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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[American McGee's Spicy Horse working on a shiny new Oz game]]></title><link>http://www.joystiq.com/2013/05/07/american-mcgees-spicy-horse-working-on-a-shiny-new-oz-game/</link><guid isPermaLink="true">http://www.joystiq.com/2013/05/07/american-mcgees-spicy-horse-working-on-a-shiny-new-oz-game/</guid><comments>http://www.joystiq.com/2013/05/07/american-mcgees-spicy-horse-working-on-a-shiny-new-oz-game/#comments</comments><description><![CDATA[<div style="text-align: center;"><a href="http://www.joystiq.com/2013/05/07/american-mcgees-spicy-horse-working-on-a-shiny-new-oz-game/"><img alt="American McGee's Spicy Horse working on a shiny new Oz game" data-src-height="311" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/05/800px-usj-wizardofoz.jpg" /></a></div>
<a href="http://www.joystiq.com/tag/spicy-horse">Spicy Horse</a>, the studio founded by <em>Alice</em> creator American McGee in 2007, is working on a game based on The Wizard of Oz - but it's not <em>American McGee's Oz</em>, the game that was canceled in 2004 when publisher Atari pulled funding.<br />
<br />
"This is not, in any way, shape or form, the title from 2004," Spicy Horse Community Manager Kelly Heckman tells Joystiq.<br />
<br />
The new Oz game is still in its early stages, and Spicy Horse has yet to decide which genre it will be - strategy, puzzler, platformer, action, FPS - though the studio has a few ideas. The game will be cross-platform between tablets and PC, Mac and Linux, and while Spicy Horse likes the idea of a physical product, it has no concrete plans in that regard.<br />
<br />
"It will be based on the entire Oz series - almost all 14 titles - so expect to see unique things not seen in previous incarnations," Heckman says.<br />
<br />
 <a href="http://www.joystiq.com/2005/08/12/american-mcgee-to-make-graphic-novels/">As legend has it</a>, nearly a decade ago McGee began crafting a<em> </em>Wizard of Oz game, but Atari canceled it in 2004, after producing a handful of <a href="http://www.youtube.com/watch?annotation_id=annotation_171571&amp;feature=iv&amp;src_vid=mGoE0sXHgmg&amp;v=5HW2DpiepDs">action figures</a> and <a href="http://www.flickr.com/photos/americanmcgee/215853488/in/set-72157605042624478/">concept art</a>. McGee went on to found Spicy Horse and partnered with EA to launch <em><a href="http://www.joystiq.com/game/alice-madness-returns">Alice: Madness Returns</a> </em>in 2011. Spicy Horse is currently in talks with EA to retrieve the Alice license, and it has plans for a third game in the series, <a href="http://www.joystiq.com/tag/alice"><em>Alice: Otherlands</em></a>.<br />
<br />
Spicy Horse is working on two Kickstarters - <a href="http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/">one</a> for <em>Alice: Otherlands</em> and one for <em>Oz</em> - but which project actually goes live will depend entirely on EA and how that Alice deal goes down, Heckman says.<br />
<br />
Yesterday on the Facebook page for <em>Alice: Otherlands</em>, one fan suggested that if Spicy Horse couldn't work out the Alice rights with EA, it should develop "that Oz title instead."<br />
<br />
Spicy Horse <a href="https://www.facebook.com/AliceOtherlands/posts/482463321818960?comment_id=63368756&amp;offset=0&amp;total_comments=93">responded</a>, "It's already in the works."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/05/07/american-mcgees-spicy-horse-working-on-a-shiny-new-oz-game/">American McGee's Spicy Horse working on a shiny new Oz game</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 07 May 2013 15:45:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/05/07/american-mcgees-spicy-horse-working-on-a-shiny-new-oz-game/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20559868/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/05/07/american-mcgees-spicy-horse-working-on-a-shiny-new-oz-game/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>alice</category><category>alice-otherlands</category><category>american-mcgee</category><category>american-mcgees-alice</category><category>american-mcgees-oz</category><category>oz</category><category>spicy-horse</category><category>the-wizard-of-oz</category><category>Wizard-of-Oz</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Tue, 07 May 2013 15:45:00 EST</pubDate></item><item><title><![CDATA[Alice: Otherlands is seriously considering Kickstarter, plans a video]]></title><link>http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/</link><guid isPermaLink="true">http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/</guid><comments>http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/#comments</comments><description><![CDATA[<div style="text-align: center;"><a href="http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/"><img alt="Alice Otherlands is getting serious about this Kickstarter idea" data-src-height="412" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/05/londerland.jpg" /></a></div>
American McGee's Spicy Horse development studio is getting serious about this Kickstarter idea for the third Alice installment, <a href="http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/"><em>Alice: Otherlands</em></a>. A Facebook page started in April contains multiple mentions of Kickstarter, potential rewards and teases about "hush-hush" negotiations with EA.<br />
<br />
Spicy Horse is now working on a Kickstarter video for <em>Alice: Otherlands</em> and it wants an existing Alice cosplayer to star in it. The shoot is scheduled for June in Shanghai, China, Spicy Horse's home base.<br />
<br />
"This contest <em>does not</em> mean the 'Otherlands' project will definitely happen - we're still working on deal-making, which could stall or fall through altogether," Spicy Horse cautions at the end of its <a href="https://www.facebook.com/AliceOtherlands/posts/489482091117083">announcement</a>. For now, check out some of the <a href="https://www.facebook.com/AliceOtherlands/photos_stream">early art</a> for <em>Alice: Otherlands </em>and keep those Vorpal Blades crossed.<br />
<br />
 <em>Alice: Otherlands</em> features Alice in London, where she invades the minds of passersby and plays around in thousands of diverse, mental Wonderlands, <a href="http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/">McGee told us</a> during GDC. He envisioned it not as a AAA game, but as an online, cooperative, cross-platform experience between tablets and browsers - but that was before EA had a say.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/">Alice: Otherlands is seriously considering Kickstarter, plans a video</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 06 May 2013 23:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20559844/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/05/06/alice-otherlands-is-seriously-considering-kickstarter-plans-a/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>alice</category><category>alice-otherlands</category><category>american-mcgee</category><category>EA</category><category>Electronic-Arts</category><category>kickstarter</category><category>spicy-horse</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Mon, 06 May 2013 23:00:00 EST</pubDate></item><item><title><![CDATA[New Alice game probably won't be AAA, features Alice in 'Otherland']]></title><link>http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/</link><guid isPermaLink="true">http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/</guid><comments>http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/#comments</comments><description><![CDATA[<div style="text-align: center;"> <img alt="For new Alice game, AAA 'is not our first priority,' series writer says" data-src-height="298" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/03/alicejellyfish.jpg" /></div>Spicy Horse - namely Alice series founders American McGee and RJ Berg - is pitching a new Alice game to EA this week, following a <a href="http://www.joystiq.com/2013/03/14/american-mcgee-gauges-interest-in-alice-3/">Facebook poll</a> to gauge player interest in "<em>Alice 3</em>" as a concept and a Kickstarter project. Spicy Horse is ready to roll on a new game: something online, cooperative and with user-generated content, all spanning different platform access points.<br /><br />EA controls the Alice franchise and Spicy Horse wants to leverage its own burgeoning game distribution platform, which focuses on Android tablet-browser cross-play. This means the new game probably won't be a AAA project, Berg tells Joystiq at GDC.<br /><br />"Probably a AAA title, as the previous two have been, is not the first priority of EA right now," Berg says. "We have to construct a very strong idea of how that presentation might run, but it's up to them to pick up on the opportunity."<br /><br />McGee and Berg have a clear narrative outline for the new Alice game, throwing Alice onto the streets of London and into the minds of everyone she passes. "Right now the idea is Alice in 'Otherland,'" McGee says. "It's her invading the minds of other people and visiting their Wonderlands, and using what she's learned about her own mental landscape to go in and harm or heal the people she encounters. It means that the streets of London become the portals into 1,000, 10,000 amazing, different stories."<br /><br />McGee says Spicy Horse has the story, ideas, technology and wherewithal to make a new Alice game, and it's up to EA to take this opportunity. "The burden is really on them. It always is. Hopefully we can be charming enough."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/">New Alice game probably won't be AAA, features Alice in 'Otherland'</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 26 Mar 2013 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20519199/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/03/26/new-alice-game-probably-wont-be-aaa-features-alice-in-otherla/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>alice</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>american-mcgees-alice</category><category>android</category><category>mobile</category><category>rj-berg</category><category>spicy-horse</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Tue, 26 Mar 2013 19:00:00 EST</pubDate></item><item><title><![CDATA[Akaneiro: Demon Hunters Kickstarter just clears goal]]></title><link>http://www.joystiq.com/2013/02/04/akaneiro-demon-hunters-kickstarter-just-clears-goal/</link><guid isPermaLink="true">http://www.joystiq.com/2013/02/04/akaneiro-demon-hunters-kickstarter-just-clears-goal/</guid><comments>http://www.joystiq.com/2013/02/04/akaneiro-demon-hunters-kickstarter-just-clears-goal/#comments</comments><description><![CDATA[<div style="text-align: center;"> <a href="http://www.joystiq.com/2013/02/04/akaneiro-demon-hunters-kickstarter-just-clears-goal/"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2012/10/akaoctshotsr05_530x298.jpg" /></a></div>Spicy Horse and American McGee's <a href="http://joystiq.com/game/akaneiro-demon-hunters"><em>Akaneiro: Demon Hunters</em></a> Kickstarter squeaked in under the wire. Closing on February 2, the drive ended at $204,680, just surpassing its goal of $200,000. In an <a href="http://www.kickstarter.com/projects/spicyhorse/akaneiro-demon-hunters/posts/397879">update</a>, McGee told supporters that backer rewards will go out as soon as possible, starting with in-game items for <em>Akaneiro</em>. He also stated that Spicy Horse will be looking into a possible <a href="http://joystiq.com/tag/ouya">Ouya</a> version of the game. As for the success of the project, he said simply, "I'm going to go fall over."<br /><br />The Windows, Mac and browser versions of the free-to-play action RPG are <a href="http://www.angry-red.com/">available now</a>, with a Steam version expected <a href="http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/">later this month</a>. Android and iOS versions are also planned.