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Posts tagged public-relations

Watch Dogs PR stunt empties Sydney news office

A well-intentioned promotional effort went horribly awry as a copy of Watch Dogs sent to Australian news site Ninemsn prompted a mass evacuation of its offices and summoned the local bomb squad. Though Ninemsn is not in the habit of covering video games, Ubisoft's latest massive-budget effort...

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Nintendo sends us odd Fossil Fighters package

No time for archaeology, Dr. Jones Nintendo has been known to pull off odd PR stunts, whether it's filling Times Square with truckloads of sand or, in this case, sending out gigantic pieces of plaster to promote Fossil Fighters, We guess Nintendo has no problem throwing around some of its cash....

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Happy belated 2nd Birthday to PlayStation Blog

Oops, we totally neglected to mention that yesterday was the 2nd birthday of Sony's PlayStation Blog. It's worth noting because of how the site has grown up under the leadership of Social Media Manager Jeff Rubenstein and the nameless/faceless behind-the-scenes folks at Sony's US PR operations....

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Lappin' up the goss

Despite conversing freely about a bunch of important Nintendo information, Nintendo Australia's Rose Lappin was inundated with more unanswered questions, as Wii owners sought specific responses to their own queries. Being a good sport, Lappin took to the challenge. Of course, therein lay the...

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Former GameSpot reviewer sheds light on more PR hijinx

In an interview with former GameSpot reviewer, Alex Navarro, MTV Multiplayer Blog was able to extract a telling tale from the newly appointed community team member at Harmonix regarding the oil-to-water relationship public relations practitioners have with the press. When tasked to review an unnamed...

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