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Pontiac ad is glorious homage to Spy Hunter

Spy Hunter, one of the great arcade games of the '80s, is given proper tribute in the amazing commercial found above. OK, ignore for 30 seconds that this is a Pontiac commercial and just bask in the awesomeness of it. The music, the look, the feel ... seriously, if we could focus on what car the company is selling for even a split second we might consider buying it.

But don't be fooled folks, there is some brilliant marketing at work here. Even the car's website is designed with our demographic in mind; featuring a mosaic of the car made up of images like Transformers and Halo (clearly being promoted at the bottom of the page). Admittedly, the whole thing is very slick. Now, if only this car wasn't $30,000 ... oh yeah, and a Pontiac.

[Thanks Josh ... even if you might be a Pontiac marketing guy]

Advertising coming to Xbox 360 achievements


They've been embraced by major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a new area -- Xbox Live Achievements.

A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the "Old Spice Red Zone Perfection" and "Pontiac 4th Quarter Comeback." Each achievement is accompanied by a logo for the company in the achievement's image.

We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless.

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