"The enemy of my enemy is my friend." - Ancient proverb.

Sony Worldwide Studios President Shuhei Yoshida said in an interview with GI.biz that he'd like the Xbox 360 to succeed in Japan for the sake of pushing HD gaming. Yoshida would like to see the PS3 and Xbox 360 be more successful in Japan and getting consumers moving beyond the Wii's dated technology.

Yoshida even goes on to compliment Microsoft's NXE and the Avatars, expressing that he prefers it over the Miis. Although it appears that the Wii will continue to dominate globally, Yoshida believes consumer acceptance of "this generation of gaming" would benefit both Sony and Microsoft.

The current generation of consoles are more powerful than ever. However, it appears that many Japanese developers are struggling to get the most they can out of the hardware. The real innovators of games technology appear to be coming from non-Japanese studios, from America and Europe. SCE Worldwide Studios boss Shuhei Yoshida admits the disparity of development between East and West. "The technology base has shifted from Japan to the US and Europe," he told videogaming247.

One of the main reasons why Japan has struggled in comparison with the rest of the world comes from the lack of manpower. Studios in other countries can top a hundred, but Japanese studios are still quite small. "That's not the case in Japan. Because they don't have a large base, like the movie industry; there aren't [a lot of people] in the high end of computer graphics. That's making the many great developers in Japan make slow progress."

That's not to say great games aren't coming from Japan, of course. Developers like Kojima Productions and Polyphony Digital have created some real graphics powerhouses on the PS3. Upcoming games from Capcom, like Resident Evil 5, and Square Enix look to push Japan's tech further.

[Thanks, nirolak!]

When Nintendo dominates the NPD charts month after month, it's unsurprising that competitors (like Sony) would want to follow suit. Worldwide Studios president Shuhei Yoshida notes that the Wii has been incredibly successful in capturing the casual gamer -- a demographic that used to be PS2's bread and butter. "[Social gaming] has been massive on PS2 as you know," he tells IGN UK. "Nintendo Wii's success is really helping that, as is the success of music games like Rock Band and Guitar Hero -- they're bringing in these people, creating the style of playing games with your parents, and that continues to be important for the success of the PS3 as well."

While Wii has been doing a great job of introducing gaming to a new audience, Yoshida is hoping that some of the Wii audience will learn to move on to other platforms, such as the PS3. "After they've played a Wii and played some of the games, some of those consumers might try something else. I'm really interested to try and convince those consumers to stay with us."

How will Yoshida be able to capture that audience? He points to the SIXAXIS as just a small part of the strategy: "[it's] really important to us to create a new experience. And that was what we've been doing with the EyeToy camera, the SingStar mic and the Buzz controller. We always look for a new way to give users interaction with games." As for a brand new "dedicated motion controller" ... well, "that's a possibility."

Worldwide Studios president Shuhei Yoshida recently lamented the state of PSP in an interview with IGN UK. He notes that third party support for Sony's handheld has been "really, really disappointing," calling the current sitation "a lost opportunity for the third parties." He's echoed this sentiment before.

"They should look at what the PSP can do for their titles and the potential for the business that their IP has," he says, pointing out Sony's first-party support of the handheld through titles like God of War, Resistance and Buzz!. Of course, Yoshida's job is to convince third party developers to support the platform. His strategy? "We have to show by examples. What's happening in Japan is interesting - because of the massive success of Monster Hunter, Japanese publishers realise, 'here's a resource'. Lots of people are playing PSP in groups of fours and when you go to Japan it's hard to find a train or a bar where you don't see some people playing a PSP. So other publishers in Japan are seeing these consumers, and thinking, 'Wow, we can make games for those consumers'."

Despite teasing "many more games that we haven't announced for next year," Sony's Head of Worldwide Studios, Shuhei Yoshida, has coveted third-party IPs, expressing a desire to see more of them winding up on the PlayStation Portable. "What we'd like to see more is for third parties also – there is so much great IP that they have," Yoshida told IGN.