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/02/04/akaneiro-demon-hunters-kickstarter-just-clears-goal/">Akaneiro: Demon Hunters Kickstarter just clears goal</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 04 Feb 2013 14:20:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/02/04/akaneiro-demon-hunters-kickstarter-just-clears-goal/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20447688/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/02/04/akaneiro-demon-hunters-kickstarter-just-clears-goal/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>american-mcgee</category><category>android</category><category>ios</category><category>ipad</category><category>iphone</category><category>kickstarter</category><category>mac</category><category>mobile</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[Richard Mitchell]]></dc:creator><pubDate>Mon, 04 Feb 2013 14:20:00 EST</pubDate></item><item><title><![CDATA[Akaneiro: Demon Hunters delayed to Jan. 31 on Kongregate, Feb. 28 on Steam]]></title><link>http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/</link><guid isPermaLink="true">http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/</guid><comments>http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/#comments</comments><description><![CDATA[<div style="text-align: center;"> <a href="http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/"><img alt="Akaniero delay" data-src-height="422" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/01/akane.jpg" /></a></div><em><a href="http://www.joystiq.com/game/akaneiro-demon-hunters">Akaneiro: Demon Hunters</a></em>, the latest game from American McGee and Spicy Horse, is now scheduled to launch on January 31, one week after the original release date of January 25. This is for the Kongregate launch; the Steam launch will take a little while longer, expected to hit some time around February 28.<br /><br />Spicy Horse originally intended <em>Akaneiro</em> to launch on Steam today, January 24, but only if it was approved in Greenlight's January round, <a href="http://www.joystiq.com/2013/01/15/la-mulana-leisure-suit-larry-more-greenlit-on-steam/">which it was</a>. <em>Akaneiro </em>has nine days left of its <a href="https://www.kickstarter.com/projects/spicyhorse/akaneiro-demon-hunters">Kickstarter campaign</a> and needs $95,000 to reach its goal and polish off the game.<br /><br />"For Steam, integration and testing are taking longer than anticipated," McGee writes in a <a href="http://www.kickstarter.com/projects/spicyhorse/akaneiro-demon-hunters/posts">Kickstarter update</a>. "We could be ready for launch by 7th of February, but because Chinese New Year starts on the 9th, we're forced to delay until the end of the month, meaning launch on or around the 28th of February. We're being extra cautious about launch timing to ensure a balanced and bug-free experience."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/">Akaneiro: Demon Hunters delayed to Jan. 31 on Kongregate, Feb. 28 on Steam</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 24 Jan 2013 17:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20437866/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/01/24/akaneiro-demon-hunters-delayed-to-jan-31-on-kongregate-feb-2/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>Delay</category><category>Kongregate</category><category>pc</category><category>spicy-horse</category><category>STEAM</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Thu, 24 Jan 2013 17:30:00 EST</pubDate></item><item><title><![CDATA[American McGee apologizes for EA 'trick' comment]]></title><link>http://www.joystiq.com/2013/01/23/american-mcgee-apologizes-for-ea-trick-comment/</link><guid isPermaLink="true">http://www.joystiq.com/2013/01/23/american-mcgee-apologizes-for-ea-trick-comment/</guid><comments>http://www.joystiq.com/2013/01/23/american-mcgee-apologizes-for-ea-trick-comment/#comments</comments><description><![CDATA[<div style="text-align: center;"> <em><a href="http://www.joystiq.com/2013/01/23/american-mcgee-apologizes-for-ea-trick-comment/"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/alice2.051211-530px.jpg" /></a></em></div><em>Alice</em> and <em>Alice: Madness Returns</em> creator <a href="http://www.joystiq.com/tag/american-mcgee">American McGee</a> clarified comments he made yesterday about EA's marketing strategy. McGee, who <a href="http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick/">said</a> EA wanted to 'trick' people into perceiving <em>Madness Returns</em> as hardcore horror, apologized to the publisher on his blog today. McGee does maintain the publisher is somewhat at fault for the game's poor sales.<br /><br />"Allow me to expand on my original post," McGee wrote, "while at the same time making a correction (call it a retraction if you like). 'Tricked' is the wrong word. I take that back. Apologies to EA and anyone else whose feelings were hurt. Electronic Arts doesn't trick customers into buying things. They carefully apply proven marketing techniques to achieve the desired customer response. If they were bad at this sort of thing they'd have been crushed by their competitors long ago and you'd be playing Madden Football from Activision or Atari or something."<br /><br />McGee then noted that, while <em>Madness Retuirns </em>does include a lot of what's in the trailers in question, the developer felt its marketing didn't portray the Alice character correctly, and made out "blood and guts" to be the game's primary selling point. However, he conceded all of the blame can't be placed at the publisher's doorstep.<br /><br />"I can't and don't fully fault them or their marketing for whatever the Alice games might or might not have done sales-wise. As a developer, do I grumble into my beer about how it could have been different if only...? Sure do! But I also recognize my own faults, and actions which are to blame for things not being 100 percent... or for inadvertently igniting firestorms."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/01/23/american-mcgee-apologizes-for-ea-trick-comment/">American McGee apologizes for EA 'trick' comment</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 23 Jan 2013 14:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/01/23/american-mcgee-apologizes-for-ea-trick-comment/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20436267/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/01/23/american-mcgee-apologizes-for-ea-trick-comment/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>AMA</category><category>american-mcgee</category><category>EA</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>reddit</category><category>reddit-ama</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Sinan Kubba]]></dc:creator><pubDate>Wed, 23 Jan 2013 14:00:00 EST</pubDate></item><item><title><![CDATA[American McGee AMA: EA ads for Alice were a 'trick']]></title><link>http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick/</link><guid isPermaLink="true">http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick/</guid><comments>http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick/#comments</comments><description><![CDATA[<div style="text-align: center;"> <iframe frameborder="0" height="318" id="viddler-afab428e" mozallowfullscreen="true" src="http://www.viddler.com/embed/afab428e/?f=1&amp;autoplay=0&amp;player=simple&amp;loop=false&amp;nologo=false&amp;hd=false" webkitallowfullscreen="true" width="530"></iframe><a class="hidden" href="http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick-indie-in-ch/"><img alt="American McGee does a Reddit AMA, talks Alice, Akaneiro" data-src-height="298" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/01/alicehysteria-mummified-hobby-horse.jpg" /></a></div><br />American McGee, the man (and name) behind <em><a href="http://www.joystiq.com/game/alice-madness-returns">Alice: Madness Returns</a> </em>and its predecessor, has a lot to say about developing those games, working with EA, and <a href="http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/">Kickstarting</a> his latest venture, <a href="http://www.joystiq.com/game/akaneiro-demon-hunters"><em>Akaneiro: Demon Hunters</em></a>. His recent Ask Me Anything thread on <a href="http://www.reddit.com/r/IAmA/comments/16z1lk/ama_im_american_mcgee_game_designer_and_founder/">Reddit</a> reveals a few gems, including some insight into how EA handled the <em>Alice: Madness Returns </em>trailers with animation company Shy the Sun. Spoiler: McGee <a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/">isn't a fan</a> of EA marketing.<br /><br />"What was frustrating was how EA marketing interfered - telling STS from the start that <em>all </em>creative direction and final say would come from them, not from us (the developer/creator of the story/tone)," McGee <a href="http://www.reddit.com/r/IAmA/comments/16z1lk/ama_im_american_mcgee_game_designer_and_founder/c80qc96?context=3">writes</a>. "That resulted in trailers that were much darker and gorier than the game, and that was a calculated disconnect created by EA. They wanted to 'trick' gamers into believing <i>A:MR</i> was a hardcore horror title, even though we refused to develop it in that tone.<br /><br />"Their thinking is, even if the game isn't a hardcore horror title, you can market it as one and trick those customers into buying it (while driving away more casual customers, like female gamers, who might be turned off by really dark trailers). It's all a part of the race to the bottom EA, Activision and the other big pubs are engaged in. Expect to see it get worse before it gets better."<br /><br />How's that for <em>dark</em>? McGee notes that his Spicy Horse studio is the largest Western, independent game development company in China, and he discusses how he ended up there and the stress of maintaining a successful indie studio.<br /><br />"Working as an indie means having a terrifying amount of freedom," McGee writes. "We make decisions that we know might simply put us out of business 6 months from now."<br /><br />For more insight into how Alice came about - The Crystal Method's "Trip Like I Do" had something to do with it - and all things McGee, check out the <a href="http://www.reddit.com/r/IAmA/comments/16z1lk/ama_im_american_mcgee_game_designer_and_founder/">Reddit AMA</a>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick/">American McGee AMA: EA ads for Alice were a 'trick'</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 21 Jan 2013 20:45:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20434638/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/01/21/american-mcgee-ama-ea-ads-for-alice-were-a-trick/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>EA</category><category>Electronic-Arts</category><category>marketing</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>shy-the-sun</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Mon, 21 Jan 2013 20:45:00 EST</pubDate></item><item><title><![CDATA[Akaneiro: Demon Hunters targets Steam release by January 24]]></title><link>http://www.joystiq.com/2013/01/14/akaneiro-demon-hunters-targets-steam-release-by-january-24/</link><guid isPermaLink="true">http://www.joystiq.com/2013/01/14/akaneiro-demon-hunters-targets-steam-release-by-january-24/</guid><comments>http://www.joystiq.com/2013/01/14/akaneiro-demon-hunters-targets-steam-release-by-january-24/#comments</comments><description><![CDATA[<div style="text-align: center;"> <a href="http://www.joystiq.com/2013/01/14/akaneiro-demon-hunters-targets-steam-release-by-january-24/"><img alt="Akaneiro Demon Hunters targeting Steam release by January 24" data-src-height="298" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/01/akaoctshotsr06.jpg" /></a></div>Spicy Horse aims to publish <a href="http://www.joystiq.com/tag/akaneiro-demon-hunters/"><em>Akaneiro: Demon Hunters</em></a> on Steam by January 24, although that depends on a big if. Posting on the game's <a href="http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/">recently unveiled</a> Kickstarter page, Spicy House founder American McGee said if the Japanese-tinted action RPG is selected in the next round of Steam Greenlight, his team will "push to publish the game on Steam by January 24th."