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Posts tagged peter-dille

Peter Dille leaves Sony (again)

Initially employed with SCEA from 1991 through 1999, Peter Dille left to take on a marketing position at THQ, only to return to Sony in 2006, eventually rising to the rank of senior VP of marketing. Today, it's reported that he's leaving the company again, for undisclosed reasons. "The leadership...

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Sony says lack of cellular connection limits PSP, 'gamers aren't satisfied' with smartphone titles

Adding more fuel to the "PlayStation Phone is so totally happening" bonfire, Sony Computer Entertainment America's senior VP of marketing, Peter Dille, has told CNN that PSP in its current state isn't reaching its full potential, due to the fact that it lacks an always-on (read: cellular data netwo...

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Sony's Peter Dille discusses PlayStation's 15-year legacy

Peter Dille is quite possibly one of the most qualified people to speak about PlayStation's 15 year legacy. Minus a stint at THQ, SCEA's senior vice president has been working with Sony since the PS1 launch, returning for the PS3 era. Not only did we get to speak with him about the past 15 years, b...

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Sony: Kevin Butler isn't real, can't give interviews

Sadly, Sony pitchman Kevin Butler is not a real person, but SCEA VP Peter Dille says word may not have gotten around. "We've gotten contact from media people that aren't aware that he's a character, asking for an interview!" he told Industry Gamers ... Well, you can't blame us for trying, can you?...

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Sony: PS3 'purchase intent' nearly doubled since Kevin Butler campaign

Like all responsible journalists worth their salt, we're inherently distrustful of advertising and the incredible power it wields over us -- err, rather consumers. But we feel like you deserve to know that there's a special place in our coldly detached hearts for pretend PS3 pitchman Kevin Butler. ...

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Peter Dille: Move will attract hardcore gamers with precision

SCEA's head of marketing, Peter Dille, spoke with Fortune earlier this week, and he says that rather than catching up to Nintendo's Wii with the PlayStation Move, Sony is actually blazing new ground. He says that Sony's "White Room campaign wasn't very inclusive," and so it is changing up the game ...

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Dille: God of War 3 took 'just a couple days' to sell one million

Its star may be known for constantly seeing red, but the latest installment in the God of War series evidently has Sony seeing a whole lot of green. IGN reports that Peter Dille, senior VP of marketing for SCEA, told the audience at yesterday's MI6 marketing summit that God of War III had surpassed...

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Sony 'actively thinking about' charging for PSN, not offering more Blu-ray game downloads

In an extensive interview with IGN, Sony senior VP of Marketing Peter Dille notes that it's been the company's philosophy not to charge for PSN, but calls the possibility "something that [Sony's] actively thinking about." The company has no announcement to offer while it tries to figure out "the be...

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Kevin Butler to star in PlayStation ads for rest of 2010

Kevin Butler, you need not worry: Your job as Sony's VP of First Person Shooter Relations is in no threat of ending. Neither is your job as Chief Weaponologist, VP of Epic Footage, VP of Big Action Moments and -- our favorite -- Family Activities Director. In an interview with IGN, SCEA senior vice...

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PS3 marketing shifts focus to 'total entertainment solution'

As Sony Computer Entertainment America relaunches the PlayStation 3 with its PS3 Slim model, its marketing campaign has deemed the console as a "total entertainment solution," rather than a video game console. Its fall and holiday ad campaign touts the console as "the greatest gaming, Blu-ray play...

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