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Posts tagged robbie-bach

Don Mattrick now more official-sounding Xbox boss

Microsoft has promoted executive Don Mattrick to "president" of its Interactive Entertainment Business, which includes the company's Xbox business, as well as its PC and mobile gaming efforts. Previously, Mattrick was labeled a "senior vice president," though his responsibilities have not appeared t...

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J Allard and Robbie Bach officially exit Microsoft

Xbox department head Robbie Bach and "Chief Experience Officer" J Allard (considered by some to be the father of the Xbox) will be ending employment with Microsoft this fall, according to an internal memo sent from company head Steve Ballmer and acquired by TechFlash. Allard will stay on in some fo...

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Bach: 70-80% of publishers working on Natal-based games

In an interview with Financial Post, Microsoft president of entertainment and devices Robbie Bach said "something like 70 of the publishers in the world" are already working on Natal-based games. The interview followed Microsoft's CES 2010 keynote during which Bach announced the hands-free controll...

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Alan Wake will stay up late with post-launch DLC 'episodes'

Remedy's Xbox 360-exclusive Alan Wake, described as "the TV show Lost, as written by Stephen King, and filmed by David Lynch," by Microsoft Entertainment & Devices head Robbie Bach will -- much like Fable II -- be expanded upon via additional downloadable episodes. Bach made the announcement co...

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'Xbox Game Room' and 2010 Project Natal launch leaked in CES interview

[Update, 5:30pm: And off comes the rumor tag! Microsoft may have pulled the post but the original video is still live on its own servers, which you can find right here! We'll scrub through it for more information. Update, 5:47pm: Full transcript after the break.] Microsoft's Channel 9 developer ...

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Microsoft discusses Wii-esque Project Natal branding strategy

While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal project is following Nintendo's lead in more ways than just easy-to-play, motion-based technology. It's also followi...

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Robbie Bach unsure about the future of handheld gaming for Microsoft

When questioned about the possibility of a dedicated gaming handheld vs a phone with multimedia functionality, Microsoft's Robbie Bach expressed his hesitation to enter either market to attendees of yesterday's.First Annual Microsoft Open House. The Entertainment and Devices division prez said, "T...

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Project Natal price to launch with room to drop

Speaking at the First Annual Microsoft Open House in Manhattan yesterday, E&D Division prez Robbie Bach danced around the issue of pricing the company's upcoming motion tech for Xbox 360. "Relative to Natal, we'll see how the pricing/costs work out," Bach said. "But I think people should expect...

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Microsoft: Avatar clothing changed 150 million times

Speaking at the First Annual Microsoft Open House in NYC, Robbie Bach, president of the company's entertainment and devices division, was touting the strength of the 360 platform. Along with the impressive news that the results of 425 million games had been crunched for matchmaking, Bach also said ...

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Robbie Bach on casual gaming: 60 million songs downloaded from Live

Speaking to Variety, Microsoft's Robbie Bach discussed Microsoft's performance during 2008, specifically on how the company plans to woo casual gamers. Bach said that "people are still buying consoles" despite the poor state of the global economy, though they may buy "a little bit fewer games." Bach...

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