<br /><br />We should know more by tomorrow, as Jan. 15 is the scheduled date for an announcement of the next batch of Greenlight inductees. McGee is confident the game will be selected, stating that with "<em>Akaneiro</em> currently sitting at #3 it's pretty much certain" of a place. McGee hopes getting the Greenlight approval will bring more people and funding to the <a href="http://www.kickstarter.com/projects/spicyhorse/akaneiro-demon-hunters">Kickstarter campaign</a>, which is currently sitting at just under $70,000 of its $200,000 goal with 19 days to go.<br /><br />Whatever happens, you don't have to wait until January 24 to give <em>Akaneiro</em> a whirl. The game entered <a href="http://spicyworld.spicyhorse.com/account.php?mod=login&amp;url=game-akaneiro">open beta</a> last week, and that doesn't close until Wednesday, Jan. 16.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/01/14/akaneiro-demon-hunters-targets-steam-release-by-january-24/">Akaneiro: Demon Hunters targets Steam release by January 24</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 14 Jan 2013 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/01/14/akaneiro-demon-hunters-targets-steam-release-by-january-24/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20427852/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/01/14/akaneiro-demon-hunters-targets-steam-release-by-january-24/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>kickstarter</category><category>mac</category><category>pc</category><category>release-date</category><category>spicy-horse</category><category>steam</category><dc:creator><![CDATA[Sinan Kubba]]></dc:creator><pubDate>Mon, 14 Jan 2013 09:00:00 EST</pubDate></item><item><title><![CDATA[Alice creator American McGee turns to Kickstarter for Akaneiro: Demon Hunters]]></title><link>http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/</link><guid isPermaLink="true">http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/</guid><comments>http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/#comments</comments><description><![CDATA[<div style="text-align: center;"> <a href="http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/"><img alt="Alice creator American McGee turns to Kickstarter for Akaneiro Demon Hunters" data-src-height="298" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2013/01/0f2fb710b9e4fdbaf837fc2efadd7cb9large.jpg" /></a></div>American McGee, the man behind <em>Alice</em>, <a href="http://www.joystiq.com/tag/grimm"><em>Grimm</em></a>, and most recently <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a>, is the latest prominent developer to try out Kickstarter. McGee and his Shanghai-based Spicy Horse studio are seeking $200,000 in funding for <a href="http://www.joystiq.com/tag/akaneiro-demon-hunters/"><em>Akaneiro: Demon Hunters</em></a>, a free-to-play action RPG detailing the story of Little Red Riding Hood, but with a Japanese slant.<br /><br />The more modest sum <a href="http://www.joystiq.com/2012/12/31/events-2012-kickstarter/">compared to some of the big names of last year</a> reflects on <em>Akaneiro</em> having already been in development for around one and a half years. According to the <a href="http://www.kickstarter.com/projects/spicyhorse/akaneiro-demon-hunters">Kickstarter page</a>, Spicy Horse needs the money to provide Android and iOS ports in addition to the already planned PC and Mac versions, cross-platform support, co-op multiplayer, community support, and an equipment crafting system. The page also lists potential stretch goals including two new expansions, a Linux version, a player versus player arena, and guild creation.<br /><br />Spicy Horse collaborated with EA to release Alice: <em>Madness Returns</em> in 2010, but McGee since <a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/">said</a> that will be the studio's last physical release in light of much better returns from F2P games like <em>Akaneiro</em>. In the video on the Kickstarter page, McGee says his studio's goal is now to "deliver console-quality content to mid-core gamers, and to do this without having to rely on traditional publishers" and that "<em>Akaneiro</em> is the result of those efforts."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/">Alice creator American McGee turns to Kickstarter for Akaneiro: Demon Hunters</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 04 Jan 2013 10:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20416922/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2013/01/04/alice-creator-american-mcgee-turns-to-kickstarter-for-akaneiro/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>american-mcgee</category><category>android</category><category>ios</category><category>ipad</category><category>iphone</category><category>kickstarter</category><category>mac</category><category>mobile</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[Sinan Kubba]]></dc:creator><pubDate>Fri, 04 Jan 2013 10:30:00 EST</pubDate></item><item><title><![CDATA[First Akaneiro: Demon Hunters shots put the color back in Little Red]]></title><link>http://www.joystiq.com/2012/10/18/first-akaneiro-demon-hunters-shots-put-the-color-back-in-little/</link><guid isPermaLink="true">http://www.joystiq.com/2012/10/18/first-akaneiro-demon-hunters-shots-put-the-color-back-in-little/</guid><comments>http://www.joystiq.com/2012/10/18/first-akaneiro-demon-hunters-shots-put-the-color-back-in-little/#comments</comments><description><![CDATA[<div style="text-align: center; "> <a href="http://www.joystiq.com/2012/10/18/first-akaneiro-demon-hunters-shots-put-the-color-back-in-little/"><img alt="mini akaneiro demon hunters screens" data-src-height="336" data-src-width="599" src="http://www.blogcdn.com/www.joystiq.com/media/2012/10/akan-1350578684.jpg" /></a></div>American McGee's <em><a href="http://www.joystiq.com/game/akaneiro-demon-hunters">Akaneiro: Demon Hunters</a></em> puts a fairytale spin on Japanese mythology, then puts all that in a blender with a box of Crayolas. The first screens for <em>Akaneiro</em> traverse the Shigemori River, showing Little Red with a bow, axe and fireball powers. This ain't your mom's bedtime story.<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/akaneiro-demon-hunters-shigemori-river/">Akaneiro: Demon Hunters (Shigemori River)</a></strong></p><a href="http://www.joystiq.com/photos/akaneiro-demon-hunters-shigemori-river/#5369780"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/10/akaoctshotsr04_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/akaneiro-demon-hunters-shigemori-river/#5369781"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/10/akaoctshotsr05_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/akaneiro-demon-hunters-shigemori-river/#5369782"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/10/akaoctshotsr06_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/akaneiro-demon-hunters-shigemori-river/#5369783"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/10/akaoctshotsr08_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/akaneiro-demon-hunters-shigemori-river/#5369784"><img src="http://www.blogcdn.com/www.joystiq.com/media/2012/10/akaoctshotsr09_thumbnail.jpg" alt="" title="" /></a></div><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/10/18/first-akaneiro-demon-hunters-shots-put-the-color-back-in-little/">First Akaneiro: Demon Hunters shots put the color back in Little Red</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 18 Oct 2012 19:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/10/18/first-akaneiro-demon-hunters-shots-put-the-color-back-in-little/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20354117/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/10/18/first-akaneiro-demon-hunters-shots-put-the-color-back-in-little/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>american-mcgee</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Thu, 18 Oct 2012 19:30:00 EST</pubDate></item><item><title><![CDATA[Akaneiro: Demon Hunters beta pits Little Red Riding Hood against Yokai in feudal Japan]]></title><link>http://www.joystiq.com/2012/09/11/akaneiro-demon-hunters-beta-pits-little-red-riding-hood-against/</link><guid isPermaLink="true">http://www.joystiq.com/2012/09/11/akaneiro-demon-hunters-beta-pits-little-red-riding-hood-against/</guid><comments>http://www.joystiq.com/2012/09/11/akaneiro-demon-hunters-beta-pits-little-red-riding-hood-against/#comments</comments><description><![CDATA[<div style="text-align: center; "> <iframe frameborder="0" height="318" id="viddler-187df10c" mozallowfullscreen="true" src="http://www.viddler.com/embed/187df10c/?f=1&amp;autoplay=0&amp;player=simple&amp;secret=43490311&amp;loop=false&amp;nologo=false&amp;hd=false" webkitallowfullscreen="true" width="530"></iframe><br /> <a class="hidden" href="http://www.joystiq.com/2012/09/11/akaneiro-demon-hunters-beta-pits-little-red-riding-hood-against/"><img alt="Fight demons as a Japanese Little Red Riding Hood in Akaneiro Demon Hunters beta" data-src-height="314" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2012/09/akaneiro.jpg" /></a></div><br /><em><a href="http://www.joystiq.com/game/akaneiro-demon-hunters">Akaneiro: Demon Hunters</a></em>, the next game from American McGee's Spicy Horse, is holding beta sign-ups right now via its official site. First, we suggest checking out the first-ever gameplay trailer above to get a feel for the hand-painted, dungeon-crawling, demon-slaying action.<br /><br /><em>Akaneiro </em>is a free-to-play ARPG that tells the story of Little Red Riding Hood, set in feudal Japan. As a member of the Order of Akane, Red must rid the Hokkaido village of the invading Yokai, demons inspired by Japanese folklore.<br /><br />After the launch of <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a> with EA last year, McGee has <a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/">left behind</a> traditional console development to create free-to-play, browser-based games such as <a href="http://www.joystiq.com/tag/big-head-bash"><em>Big Head Bash</em></a>, and now, <em>Akaneiro</em>. Sign up for the beta <a href="http://angry-red.com/">here</a>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/09/11/akaneiro-demon-hunters-beta-pits-little-red-riding-hood-against/">Akaneiro: Demon Hunters beta pits Little Red Riding Hood against Yokai in feudal Japan</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 11 Sep 2012 16:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/09/11/akaneiro-demon-hunters-beta-pits-little-red-riding-hood-against/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20320949/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/09/11/akaneiro-demon-hunters-beta-pits-little-red-riding-hood-against/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>american-mcgee</category><category>beta</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Tue, 11 Sep 2012 16:30:00 EST</pubDate></item><item><title><![CDATA[American McGee on F2P, Ouya and his 'acceptable' experience with EA]]></title><link>http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/</link><guid isPermaLink="true">http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/</guid><comments>http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/#comments</comments><description><![CDATA[<div style="text-align: center; "> <a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/"><img alt="American McGee on F2P, Ouya and its 'acceptable' experience with EA" data-src-height="374" data-src-width="530" src="http://www.blogcdn.com/www.joystiq.com/media/2012/07/akaneiro.jpg" style="margin: 4px; " /></a></div>American McGee's Spicy Horse studio is shrugging off the madness of console development to create free-to-play, browser- and cloud-based games such as Kongregate's<em> <a href="http://www.kongregate.com/games/Spicyhorse/bigheadbash">Big Head Bash</a></em>. This move follows Spicy Horse's partnership with EA to launch <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Return</em>s</a> last year as a mainstream, boxed and digital title. <em>Alice </em>was Spicy Horse's last foray into the physical space, McGee tells <a href="https://www.gameinformer.com/b/news/archive/2012/07/16/american-mcgee-interview.aspx">Game Informer</a>.<br /><br />"Our studio wouldn't consider going back to traditional console development, but I do think we'll end up being in the right place when consoles come back to us," he says. "By that I mean we fully expect the definition of 'console' to shift radically over the next two years. Our consoles will become our mobile devices (Or if you prefer: Our mobile devices will become our consoles)."