Posts tagged simonjeffery 
Sega of America president: Sonic unfit for adults
Sega's Simon Jeffery discussed his company's strategy for increasing sales in a Business Week interview. Basically, it can be summed up in two words: "sell out." They're "aggressively pursuing high-profile movie licenses" including The Golden Compass and upcoming Marvel Comics movies like The Inc...
Sega still publishing for PS2
BusinessWeek interviews Simon Jeffery, chief operating officer at Sega of America, about the console transition and gamers' plans to upgrade hardware. Jeffery offers insight into Sega's thought process; he expects the PS2 to continue to sell well for at least another year. Jeffery says that retailer...
