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Posts tagged pr

Far Cry 4 promotional contest could send you to Mt. Everest

If you're so excited for Far Cry 4 that you'd risk death by avalanche, blizzard or grumpy yeti just to play the open-world shooter a few weeks early, Ubisoft has launched a PR stunt that may be right up your alley. Officially dubbed the "Far Cry 4 Quest for Everest" contest, the promotion...

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Watch Dogs PR stunt empties Sydney news office

A well-intentioned promotional effort went horribly awry as a copy of Watch Dogs sent to Australian news site Ninemsn prompted a mass evacuation of its offices and summoned the local bomb squad. Though Ninemsn is not in the habit of covering video games, Ubisoft's latest massive-budget effort...

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Sega responds to its SOPA non-response with a joke video

In what appears to have been an automated response, Sega customer support told a concerned gamer to try performing a "hard reset on the device," or, failing that, uninstall and reinstall the app. Unfortunately, that automated response was to a question about Sega's support of the SOPA bill...

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Star Wars: The Old Republic wins Guinness award for most voice acting

Star Wars: The Old Republic might not have picked up too many "Game of the Year" awards in 2011 (due mostly to the fact that it was out for about 10 days when the year ended), but that hasn't stopped EA from getting some awards declared for the game anyway. First, the company declared its own...

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N-Control makes good after PR meltdown, donates to Child's Play [update]

Something good has come out of the PR nightmare faced by N-Control (when its PR turned out to be a nightmare). In a successful effort to buy good press, the company announced today that it's donated $10,000 to Child's Play, along with a pledge of $50,000 worth of Avenger products, which currently...

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Gamasutra examines a PlayStation brand in crisis

Hard as it may be to recall, at the turn of the century, "PlayStation" had replaced "Nintendo" as the colloquialism for "video game," and the PS2 was beginning its unprecedented run of 150 million units shipped. The brand was nothing short of "awe-inspiring," as Gamasutra business editor Colin...

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Kevin Butler account accidentally retweets PS3 exploit

Oh, Kevin Butler. You seemed so perfect -- exactly the kind of PR icon that Sony needed, always saying and doing exactly the right thing for the company's image. You were always so in the know, always on top of the public pulse. Until Tuesday night, that is, when the Kevin Butler account on Twitter...

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See Mafia 2 and get ... a haircut

We, as it turns out, are in a race with PR to the end of civilization. It goes a little like this: they keep coming up with more obstinately dumb ways to promote games and, since we too are dumb, we fall for it and write about it. Then they get dumber and we have to write about it harder. And so...

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Survey determines average U.S. game developer income

[Flickr user AMagill] The results of Game Developer Research's ninth annual Game Developer Salary Survey recently surfaced, giving us our yearly reminder that we're totally on the wrong side of this industry. According to the survey, the average "American mainstream videogame industry salary" is...

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Nintendo sends glorious papercraft with Glory of Heracles

Nintendo got Paon's Glory of Heracles into my house the same way the Greeks got soldiers into Troy: with a Trojan Horse. Although this horse was in a box, so the elaborate ruse really didn't play into my acceptance of the item. And thankfully, the cartridge didn't murder me after emerging. As has...

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