<br /><br />Spicy Horse has already seen a larger return on investment from its free-to-play games than <em>Alice </em>ever produced, or likely ever will. This is the future, McGee says, and static games locked to specific physical media will be unable to compete with always-updating, fluid titles in the free-to-play universe.<p><a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/" rel="bookmark">Continue reading <em>American McGee on F2P, Ouya and his 'acceptable' experience with EA</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/">American McGee on F2P, Ouya and his 'acceptable' experience with EA</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 16 Jul 2012 22:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20279337/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/07/16/american-mcgee-on-f2p-ouya-and-his-acceptable-experience-with/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>ARPG</category><category>EA</category><category>Electronic-Arts</category><category>f2p</category><category>free-to-play</category><category>mobile</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[Jessica Conditt]]></dc:creator><pubDate>Mon, 16 Jul 2012 22:00:00 EST</pubDate></item><item><title><![CDATA[Spicy Horse's Big Head Bash gallops out of beta, launches on Kongregate]]></title><link>http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/</link><guid isPermaLink="true">http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/</guid><comments>http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/#comments</comments><description><![CDATA[<div style="text-align: center; "> <a href="http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/"><img alt="Spicy Horse launches browser game Big Head Bash" height="225" src="http://www.blogcdn.com/www.joystiq.com/media/2012/06/bigheadbash530px.jpg" style="margin:4px" width="530" /></a></div>After putting out <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a> last year, American McGee's Spicy Horse studio has been working on <em>Big Head Bash</em>, a multiplayer shooter set in a toy store universe. It's been in beta for a pretty long time, but now you can play it all official-like.<br /><br />Spicy Horse describes the game as "a free to play title combining heated PvP death match battles and collectable elements that will feature licensed goods from popular comics, music, movies and even alternative fashion." You can play <em>Big Head Bash</em> for free right now on <a href="http://www.joystiq.com/tag/kongregate">Kongregate</a>, along with the<i> </i>100,000 other individuals who have taken it for a test run.<p><a href="http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/" rel="bookmark">Continue reading <em>Spicy Horse's Big Head Bash gallops out of beta, launches on Kongregate</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/">Spicy Horse's Big Head Bash gallops out of beta, launches on Kongregate</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sat, 02 Jun 2012 02:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20249106/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/06/02/spicy-horses-big-head-bash-gallops-out-of-beta-launches-on-kon/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>american-mcgee</category><category>big-head-bash</category><category>bighead-bash</category><category>mac</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[David Hinkle]]></dc:creator><pubDate>Sat, 02 Jun 2012 02:30:00 EST</pubDate></item><item><title><![CDATA[American McGee takes on Red Riding Hood with Akaneiro]]></title><link>http://www.joystiq.com/2012/04/10/american-mcgee-takes-on-red-riding-hood-with-akaneiro/</link><guid isPermaLink="true">http://www.joystiq.com/2012/04/10/american-mcgee-takes-on-red-riding-hood-with-akaneiro/</guid><comments>http://www.joystiq.com/2012/04/10/american-mcgee-takes-on-red-riding-hood-with-akaneiro/#comments</comments><description><![CDATA[<div style="text-align: center; "> <a href="http://www.joystiq.com/2012/04/10/american-mcgee-takes-on-red-riding-hood-with-akaneiro/"><img alt="Image" src="http://www.blogcdn.com/www.joystiq.com/media/2012/04/demonhuntersheader.jpg" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 4px; margin-right: 4px; margin-top: 4px; margin-bottom: 4px; width: 530px; height: 196px; " /></a></div>After all the madness <a href="http://www.joystiq.com/game/alice-madness-returns">Alice</a> could muster and social action game <em>Bighead Bash</em>, it look's like American McGee's Spicy Horse studio is ready to move on to another new project. Entitled <em>Akaneiro: Demon Hunters</em>, the action role-playing game retells the story of Little Red Riding Hood with a feudal Japanese twist, reports <a href="http://kotaku.com/5900557/akaneiro-is-the-next-game-from-american-mcgees-spicy-horse/">Kotaku</a>. As part of the Order of Akane, players are charged with putting an end to a Hokkaido village's demon problem. Akaneiro uses mid-19th century Japan as a backdrop, as tensions arose and the country reluctantly opened itself to western trade.<br /><br />The game will be free-to-play and will be playable on PC, tablets and via the web. <a href="https://twitter.com/#!/AkaneiroDH/status/189644854324772864/photo/1">Early screenshots</a> suggest gameplay similar to <em>Diablo</em>, <em>Torchlight</em> and other dungeon crawlers. A beta is planned for later this year.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2012/04/10/american-mcgee-takes-on-red-riding-hood-with-akaneiro/">American McGee takes on Red Riding Hood with Akaneiro</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 10 Apr 2012 11:15:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2012/04/10/american-mcgee-takes-on-red-riding-hood-with-akaneiro/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/20212225/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2012/04/10/american-mcgee-takes-on-red-riding-hood-with-akaneiro/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>akaneiro-demon-hunters</category><category>android</category><category>ios</category><category>ipad</category><category>mobile</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[Richard Mitchell]]></dc:creator><pubDate>Tue, 10 Apr 2012 11:15:00 EST</pubDate></item><item><title><![CDATA[Amazon's vorpal sword cuts $20 off Alice: Madness Returns]]></title><link>http://www.joystiq.com/2011/06/27/amazons-vorpal-sword-cuts-20-off-alice-madness-returns/</link><guid isPermaLink="true">http://www.joystiq.com/2011/06/27/amazons-vorpal-sword-cuts-20-off-alice-madness-returns/</guid><comments>http://www.joystiq.com/2011/06/27/amazons-vorpal-sword-cuts-20-off-alice-madness-returns/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/06/27/amazons-vorpal-sword-cuts-20-off-alice-madness-returns/"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/alice2.051211-530px.jpg" style="width: 530px; height: 298px; " /></a></div>
As if it'd taken a swig from a bottle labeled "Drink Me," the price tag on <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a> has diminished in size at Amazon. This week only, the retailer is <a href="http://www.amazon.com/exec/obidos/ASIN/B004CD9X2C/amazon0b53-20/">offering</a> American McGee's second excursion into Wonderland for $20 off, making it $40 on PS3 and 360 and $30 on PC.<br />
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The deal is available only "while supplies last," and joins similar week-long discounts on <a href="http://www.amazon.com/gp/s//ref=amb_link_356682702_7?ie=UTF8&amp;search-alias=videogames&amp;hidden-keywords=B002DC8GKE|B002DC8GKO|B002GDRPYI&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-5&amp;pf_rd_r=1KT0QC6GSVX3ZPP3RZVQ&amp;pf_rd_t=101&amp;pf_rd_p=1306501462&amp;pf_rd_i=409566"><em>Brink</em></a> and <em><a href="http://www.amazon.com/Witcher-2-Assassins-Kings-Pc/dp/B003VJNPPE/ref=sr_1_1?s=videogames&amp;ie=UTF8&amp;qid=1309198950&amp;sr=1-1">The Witcher 2</a> -- </em>which is also a fantasy game, but features far fewer flying pig snouts.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/06/27/amazons-vorpal-sword-cuts-20-off-alice-madness-returns/">Amazon's vorpal sword cuts $20 off Alice: Madness Returns</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 27 Jun 2011 20:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/06/27/amazons-vorpal-sword-cuts-20-off-alice-madness-returns/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19977652/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/06/27/amazons-vorpal-sword-cuts-20-off-alice-madness-returns/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>amazon</category><category>american-mcgee</category><category>brink</category><category>deal-of-the-week</category><category>ea</category><category>Electronic-Arts</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>the-witcher-2</category><category>xbox</category><dc:creator><![CDATA[Randy Nelson]]></dc:creator><pubDate>Mon, 27 Jun 2011 20:00:00 EST</pubDate></item><item><title><![CDATA[Alice: Madness Returns Review: Madness over method]]></title><link>http://www.joystiq.com/2011/06/14/alice-madness-returns-review/</link><guid isPermaLink="true">http://www.joystiq.com/2011/06/14/alice-madness-returns-review/</guid><comments>http://www.joystiq.com/2011/06/14/alice-madness-returns-review/#comments</comments><description><![CDATA[<center>
	<a href="http://www.joystiq.com/2011/06/14/alice-madness-returns-review/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/06/gamalicemadnessreview1530.jpg" style="margin-left: 4px; margin-right: 4px; margin-top: 4px; margin-bottom: 4px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; " /></a></center>
Crazy is not as easy as it looks. If you want to create a world of nightmarish whimsy like that in <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a>, it takes more than just throwing random bloody bits into a blender and spewing it all over the walls. You need careful planning; a formula of producing unease that will affect the player.<br />
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When <em>Madness Returns</em> is at the top of its formula, it is a fascinatingly dark and grotesque psychological tale. Unfortunately, the game's greatest strength tends to be impeded by gameplay that doesn't feel so much mad as obsessive-compulsive.<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/">Alice: Madness Returns (March 2011)</a></strong></p><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960003"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/executionerpit_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960004"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/giantalice_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960005"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/hobbyhorsecrush_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960006"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/thegreathall_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960007"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/theduel_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2011/06/14/alice-madness-returns-review/" rel="bookmark">Continue reading <em>Alice: Madness Returns Review: Madness over method</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/06/14/alice-madness-returns-review/">Alice: Madness Returns Review: Madness over method</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 14 Jun 2011 10:15:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/06/14/alice-madness-returns-review/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19966087/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/06/14/alice-madness-returns-review/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>alice-madness-returns</category><category>american-mcgee</category><category>electronic-arts</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Tim Latshaw]]></dc:creator><pubDate>Tue, 14 Jun 2011 10:15:00 EST</pubDate></item><item><title><![CDATA[Alice: Madness Returns trailer plays some minigames]]></title><link>http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/</link><guid isPermaLink="true">http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/</guid><comments>http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/#comments</comments><description><![CDATA[<div style="text-align: center;">
