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Posts tagged peter-dille

Sony theory: From PlayStation to Wii and back again

SCEA marketing whiz Peter Dille has pitched the company's new game plan, and Wii's the bait, according to a recent interview with Gamasutra. Opting for more concession speech than victory declaration, Dille offers a "hats off" to Nintendo and its Wii for "doing something that hasn't been done" by...

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Sony's Peter Dille thinks PSP piracy is 'sickening'

Sony's no longer denying PSP's overwhelming piracy problem. SCEA's Peter Dille spoke to Gamasutra about revitalizing the manufacturer's handheld, and put emphasis on one of the greatest hurdles facing its business. "I'm convinced and we're convinced that piracy has taken out a big chunk of our...

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SCEA responds to February NPD, praises Killzone 2 sales

Sony sold 276K PS3 units, 199K PSP units and 131K PS2 units in February. Sales went up across the board since January 2009, but are still down from 2008 levels. Killzone 2 sold 323K copies, becoming the fifth best-selling game of the month. Depending on your fanboy bias, this is either a disaster...

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Average PlayStation Home session 55 minutes long

We've had some fairly extensive, extremely erotic Quincying excursions in our time, but we were shocked when SCEA VP of Marketing Peter Dille revealed that the average session within the glossy locales of PlayStation Home lasts 55 minutes. As Dille aptly points out, that's longer than an hour-long...

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SCEA exec: PS3 is going to 'stand the test of time'

In a recent interview with GameDaily, SCEA Senior Vice President of Marketing Peter Dille responded to the multitude of rumors claiming the PS3 will see a price drop in the coming months. Simply put, Dille explained that Sony's profit strategy for the PlayStation brand "limits the playbook when it...

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SCEA's Peter Dille: iPhone games 'a separate business' from PSP games

While many happy iPhone developers are eager to tout Apple's device as the hot ticket in video games, one Sony executive isn't worried. Peter Dille, Senior VP of Marketing, told GameDaily BIZ that he believes that the iPhone gaming market is "a separate business" from traditional handheld gaming. ...

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Publishers push Sony for PS3 price cut

In one of the least surprising stories you're likely to read today, publishers seem to agree that their lives would be a lot better if Sony could knock a couple hundred bones off the price of the PS3. That's the word from Bloomberg today, who nabbed quotes from the likes of EA Sports' Peter Moore,...

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SCEA almost responds to lackluster January NPD results

Sony's PS3 slump continues. The high price of the PS3, coupled with a weak economy, has proven a one-two punch against Sony's current home console. PS3 sold 203k units in North America in the month of January. While this may sound good, a look at 2008's results shows a grim trend for Sony. While...

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SCEA's Peter Dille comments on GTA IV sales

According to Level Up, the Xbox 360 version of Grand Theft Auto IV has been outselling the PS3 at nearly a 2-1 ratio, with 64% of sales going to Microsoft's platform, and 36% going to Sony's. Granted, this data comes from first week sales at GameStop, which will skew towards early-adopting hardcore...

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PS3 promises: in-game XMB, video store, and PSN cards in '08

Peter Dille – Senior Vice President for PlayStation Network ... oh, and marketing – wants you to relax. He knows a lot of us (all of us?) are frustrated at how slowly things seem to be moving on the Sony front, so he's got a message of Hope: 2008 is your year, PS3 owners. Not only are...

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Take a break in Destiny's beta

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