The PSP has enjoyed brisk sales both in North America and Japan for quite some time now, but its lineup has failed to keep pace. It's "really, really disappointing and it's a lost opportunity for the third parties," notes Yoshida, suggesting that developers "look at what the PSP can do for their titles and the potential." Don't believe him? Just ask that Monster Hunter game.

With head held high and a twinkle in his eye, president of SCE Worldwide Studios Shuhei Yoshida continues to beat the drum of PlayStation positive thinking. "All the things are now coming together in terms of the right hardware, cost and pricing," said Yoshida to Videogaming247.

He refers, of course, to the increased hard disk space in the new PS3s which will retail for the same value of previous, lesser gig-happy SKUs. It's interesting to take note of his comment on "cost," which tells us that producing PS3 is becoming more cost-efficient ... possibly due to unpublicized hardware revision. As any head of a company would, Yoshida assures that this year is a strong year for PS3 and that 2009 will be just the same holding scores of new titles both announced and unannounced.

It's harder to single out Nintendo for overlooking its "core audience" when you find out things like this. Speaking with GamesIndustry.biz, Shuhei Yoshida, Sony's head of worldwide studios, revealed that the company chose to fund development of a desktop toy virtual pet – EyePet – over a promising core audience action title, Eight Days.

When asked about the effect that canceling London Studio projects The Getaway 3 and Eight Days had on other titles, Yoshida responded, "There are so many things that we want to do, more than we can do with the resources. So when London Studio was looking at the early work on EyePet and the prototype of Eight Days, they knew they couldn't do all of them." So ... EyePet it was.

Granted, we don't know with any certainty that Eight Days was going to be any good, but an original action IP on a still very core audience console would seem like something worth investing more time in over a ... virtual pet.

Yohshida also said regarding the London Studio, "There are even more things they're working on at early concept stage." Tip for the staff there: If you don't want your big games canned, don't mention your "pet" projects to Shuhei the next time he pops in for a visit.

It's been a long time coming, but VG247 quotes Sony Worldwide Studio head Shuhei Yoshida as saying Team ICO's next project may be revealed "soon." The anticipated next project by the team behind Shadow of the Colossus and Ico has merely been teased with some nondescript screenshots.

Yoshida tells the site that plans for the Tokyo Game Show have not been finalized -- presumably, the show would be the last major opportunity this year to reveal the project. It's about time this game made its public appearance, don't you think?

One of the big differentiating factors between Xbox LIVE and PLAYSTATION Network is the cost. PSN has tried to stand out as the better value, by offering free online gameplay. The Network is trying to expand to other free services, such as Home and the Euro-exclusive VidZone, which offers streaming music videos for free.

Of course, that's not the end to Sony's ambitious plans. Shuhei Yoshida explains to GI.biz that Sony alone cannot manage all the experiences it wants to provide. "We can't support all the needs of the consumer," Yoshida admits. However, "there are great companies providing services on the PC already - so we're very open to provide the opportunity to those companies to reach our user base as well."

Once again, it looks like unique advertising relationships must be established. By offering advertisers a unique platform to highlight their goods, players will be able to enjoy an expansive lineup of services for free. "We like to provide as many services as possible for free - we already provide our network access for gameplay for free - and the interesting thing about the network side and the Internet business is that there's a variety of revenue sources," he said. "Not necessarily getting people to pay, but with advertising and so on."

The adorable debut of EyePet at Leipzig Games Convention was quite possibly the biggest surprise of the show. The innovative use of the PlayStation Eye, coupled with one of fthe most adorable creature designs in recent memory, made it one of the most high-profile titles we showcased on our site during the Convention. Although it's still not planned for a release late next year, it benefited from the controversial cancellations of other SCEE games, such as Eight Days and The Getaway.

"Yes, there are so many things that we want to do, more than we can do with the resources. So when London Studio was looking at the early work on EyePet and the prototype of Eight Days, they knew they couldn't do all of them - and there are even more things they're working on at early concept stage," Worldwide Studios president Shuhei Yoshida told GI.biz. "So your expertise and ideas are best spent on some titles rather than others."