	<a href="http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/#continued"><img border="1" hspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2011/06/aliceminigameplay530.jpg" vspace="4" /></a></div>
<em><a href="http://www.joystiq.com/game/alice-madness-returns">Alice: Madness Returns</a></em> will soon be unleashed to inflict that most terrible of scourges upon a platformer, the dreaded "minigame."<p><a href="http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/" rel="bookmark">Continue reading <em>Alice: Madness Returns trailer plays some minigames</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/">Alice: Madness Returns trailer plays some minigames</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 06 Jun 2011 02:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19958751/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/06/06/alice-madness-returns-trailer-plays-some-minigames/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>ea</category><category>electronic-arts</category><category>microsoft</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Alexander Sliwinski]]></dc:creator><pubDate>Mon, 06 Jun 2011 02:30:00 EST</pubDate></item><item><title><![CDATA[Alice: Madness Returns launch trailer is comparatively sane]]></title><link>http://www.joystiq.com/2011/06/03/alice-madness-returns-launch-trailer-is-comparatively-sane/</link><guid isPermaLink="true">http://www.joystiq.com/2011/06/03/alice-madness-returns-launch-trailer-is-comparatively-sane/</guid><comments>http://www.joystiq.com/2011/06/03/alice-madness-returns-launch-trailer-is-comparatively-sane/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/06/02/alice-madness-returns-launch-trailer-is-comparatively-sane/#continued"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/06/gamalicemadnesslaunch530.jpg" style="border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 4px; margin-right: 4px; margin-top: 4px; margin-bottom: 4px; " /></a></div>
Sure, the launch trailer for <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a> posted after the break features some genuinely upsetting imagery, discussion on how Wonderland is actually Hell, and murder -- but at least nobody <a href="http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/">rips their own face off</a>. We're actually going to chalk that up as a victory for sanity.<p><a href="http://www.joystiq.com/2011/06/03/alice-madness-returns-launch-trailer-is-comparatively-sane/" rel="bookmark">Continue reading <em>Alice: Madness Returns launch trailer is comparatively sane</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/06/03/alice-madness-returns-launch-trailer-is-comparatively-sane/">Alice: Madness Returns launch trailer is comparatively sane</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 03 Jun 2011 00:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/06/03/alice-madness-returns-launch-trailer-is-comparatively-sane/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19957039/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/06/03/alice-madness-returns-launch-trailer-is-comparatively-sane/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>ea</category><category>microsoft</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Griffin McElroy]]></dc:creator><pubDate>Fri, 03 Jun 2011 00:00:00 EST</pubDate></item><item><title><![CDATA[Alice: Madness Returns screens are hysterical]]></title><link>http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/</link><guid isPermaLink="true">http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/</guid><comments>http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/"><img border="1" hspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/alice.madness.returns.052611-530px.png" vspace="4" /></a></div>
There's nothing funny about a disturbed young girl clutching a giant butcher knife -- <em>especially</em> if she's near death and her Hysteria meter is full. When those morbid criteria are met, the star of <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a> can launch into a psychotic frenzy that would <a href="http://www.joystiq.com/2011/05/25/rumor-ninja-gaiden-3-loses-the-store-may-add-move-support/">make Ryu Hayabusa proud</a>.<p><a href="http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/" rel="bookmark">Continue reading <em>Alice: Madness Returns screens are hysterical</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/">Alice: Madness Returns screens are hysterical</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 26 May 2011 20:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19951255/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/05/26/alice-madness-returns-screens-are-hysterical/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>action</category><category>Alice-2</category><category>Alice-Madness-Returns</category><category>ea</category><category>Electronic-Arts</category><category>mac</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Randy Nelson]]></dc:creator><pubDate>Thu, 26 May 2011 20:30:00 EST</pubDate></item><item><title><![CDATA[Free Alice: Madness Returns iOS storybook released]]></title><link>http://www.joystiq.com/2011/05/22/free-alice-madness-returns-ios-storybook-released/</link><guid isPermaLink="true">http://www.joystiq.com/2011/05/22/free-alice-madness-returns-ios-storybook-released/</guid><comments>http://www.joystiq.com/2011/05/22/free-alice-madness-returns-ios-storybook-released/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/05/22/free-alice-madness-returns-ios-storybook-released/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/gamalicemadnessreturnsbook530.jpg" style="border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 4px; margin-right: 4px; margin-top: 4px; margin-bottom: 4px; " /></a></div>
We're still trying to wrap our minds around this recent, clever cross-promotion set up by American McGee's Spicy Horse for its upcoming psychopathic title, <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a>. Here's where we're at so far: They took a storybook, and turned it into a game, which they've now turned into a recently released <a href="http://itunes.apple.com/us/app/alice-madness-returns-for/id438352887?mt=8">iPhone and iPad-compatible storybook</a>, which prefaces the events of yet another game.<br />
<br />
The iOS storybook is a sound investment, as reading through it unlocks a code which saves you $10 on an <em>Alice: Madness Returns</em> pre-order through the EA Store. Still, it's one of the most crazily recursive promotions we've seen in a good, long time. Why, it's nearly as insane as <a href="http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/">the game's latest trailer</a>! Ha, just kidding. <em>Nothing is that insane</em>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/05/22/free-alice-madness-returns-ios-storybook-released/">Free Alice: Madness Returns iOS storybook released</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sun, 22 May 2011 21:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/05/22/free-alice-madness-returns-ios-storybook-released/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19946834/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/05/22/free-alice-madness-returns-ios-storybook-released/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>ea</category><category>microsoft</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Griffin McElroy]]></dc:creator><pubDate>Sun, 22 May 2011 21:30:00 EST</pubDate></item><item><title><![CDATA[Alice: Madness Returns preview: Pretty weird]]></title><link>http://www.joystiq.com/2011/05/22/alice-madness-returns-preview/</link><guid isPermaLink="true">http://www.joystiq.com/2011/05/22/alice-madness-returns-preview/</guid><comments>http://www.joystiq.com/2011/05/22/alice-madness-returns-preview/#comments</comments><description><![CDATA[<div style="text-align: center;">
	<a href="http://www.joystiq.com/2011/05/13/alice-madness-returns-preview/"><img border="1" hspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/alice2.051211-530px.jpg" vspace="4" /></a></div>
Ten years after the original <em>American McGee's Alice</em> debuted -- ten years! -- its sequel is nearly here. With its June 14 launch just over a month away, I accepted an invitation to dive into its fractured Wonderland and play through the first of its five chapters. Although a decade has passed, it felt like I'd never left.<br />
<br />
While the core game design hasn't changed much -- platforming interspersed with combat -- <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a> is harnessing today's tech to convey a visual spectacle that's closer to McGee's original concepts than the first game could get at the time. It's also capitalizing on some new design ideas dreamt up by its imaginative designers at Spicy Horse.<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/alice-madness-returns-5-12-11/">Alice: Madness Returns (5/12/11)</a></strong></p><a href="http://www.joystiq.com/photos/alice-madness-returns-5-12-11/#4130539"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/alicevstwo_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-5-12-11/#4130540"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/hatterdeaddodoswatermarked_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-5-12-11/#4130541"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/hatterpeppergrinderwatermarked_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-5-12-11/#4130542"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/hattersteamventswatermarked_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-5-12-11/#4130543"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/vorpalbladeeyepot_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2011/05/22/alice-madness-returns-preview/" rel="bookmark">Continue reading <em>Alice: Madness Returns preview: Pretty weird</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/05/22/alice-madness-returns-preview/">Alice: Madness Returns preview: Pretty weird</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Sun, 22 May 2011 18:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/05/22/alice-madness-returns-preview/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19938178/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/05/22/alice-madness-returns-preview/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>ea</category><category>Electronic-Arts</category><category>mac</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Randy Nelson]]></dc:creator><pubDate>Sun, 22 May 2011 18:30:00 EST</pubDate></item><item><title><![CDATA[Alice intro trailer is face-scratchingly insane]]></title><link>http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/</link><guid isPermaLink="true">http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/</guid><comments>http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/#comments</comments><description><![CDATA[<div style="text-align: center;">
	<a href="http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/#continued"><img border="1" hspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2011/05/alice2play530.jpg" vspace="4" /></a></div>
