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Posts tagged rebranding

Frozen Endzone now Frozen Cortex, original name 'a bit rubbish'

Mode 7's upcoming turn-based strategy game is now Frozen Cortex and no longer Frozen Endzone, after the developer admitted a rebrand was necessary. In a frank blog post, the Frozen Synapse creator revealed its reasons for the change, one being "the original name was a bit rubbish and we got bored...

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THQ logo revamped for a new focus on 'innovation and creativity'

You know that old, silly THQ logo? The one where it looks like the letters are going high speed? That is now, officially, old and busted. As seen above, the publisher unveiled its new logo (aka "the new hotness") this morning, with company head Brian Farrell noting, "Our new logo epitomizes the...

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Mortal Kombat team sheds Midway skin for 'WB Games Chicago'

Picked up by Warner Bros. in the auctioning off of Midway Games' assets, the development studio behind the Mortal Kombat franchise has seemingly been re-branded by its new corporate overlords. Superannuation spotted the info in the LinkedIn profile of Connie Gabelein, a human resources employee...

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EA Redwood Shores becomes Visceral Games, gets moody logo

EA Redwood Shores (aka EARS), an internal development studio within EA, was suffering a bit of an identity crisis. Known for making some of EA's best and brightest stuff -- including last year's Dead Space and the upcoming Dante's Inferno -- the studio just didn't feel right with such a ... less...

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