of America's soon-to-be-former Marketing VP Perrin Kaplan who infomed us of our jaded dispositions. Speaking to Ad Age, which named Nintendo the Marketer of the Year, Kaplan said, "A major insight that Nintendo had early on was that they saw that gamers were getting bored, even though they didn't know it yet."

We know the role of a marketer is to sell their product with as much hyperbole as possible, but doesn't this seem a bit short-sighted (not to mention somewhat self-deprecating, given Nintendo's prominence in gaming history)? If only Kaplan wasn't leaving, she might have filled Ken Kutaragi's shoes well.

[Via Next-Gen; image from Halo Nights]

JoystiqNintendo's Kaplan says 'Gamers were bored before Wii' originally appeared on Joystiq on Mon, 15 Oct 2007 15:28:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>DSGameCubenintendoperrin-kaplanperrinkaplanWiiMon, 15 Oct 2007 15:28:00 EST<![CDATA[Nintendo's Perrin Kaplan reveals her exit strategy, finally]]>http://www.joystiq.com/2007/10/11/nintendos-perrin-kaplan-reveals-her-exit-strategy-finally/http://www.joystiq.com/2007/10/11/nintendos-perrin-kaplan-reveals-her-exit-strategy-finally/http://www.joystiq.com/2007/10/11/nintendos-perrin-kaplan-reveals-her-exit-strategy-finally/#commentsFiled under: , , ,

perrin
George did it. And so did Beth. Now, as forecast, it's Perrin's turn. Nintendo Vice President of Marketing Perrin Kaplan has announced her retirement from the company after 15 years of service.

Kaplan did not give an explicit reason for her departure, saying only, "I finally will be leaving Nintendo at the end of the year. Until then, I am focused on getting a great transition team in place and handling all of my normal responsibilities as well." It had been speculated that the marketing exec trio -- now all officially on course to retire -- would leave Nintendo after plans to relocate the company's PR headquarters from Washington to San Francisco and New York were revealed in May. But this theory remains pure speculation. Think about it: there are plenty of other circumstances that could have prompted Kaplan's resignation ... well, actually, we can only think of one.

JoystiqNintendo's Perrin Kaplan reveals her exit strategy, finally originally appeared on Joystiq on Thu, 11 Oct 2007 15:34:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>breakingnewsDSGameCubeperrin-kaplanPerrinKaplanWiiThu, 11 Oct 2007 15:34:00 EST<![CDATA[Perrin Kaplan joins the NoA exodus]]>http://www.joystiq.com/2007/10/11/perrin-kaplan-joins-the-noa-exodus/http://www.joystiq.com/2007/10/11/perrin-kaplan-joins-the-noa-exodus/http://www.joystiq.com/2007/10/11/perrin-kaplan-joins-the-noa-exodus/#commentsFiled under:

The move has claimed another victim: after fifteen years with Nintendo, Marketing VP Perrin Kaplan is calling it quits. At least, we assume Kaplan's decision is related to the move, considering there has been a great deal of speculation that she would follow in George Harrison's footsteps, but no official reason was stated.

Kaplan will stay on with NoA until the end of the year.

JoystiqPerrin Kaplan joins the NoA exodus originally appeared on Joystiq on Thu, 11 Oct 2007 15:32:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>exodusmoveperrin-kaplanThu, 11 Oct 2007 15:32:00 EST