How does one put this politely? Alice done gone mad... <em>again</em>. We submit as evidence the story trailer for <em><a href="http://www.joystiq.com/game/alice-madness-returns">Alice: Madness Returns</a></em>. It's, admittedly, a little disturbing.<p><a href="http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/" rel="bookmark">Continue reading <em>Alice intro trailer is face-scratchingly insane</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/">Alice intro trailer is face-scratchingly insane</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 18 May 2011 02:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19942535/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/05/18/alice-intro-trailer-is-face-scratchingly-insane/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>EA</category><category>Electronic-Arts</category><category>microsoft</category><category>playstation</category><category>ps3</category><category>Spicy-Horse</category><category>xbox</category><dc:creator><![CDATA[Alexander Sliwinski]]></dc:creator><pubDate>Wed, 18 May 2011 02:00:00 EST</pubDate></item><item><title><![CDATA[Spicy Horse receives $3M in funding, working with PopCap]]></title><link>http://www.joystiq.com/2011/05/13/spicy-horse-receives-3m-in-funding-working-with-popcap/</link><guid isPermaLink="true">http://www.joystiq.com/2011/05/13/spicy-horse-receives-3m-in-funding-working-with-popcap/</guid><comments>http://www.joystiq.com/2011/05/13/spicy-horse-receives-3m-in-funding-working-with-popcap/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/05/13/spicy-horse-receives-3m-in-funding-working-with-popcap/"><img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/giantalice_530x330.jpg" style="width: 530px; height: 330px; " /></a></div>
American McGee's Shanghai-based Spicy Horse studio has secured $3 million in investment and is currently working on a project with PopCap Games' Shanghai studio. <a href="http://www.gamasutra.com/view/news/34638/American_McGees_Spicy_Horse_Gets_3M_Funding_Signs_PopCap_Deal.php">Gamasutra</a> reports that Spicy Horse, which has finished production of <em><a href="http://www.joystiq.com/game/alice-madness-returns">Alice: Madness Returns</a></em> for EA, will focus on "3D social, online games" going forward. McGee <a href="http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/">detailed some of this for us in an interview</a> a couple months back.<br />
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McGee says that Spicy Horse's PopCap collaboration will be a freemium multiplayer title that will initially launch in Asia. A PopCap representative told Joystiq that the information is accurate, but the company is "not providing additional details at this early stage."<br />
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McGee said the investment will allow the company to execute a two-year plan and bring five games to market.<br />
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PopCap Games recently <a href="http://www.joystiq.com/2011/04/29/popcap-buys-zipzapplay-for-facebook-expansion/">acquired ZipZapPlay</a>, who should have at least one new Facebook game out by year's end. PopCap expects to have "four or five" titles on the social networking platform by the end of 2011. The company already has <em>Bejeweled Blitz,</em> <em>Zuma Blitz</em> and ZZP's <em>Baking Life</em>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/05/13/spicy-horse-receives-3m-in-funding-working-with-popcap/">Spicy Horse receives $3M in funding, working with PopCap</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Fri, 13 May 2011 20:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/05/13/spicy-horse-receives-3m-in-funding-working-with-popcap/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19939958/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/05/13/spicy-horse-receives-3m-in-funding-working-with-popcap/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>American-McGee</category><category>mac</category><category>pc</category><category>PopCap-Games</category><category>Spicy-Horse</category><dc:creator><![CDATA[Alexander Sliwinski]]></dc:creator><pubDate>Fri, 13 May 2011 20:00:00 EST</pubDate></item><item><title><![CDATA[McGee: Alice sequel to include original game as DLC bonus]]></title><link>http://www.joystiq.com/2011/04/18/mcgee-alice-sequel-to-include-original-game-as-dlc-bonus/</link><guid isPermaLink="true">http://www.joystiq.com/2011/04/18/mcgee-alice-sequel-to-include-original-game-as-dlc-bonus/</guid><comments>http://www.joystiq.com/2011/04/18/mcgee-alice-sequel-to-include-original-game-as-dlc-bonus/#comments</comments><description><![CDATA[<div style="text-align: center;">
	<a href="http://www.joystiq.com/2011/04/18/mcgee-alice-sequel-to-include-original-game-as-dlc-bonus/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/04/alicemadnessreturns530.jpg" style="border-width: 1px; border-style: solid; margin: 4px;" /></a></div>
<em>Alice: Madness Returns</em> will include the original <em>Alice</em>, according to Spicy Horse head American McGee. Speaking to <a href="http://www.computerandvideogames.com/298527/news/alice-madness-returns-to-include-original-alice/">CVG</a>, McGee said, <span class="text_article_body">"A person who's purchased <em>Madness Returns</em> gets a download code and is able to bring <em>Alice 1</em> onto their console and play through the entire original game alongside playing <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Madness Returns</em></a>."</span><br />
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Additionally, McGee teased that the <em>Alice </em>sequel would see plenty of DLC ... <em>dresses,</em> which "come with special abilities and enhance how you play through the game."<br />
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Curiouser and curiouser, an EA representative told Joystiq, "Unfortunately, we do not have information in regards to <em>Alice: Madness Returns</em> including the original <em>Alice</em> game." Either way, <em>Alice: Madness Returns</em> is slated for <a href="http://www.computerandvideogames.com/298527/news/alice-madness-returns-to-include-original-alice/">June 14</a> ... unless it's not. Madness, right?<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/04/18/mcgee-alice-sequel-to-include-original-game-as-dlc-bonus/">McGee: Alice sequel to include original game as DLC bonus</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 18 Apr 2011 19:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/04/18/mcgee-alice-sequel-to-include-original-game-as-dlc-bonus/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19916683/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/04/18/mcgee-alice-sequel-to-include-original-game-as-dlc-bonus/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice</category><category>Alice-2</category><category>Alice-Madness-Returns</category><category>American-McGee</category><category>EA</category><category>Electronic-Arts</category><category>microsoft</category><category>playstation</category><category>ps3</category><category>Spicy-Horse</category><category>xbox</category><dc:creator><![CDATA[Alexander Sliwinski]]></dc:creator><pubDate>Mon, 18 Apr 2011 19:30:00 EST</pubDate></item><item><title><![CDATA[American McGee's Spicy Horse to focus on free-to-play games after Alice: Madness Returns]]></title><link>http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/</link><guid isPermaLink="true">http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/</guid><comments>http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<img alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/giantalice_530x330.jpg" style="width: 530px; height: 330px; " /></div>
More than ten years after overseeing <em>Alice</em> with now-defunct developer Rogue Entertainment, American McGee is wrapping up a sequel with his Shanghai-based company, Spicy Horse. "This will be the first ever console triple-A game that's been developed from beginning to end in China, for the Western market," McGee told Joystiq during an EA event last Tuesday. "There's been a lot of stuff that's been outsourced, or various pieces of it have been made there, but in terms of production process we had to invent a lot of what we were doing to get this game made there."<br />
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Spicy Horse was restructured to handle development of <a href="http://joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a>, and will restructure again once it launches the action game in June. "Well, we don't see that the future for us is in triple-A console games," McGee said. "We actually are trying to make games that are online, free-to-play, 3D advanced casual games, so as we finish this we're going to transition the company back to where we were intending to be when we finished Grimm."<br />
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Spicy Horse was on track to follow up <a href="http://originals.gametap.com/grimm/home.html"><em>Grimm</em></a> -- its fantasy-themed episodic series for games portal Gametap -- with more casual fare, but was temporarily derailed by an irresistible offer from EA instead. "So, we restructured for two years, we built the game, we did a great job, we're gonna ship it on time, on schedule, we never had a crunch and it's been really awesome. But now, it's back to what our belief is in terms of where things are going, so it's going to be all about free-to-play, 3D games for Asia."<br />
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McGee claims that half of the development team has already completed work on <em>Alice: Madness Returns</em>, with ten to fifteen people doing "last-minute cleanup" -- of a project that has gone almost suspiciously (in this industry) according to plan. "I mean, we never had a freakout moment, we never had a crunch, we never had to work on a weekend and, in fact, we were always running ahead of milestones, so we would even give extra days off when the sky was blue, or something like that," he said. "So, it was a really pleasant development experience."<br />
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Since Spicy Horse is set on transforming its production process once again, it's currently unsure about what would happen if EA asked for another Alice sequel. "That's a question to ask them. But it might take them another ten years to figure it out," McGee joked.<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/">Alice: Madness Returns (March 2011)</a></strong></p><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960003"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/executionerpit_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960004"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/giantalice_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960005"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/hobbyhorsecrush_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960006"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/thegreathall_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-march-2011/#3960007"><img src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/theduel_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/" rel="bookmark">Continue reading <em>American McGee's Spicy Horse to focus on free-to-play games after Alice: Madness Returns</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/">American McGee's Spicy Horse to focus on free-to-play games after Alice: Madness Returns</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 09 Mar 2011 16:40:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19872772/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/03/09/american-mcgees-spicy-horse-to-focus-on-free-to-play-games-afte/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>ea</category><category>gdc-2011</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Ludwig Kietzmann]]></dc:creator><pubDate>Wed, 09 Mar 2011 16:40:00 EST</pubDate></item><item><title><![CDATA[Alice: Madness Returns gameplay trailer is no tea party]]></title><link>http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/</link><guid isPermaLink="true">http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/</guid><comments>http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/#comments</comments><description><![CDATA[<div style="text-align: center; ">
	<a href="http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/#continued"><img border="1" hspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2011/03/alice2.030711-530px-play.jpg" vspace="4" /></a></div>
