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Posts tagged publicity-stunt

Fake severed limbs are totally hot right now

Occasionally, the gaming industry gets hooked on the most bizarre marketing trends, such as ARGs, and laughably unbelievable product enthusiasts. However, even with our usually spot-on industry clairvoyance, we didn't see this one coming -- for the second time in a month, a developer used fake sev...

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Capcom publicity stunt loses realistic fake limbs in London

A Capcom Europe publicity stunt for Resident Evil 5 took an unexpected turn when organizers lost some fairly realistic-looking (and quite) fake severed limbs. Gamezine reports the publisher held a competition in London earlier today, where participants were asked to find bloody body parts hidden a...

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Mercs 2 gas giveaway causes 'chaos' in London

While a similar publicity stunt in LA went off with relatively little drama, it appears the Mercenaries 2 petrol giveaway in London was "irresponsible and dangerous," according to local residents. The BBC reports that traffic was gridlocked as drivers waited to get their £40-worth ($70) of gr...

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