Semiformal Studios secured a 600 square foot space on the E3 show floor this year, and it ended up spending $100,000 on the entire show. That figure may be shocking – because it's so low. "If we hadn't second-guessed everything, worked really hard, and gotten clever it would have been...
Reserving 600 square feet of space on the show floor of E3 costs $30,000. That's $50 per square foot for the smallest offered space, and it doesn't include other necessary costs – fees for the E3 management company GES, union labor and various red tape – which can add up to $15,000....
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