Nothing says "Hey, it's Monday!" like murderous teapots and bloodthirsty playing cards. It's fortunate, then, that this first gameplay trailer for <a href="http://www.joystiq.com/game/alice-madness-returns"><em>Alice: Madness Returns</em></a> has them -- and more! -- in droves. Watch it, then learn more about the game tomorrow morning in our new preview.<p><a href="http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/" rel="bookmark">Continue reading <em>Alice: Madness Returns gameplay trailer is no tea party</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/">Alice: Madness Returns gameplay trailer is no tea party</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 07 Mar 2011 15:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19870824/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/03/07/alice-madness-returns-gameplay-trailer-is-no-tea-party/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>action</category><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>ea</category><category>ea-partners</category><category>Electronic-Arts</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Randy Nelson]]></dc:creator><pubDate>Mon, 07 Mar 2011 15:30:00 EST</pubDate></item><item><title><![CDATA[Metaphors: Alice stabs one-eyed monster in latest trailer]]></title><link>http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/</link><guid isPermaLink="true">http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/</guid><comments>http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/#comments</comments><description><![CDATA[<div style="text-align: center;"><a href="http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/#continued"><img hspace="4" vspace="4" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2011/02/aliceteaser3.jpg" /></a></div>
Lewis Carroll's seminal <em>Alice's Adventures in Wonderland </em>is certainly packed with metaphors, but we think none so explicit as this <em><a href="http://www.joystiq.com/game/alice-madness-returns">Alice: Madness Returns</a></em> clip that has the heroine cutting up the Mad Hatter's one-eyed monster.<p><a href="http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/" rel="bookmark">Continue reading <em>Metaphors: Alice stabs one-eyed monster in latest trailer</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/">Metaphors: Alice stabs one-eyed monster in latest trailer</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 15 Feb 2011 21:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19845627/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2011/02/15/metaphors-alice-stabs-one-eyed-monster-in-latest-trailer/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>american-mcgees-alice</category><category>EA</category><category>electronic-arts</category><category>microsoft</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>xbox</category><dc:creator><![CDATA[Alexander Sliwinski]]></dc:creator><pubDate>Tue, 15 Feb 2011 21:30:00 EST</pubDate></item><item><title><![CDATA[American McGee on bringing Alice's madness back]]></title><link>http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/</link><guid isPermaLink="true">http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/</guid><comments>http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/#comments</comments><description><![CDATA[<center><a href="http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/"><img hspace="0" border="1" vspace="0" src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/aliceinterview928.jpg" alt="" /></a></center>At a pre-TGS event, EA demonstrated gameplay of <em><a href="http://joystiq.com/game/alice-madness-returns">Alice: Madness Returns</a></em>, with a segment in real-world London transitioning to a Wonderland in which Alice used a pepper grinder as a Gatling gun, fighting weird baby-doll monsters and giant teapots that spat boiling tea. <br />
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After bearing witness to the return of the madness, we chatted with American McGee, head of developer Spicy Horse, about the new game, his name as a brand, and, of course, the other <a href="http://www.imdb.com/title/tt1014759/">recent reimagining</a> of <em>Alice in Wonderland, </em>courtesy of Tim Burton.<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/alice-madness-returns-screens/">Alice: Madness Returns (TGS 2010 screens)</a></strong></p><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362079"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/alice-vistascreen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362080"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/alice-vorpal-bladescreen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362081"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/clock-combatscreen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362082"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/teapotcombatscreen_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/" rel="bookmark">Continue reading <em>American McGee on bringing Alice's madness back</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/">American McGee on bringing Alice's madness back</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 29 Sep 2010 20:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19634420/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/09/29/american-mcgee-on-bringing-alices-madness-back/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgees-alice</category><category>ea-partners</category><category>electronic-arts</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>spicy-horse</category><category>tgs-2010</category><category>xbox</category><dc:creator><![CDATA[JC Fletcher]]></dc:creator><pubDate>Wed, 29 Sep 2010 20:00:00 EST</pubDate></item><item><title><![CDATA[Alice: Madness Returns with a new TGS trailer]]></title><link>http://www.joystiq.com/2010/09/15/alice-madness-returns-trailer-tgs/</link><guid isPermaLink="true">http://www.joystiq.com/2010/09/15/alice-madness-returns-trailer-tgs/</guid><comments>http://www.joystiq.com/2010/09/15/alice-madness-returns-trailer-tgs/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/weird-but-true/" rel="tag">Weird But True</a>, <a href="http://www.joystiq.com/category/opinions/" rel="tag">Opinions</a>, <a href="http://www.joystiq.com/category/new-in-pop-culture/" rel="tag">New In Pop Culture</a></p><div style="text-align: center; "><a href="http://www.joystiq.com/2010/09/15/alice-madness-returns/"><img width="530" vspace="4" hspace="4" height="298" border="1" align="middle" alt="Alice: Madness Returns" src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/alice-vorpal-bladescreen-530.jpg" /></a></div>
"Every enemy is a puzzle," creator American McGee stated, when describing his upcoming Alice: Madness Returns at the EA Tokyo Game Show press conference. At Alice's disposal will be four weapons, including the Vorpal Blade from the first game, and three new weapons: the Tea Pot, Hobby Horse and Pepper Grinder.<br />
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Check out all the new images and the trailer after the break.<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/alice-madness-returns-screens/">Alice: Madness Returns (TGS 2010 screens)</a></strong></p><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362079"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/alice-vistascreen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362080"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/alice-vorpal-bladescreen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362081"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/clock-combatscreen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-screens/#3362082"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/09/teapotcombatscreen_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2010/09/15/alice-madness-returns-trailer-tgs/" rel="bookmark">Continue reading <em>Alice: Madness Returns with a new TGS trailer</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/09/15/alice-madness-returns-trailer-tgs/">Alice: Madness Returns with a new TGS trailer</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 15 Sep 2010 04:33:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/09/15/alice-madness-returns-trailer-tgs/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19633962/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/09/15/alice-madness-returns-trailer-tgs/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>EA</category><category>EA-Partners</category><category>Electronic-Arts</category><category>microsoft</category><category>playstation</category><category>ps3</category><category>Spicy-Horse</category><category>TGS-2010</category><category>xbox</category><dc:creator><![CDATA[Christopher Grant]]></dc:creator><pubDate>Wed, 15 Sep 2010 04:33:00 EST</pubDate></item><item><title><![CDATA['Alice: Madness Returns' revealed [update: new screens, video]]]></title><link>http://www.joystiq.com/2010/07/20/alice-madness-returns/</link><guid isPermaLink="true">http://www.joystiq.com/2010/07/20/alice-madness-returns/</guid><comments>http://www.joystiq.com/2010/07/20/alice-madness-returns/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/weird-but-true/" rel="tag">Weird But True</a>, <a href="http://www.joystiq.com/category/opinions/" rel="tag">Opinions</a>, <a href="http://www.joystiq.com/category/new-in-pop-culture/" rel="tag">New In Pop Culture</a></p><center><a href="http://www.joystiq.com/2010/07/20/alice-madness-returns/"><img hspace="4" height="349" border="1" width="530" vspace="4" src="http://www.blogcdn.com/www.joystiq.com/media/2010/07/alice-2-art-530.jpg" alt="Alice: Madness Returns" /></a></center>Twitter account <a href="http://twitter.com/thewhiterabbit">@thewhiterabbit</a> is teasing news related to "the mad world of Alice," a note that EA's own Twitter account relayed. This is about 100 percent likely to be the announcement of <em>Alice: Madness Returns</em>, the sequel to <em>American McGee's Alice</em>. For one thing, the background of the Twitter page includes the "alicemadnessreturns.com" URL, which currently redirects to <a href="http://www.ea.com/alice">EA.com/alice</a>.<br />
<br />
"Alice: Madness Returns" was <a href="http://www.joystiq.com/2010/06/23/alice-madness-returns-trademarked-by-ea/">trademarked</a> earlier this year by EA, and an <em>Alice</em> sequel was announced way back at <a href="http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/">DICE 2009</a>, followed that year by an "unofficial" Alice-related <a href="http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/">video</a> produced by someone with ties to developer Spicy Horse. EA is holding a press event in about ten minutes to announce several games, so we'll find out soon enough! Unless, like the White Rabbit, EA is late.<br />
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<strong>Update:</strong> It's official, and the game is coming in 2011 for Xbox 360, PS3, and PC. Catch the terrifying teaser after the break, and the press release <a href="http://investor.ea.com/releasedetail.cfm?ReleaseID=490045">here</a>.<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/alice-madness-returns-first-screens/">Alice: Madness Returns (first screens)</a></strong></p><a href="http://www.joystiq.com/photos/alice-madness-returns-first-screens/#3189535"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/07/amr-05screen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-first-screens/#3189536"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/07/amr-01screen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-first-screens/#3189538"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/07/amr-03screen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-first-screens/#3189539"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/07/amr-02screen_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/alice-madness-returns-first-screens/#3189540"><img src="http://www.blogcdn.com/www.joystiq.com/media/2010/07/amr-04screen_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2010/07/20/alice-madness-returns/" rel="bookmark">Continue reading <em>'Alice: Madness Returns' revealed [update: new screens, video]</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/07/20/alice-madness-returns/">'Alice: Madness Returns' revealed [update: new screens, video]</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 20 Jul 2010 15:50:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/07/20/alice-madness-returns/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19561834/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/07/20/alice-madness-returns/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice</category><category>Alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>american-mcgees-alice</category><category>EA</category><category>EA-Studio-Showcase-2010</category><category>Electronic-Arts</category><category>microsoft</category><category>pc</category><category>playstation</category><category>ps3</category><category>Spicy-Horse</category><category>xbox</category><dc:creator><![CDATA[JC Fletcher]]></dc:creator><pubDate>Tue, 20 Jul 2010 15:50:00 EST</pubDate></item><item><title><![CDATA['Alice: Madness Returns' trademarked by EA]]></title><link>http://www.joystiq.com/2010/06/23/alice-madness-returns-trademarked-by-ea/</link><guid isPermaLink="true">http://www.joystiq.com/2010/06/23/alice-madness-returns-trademarked-by-ea/</guid><comments>http://www.joystiq.com/2010/06/23/alice-madness-returns-trademarked-by-ea/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/weird-but-true/" rel="tag">Weird But True</a>, <a href="http://www.joystiq.com/category/opinions/" rel="tag">Opinions</a>, <a href="http://www.joystiq.com/category/new-in-pop-culture/" rel="tag">New In Pop Culture</a></p><div style="text-align: center;"><a href="http://www.joystiq.com/2010/06/21/alice-madness-returns-trademarked-by-ea/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2010/06/alicemadnessreturns530.jpg" /></a></div>
