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Posts tagged project-ten-dollar

GAME warning customers about missing DLC in used games

[Webshots user Jamshaheed] In an attempt to deftly avoid the legal issues which recently befell its North American counterpart, UK electronic entertainment retailer GAME has begun adhering warning labels to used games which have likely been stripped of their bundled DLC vouchers, such as Mass...

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Lawsuit claims GameStop 'misleads consumers' about bonus DLC with used games

GameStop must have known that those download vouchers for free DLC with new copies of games -- what EA calls "Project Ten Dollar" would be trouble for its business at some point. It probably didn't suspect it would be this kind of trouble. A customer named James Collins, after buying a used copy...

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Report: EA planning premium, pre-launch DLC for retail games at $10 - $15 [Update: EA explains]

During a recent visit to EA's offices, Wedbush Securities' Michael Pachter (and other analysts) got what he calls a "candid" view of the future for the publisher. Among the many glowing things that Mr. Pachter had to say in the report from the meeting, he reveals that EA group general manager Nick...

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Mass Effect 2 gets free Arc Projector heavy weapon, courtesy of Cerberus DLC Network

Commander's Log: Well, whaddya know? I get up this morning and ride down to Deck 2, and the first thing outta Kelly's mouth is that I have a new message at my Private Terminal. About time -- things have been hella boring around here since beating up the Collectors! Anyway, it's from Illusive...

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EA Sports supports 'Project Ten Dollar,' out to 'digitize' Madden consumers

Watch out, Madden consumer, 'cause Peter Moore is coming -- and he's gonna digitize you. In a speech at the Morgan Stanley Technology Conference yesterday, the EA Sports prez said, "I think we need to move much quicker, in particular with Madden, through a digital world ... you're going to see more...

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Battlefield: Bad Company 2 getting two DLC maps on day one, more coming in March

Battlefield: Bad Company 2 will unlock two multiplayer maps on launch day, free to players that input a "VIP code" included with new copies of the game (think: "Project Ten Dollar"). VIPs will also gain free access to a second map pack, which developer DICE will airdrop later in March. If you...

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Used game retailers respond to 'Project Ten Dollar'

It's unsurprising that most game retailers who dabble in the pre-owned market feel jilted by an initiative EA CEO John Riccitiello calls "Project Ten Dollar" -- after all, it was designed to reclaim some of the revenues earned by secondhand sellers. A number of representatives from used game...

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Battlefield: Bad Company 2 includes 'VIP code' for free day-one DLC

John Riccitiello's "Project Ten Dollar" endeavor -- in which EA looks to combat used-game sales by offering free DLC goodies with new purchases -- has another game marching under its banner: Battlefield: Bad Company 2. Just like Mass Effect 2, the game will ship with a code that enables access to...

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Schappert clarifies EA's sweeping DLC and online strategy

During this week's quarterly earning's report, EA COO John Schappert answered an investor question with a somewhat vague but potentially far-reaching comment regarding the publisher's future strategy for implementing online functionality into its games. "In fiscal 2011 [from April 31, 2010 to March...

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Riccitiello talks 'Project Ten Dollar' and digital distribution

Crack open a fresh copy of Mass Effect 2, The Saboteur or Dragon Age: Origins and you'll see it: A code to download some piece of game content that those suckers buying used will have to pay for. It's not just coincidence that EA is shipping so many games with these bonuses/punitive measures...

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