London Studios is arguably best known for their work on SingStar and other PS2/PS3 Eye games. Their experience in casual games developent will undoubtedly help EyePet. "London Studio is really best-placed for showing how these things can be done, because they've worked on games in that space for many years - they know how consumers are going to react, how to make it accessible and fun."

We could have told you that, you know. If you don't trust our word, however, how about the one from Sony Worldwide Studios president Shuhei Yoshida? He would know, wouldn't he? Allegedly talking to Official PlayStation Magazine (August issue cited on NeoGAF), Yoshida refers to the team that built ICO and Shadow of the Colossus as the "Olympic Team." Why? Well, because it takes 'em four years to finish a game.

"They haven't released a PS3 title yet - of course not - they'll take four years!" explains Yoshida. "But they have something really, really good on the way." Is it too early to dole out 2009's Game of the Year Award?

[Via Eurogamer]

While there's no real news regarding Fumito Ueda and Team ICO's new game, Shuhei Yoshida made a few comments on it in a recent interview with the Official PlayStation Magazine UK. First off, yes, they are working on a game (this has only been confirmed from one arbitrary, assumed screenshot on their official site), but it's going to be a while until we see anything.

Yoshida started work on ICO before moving to the United States, so he's seen how Ueda works -- uncompromising was the word used. Four years is the general time to wait for each game, Yoshida concludes, but this game will be worth it because "they have something really, really good on the way." We look forward to hearing more!

Where are all the PS1 games? We chatted with SCE Worldwide Studios president Shuhei Yoshida about the lack of PS1 downloadable titles in America, and he admitted it frankly: "I'd like to see more games on that as well ... we haven't done enough with third party publishers."

In Japan, companies like Square Enix and Konami have supported the PSN by re-releasing treasured PS1 classics onto the PS Store. However, the rest of the world's catalog has been quite lacking. Yoshida explained that these digital downloads don't offer much profit, calling the potential monies "insignificant." He also noted that there are many issues involving licensing, especially with the music found in older games. That usually adds to the difficulty of bringing back PS1 games.

While lamenting the lack of PS1 support on the PSN, he did ask us a favor: "Maybe if you can convince the third parties."

[Image Source]

Where are all the PS1 games? We chatted with SCE Worldwide Studios president Shuhei Yoshida about the lack of PS1 downloadable titles in America, and he admitted it frankly: "I'd like to see more games on that as well ... we haven't done enough with third party publishers."

In Japan, companies like Square Enix and Konami have supported the PSN by re-releasing treasured PS1 classics onto the PS Store. However, the rest of the world's catalog has been quite lacking. Yoshida explained that these digital downloads don't offer much profit, calling the potential monies "insignificant." He also noted that there are many issues involving licensing, especially with the music found in older games. That usually adds to the difficulty of bringing back PS1 games.

While lamenting the lack of PS1 support on the PSN, he did ask us a favor: "Maybe if you can convince the third parties."

[Image Source]

Joystiq and PS Fanboy interviewed Sony Computer Entertainment Worldwide Studios president Shuhei Yoshida about a number of hot topics earlier this week. However, one of the big talking points had to be the expansion of the PLAYSTATION Network beyond the PS3. Currently, home console owners can sign in using a single PSN ID, and can access a Friends list, send messages to friends, and play games together online.

During the E3 keynote, Sony briefly noted that they wanted to expand the PSN's "universal ID," and we asked Yoshida if that expansion could hit the PSP. We asked if using the same PSN ID from the PS3 can access a universal Friends list on the PSP. His response? "That's the plan."

Already, implementing the PLAYSTATION Store directly on the PSP is in the works. It won't be too long before we see even more features of the PS3 popping up on the PSP: Friends lists, messaging and who knows what else ... trophies, perhaps? Stay tuned in the coming days for the full itnerview.