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Posts tagged reduce

Analyst: PS3 production costs dropped by 50% in a year

Business Week spoke with Nikko Citigroup analyst Kota Ezawa who believes changes in the PlayStation 3 have dropped production costs from $800 to about $400 per unit. Although Sony may have cut production costs dramatically it's not all sunshine and lollipops, Ezawa expects the Sony games division...

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Sony gets head in the game with new PS3 ads

The word you're looking for is: FINALLY. Sony America finally gets their damn head in the game to sell some PS3s with a new ad campaign for this holiday. Sony Senior VP of Marketing and PSN Peter Dille wrote a long love letter on Sony's blog about the plan with this holiday's marketing. "Last...

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PS3 sees sales spike in Europe

MCV reports European tracking firm Chart Track informed them that the PS3 has seen a 178% increase in sales recently. They reached this conclusion calculating the "week-on-week PS3 hardware sales" following the introduction of the 60GB bundle and the new 40GB unit. It sounds like some fancy math...

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40GB PS3 announced for Japan, Sony introduces white PS3

Sony announced today the 40GB PS3 will go on sale in Japan beginning Nov. 11. The 20GB and 60GB models, both still available in Japan, will have a 5,000 yen ($43) price cut next week. This means that the prices for the PS3 in Japan will be 20GB at 44,980 yen ($384), 60GB at 54,980 yen ($469) and...

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Analysts believe 80GB to go $499 this year

With all the 60GB PlayStation 3s out of the warehouse and finding homes, it's time for the analysts to say that the 80GB PS3 will drop to $499 (duh) -- this year (wha?). Both Wedbush Morgan analyst Michael Pachter and -- please sense the Alan Rickman octave change -- simExchange analyst Jesse...

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PS3 60GB are officially all out in the wild

PC World reports all the 60GB PS3s are out of the house and looking for a home. Sony's Dave Karraker confirms, "We no longer have any inventory in SCEA warehouses. All inventory has been purchased and shipped to retailers." So, if you still want a PS3 without limited backwards compatibility,...

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Sony not cutting price in Europe ... ouch!

We just felt Europe's pain. Sony has announced that they will not be cutting the price of the European PlayStation 3 and they will not be offering the 80GB PS3 at this time either. To compensate, Sony will offer a "starter pack" at the respective countries current price. For example, in England,...

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