Electronic Arts has submitted a trademark application for "Alice: Madness Returns," a possible name for the <a href="http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/">previously announced</a> sequel to <em>American McGee's Alice</em>. Beyond an "<a href="http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/">unofficial</a>" <a href="http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/">teaser video</a> for the sequel released in late 2009, details on the project have been slimmer than the Queen of Hearts' soldiers. We've contacted EA for info on what's down the rabbit hole.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/06/23/alice-madness-returns-trademarked-by-ea/">'Alice: Madness Returns' trademarked by EA</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 23 Jun 2010 17:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2010/06/23/alice-madness-returns-trademarked-by-ea/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19526205/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/06/23/alice-madness-returns-trademarked-by-ea/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>alice</category><category>Alice-2</category><category>alice-madness-returns</category><category>american-mcgee</category><category>american-mcgees-alice</category><category>ea</category><category>EA-Partners</category><category>electronic-arts</category><category>spicy-horse</category><dc:creator><![CDATA[Alexander Sliwinski]]></dc:creator><pubDate>Wed, 23 Jun 2010 17:29:00 EST</pubDate></item><item><title><![CDATA[American McGee's Little Red Riding Hood looks pretty Grimm]]></title><link>http://www.joystiq.com/2010/03/03/american-mcgees-little-red-riding-hood-looks-pretty-grimm/</link><guid isPermaLink="true">http://www.joystiq.com/2010/03/03/american-mcgees-little-red-riding-hood-looks-pretty-grimm/</guid><comments>http://www.joystiq.com/2010/03/03/american-mcgees-little-red-riding-hood-looks-pretty-grimm/#comments</comments><description><![CDATA[<div style="text-align: center;"><a href="http://www.flickr.com/photos/americanmcgee/4399710535/sizes/o/"><img hspace="0" vspace="0" border="0" src="http://www.blogcdn.com/www.joystiq.com/media/2010/03/redridinghoodbadass.jpg" alt="" /></a><br />
<a href="http://www.flickr.com/photos/americanmcgee/4399710535/sizes/o/"><em><font size="1">click here for full version</font></em></a></div>
Legendary game developer <a href="http://www.joystiq.com/tag/american-mcgee">American McGee</a> has posted concept for the <a href="http://www.joystiq.com/tag/little-red-riding-hood"><em>Little Red Riding Hood</em></a> game he's planning to pitch to publishers at <a href="http://joystiq.com/tag/gdc2010">GDC 2010</a> next week -- and wow, Little Red has never looked quite so badass. The art, put together by a few artists at the <a href="http://www.spicyhorse.com/home.html">Spicy Horse Games studio</a>, features a white-haired little girl embedding an axe (almost bigger than she is) in a demonic wolf's skull. McGee probably has a pitch of his own all set up, but we look at a pic like that and can't help but think, "My, what complicated weapon combos you must have."<br />
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All the better to get published with, we suppose. We'll be at GDC <em>en masse</em> next week, so we'll do our best to corner Mr. McGee and see if he willing to tell us any more about this not-simply-fractured-but-actually-mauled fairytale. If this is what the little girl looks like, just wait until we see the Hunter.<br />
<br />
[via <a href="http://www.gamesetwatch.com/2010/03/american_mcgee_shows_off_littl.php">GSW</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/03/03/american-mcgees-little-red-riding-hood-looks-pretty-grimm/">American McGee's Little Red Riding Hood looks pretty Grimm</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 03 Mar 2010 06:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.flickr.com/photos/americanmcgee/4399710535/>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/03/03/american-mcgees-little-red-riding-hood-looks-pretty-grimm/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19380550/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/03/03/american-mcgees-little-red-riding-hood-looks-pretty-grimm/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>american-mcgee</category><category>badass</category><category>concept-art</category><category>gdc-2010</category><category>gdc2010</category><category>little-red-riding-hood</category><category>pitch</category><category>spicy-horse</category><category>spicy-horse-games</category><dc:creator><![CDATA[Mike Schramm]]></dc:creator><pubDate>Wed, 03 Mar 2010 06:00:00 EST</pubDate></item><item><title><![CDATA[Alice 2 'teaser' not officially sanctioned]]></title><link>http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/</link><guid isPermaLink="true">http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/</guid><comments>http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/#comments</comments><description><![CDATA[<div style="text-align: center;"><a href="http://www.americanmcgee.com/wordpress/2009/11/04/return-of-alice-video-madness/"><img vspace="0" hspace="0" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2009/11/stopmoalice.jpg" /></a></div>
On Monday, we brought you an awfully <a href="http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/">official-looking teaser trailer</a> for a follow-up to <em>American McGee's Alice</em>, which was announced in February. Now, <a href="http://www.americanmcgee.com/wordpress/2009/11/04/return-of-alice-video-madness/">via his blog</a>, McGee is debunking the cool stop-motion clip, saying, "I wanted to clear up any confusion ... it was unofficial, and does not represent any of the final art direction or story elements in <a href="http://www.joystiq.com/tag/alice-2"><em>Alice 2</em></a>." It's worth noting that when we attempted to verify the clip's authenticity on Monday, we tracked the site (the now-missing <a href="http://www.returnofalice.com/">www.returnofalice.com</a>) back to <a href="http://www.americanmcgee.com/forum/index.php?PHPSESSID=um3fiso6i3qp4p302cqkmjjmf6&amp;topic=1669.msg96184#msg96184">American McGee</a>, so the confusion is pretty understandable. <br />
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The "fan" that created the video, Troy Morgan, is an accomplished artist who has <a href="http://www.troymorgan.com/Troy_Morgan_CV.pdf">worked with the developer</a> in the past. Morgan says he created the ad on spec as an ad pitch to EA, though it appears not to have been picked up. It's a pity, because the clip was just starting to get us excited for a return to (evil) Wonderland.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/">Alice 2 'teaser' not officially sanctioned</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Wed, 04 Nov 2009 12:15:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.americanmcgee.com/wordpress/2009/11/04/return-of-alice-video-madness/>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19223035/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/11/04/alice-2-teaser-not-officially-sanctioned/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>alice-2</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>ea</category><category>EA-Partners</category><category>Electronic-Arts</category><category>spicy-horse</category><category>teaser</category><category>trailer</category><dc:creator><![CDATA[Justin McElroy]]></dc:creator><pubDate>Wed, 04 Nov 2009 12:15:00 EST</pubDate></item><item><title><![CDATA[Spicy Horse teasing Alice sequel for 2011 release]]></title><link>http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/</link><guid isPermaLink="true">http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/</guid><comments>http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/#comments</comments><description><![CDATA[<div style="text-align: center;"><a href="http://www.returnofalice.com/teaser.html"><img vspace="4" hspace="0" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2009/11/stopmoalice.jpg" /></a></div>
We were surprised earlier this year to learn Spicy Horse <a href="http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/">was creating</a> a follow-up to American McGee's<em> </em>dark take on <em>Alice in Wonderland</em>, which itself seemed like a concept so common and benign in today's market as to almost be kind of adorable. But consider us officially shocked after watching <a href="http://www.returnofalice.com/teaser.html">this video</a> on the game's <a href="http://www.returnofalice.com/index.html">teaser site</a>. It actually has us <em>interested</em> in the project -- apparently due in 2011.<br />
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If the creepy stop-motion animation is indicative of the final product's look we'll be more than a little intrigued; a notion surprising enough to make us wonder if we've been hitting the Caterpillar's hookah just a bit too hard.<br />
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[Via <a href="http://www.videogamer.com/news/american_mcgees_alice_out_2011.html">Videogamer.com</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/">Spicy Horse teasing Alice sequel for 2011 release</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Mon, 02 Nov 2009 10:05:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.returnofalice.com/teaser.html>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19218950/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/11/02/spicy-horse-teasing-alice-sequel-for-2011-release/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2011</category><category>alice-2</category><category>alice-in-wonderland</category><category>Alice-Madness-Returns</category><category>american-mcgee</category><category>ea</category><category>Electronic-Arts</category><category>Microsoft</category><category>release-date</category><category>spicy-horse</category><category>Xbox-360</category><dc:creator><![CDATA[Justin McElroy]]></dc:creator><pubDate>Mon, 02 Nov 2009 10:05:00 EST</pubDate></item><item><title><![CDATA[DICE 2009: EA announces American McGee's Alice 2]]></title><link>http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/</link><guid isPermaLink="true">http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/</guid><comments>http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/#comments</comments><description><![CDATA[<a href="http://investor.ea.com/releasedetail.cfm?ReleaseID=366638"><img hspace="4" height="272" width="225" vspace="4" border="1" align="right" class="imagepadding" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2009/02/alice21909.jpg" /></a>According to a tweet from <a href="http://www.joystiq.com/2009/02/12/dean-geoff-keighley-continues-tenure-at-spike-tv/">Geoff Keighley</a> from the ongoing <a href="http://www.joystiq.com/tag/dice-2009">DICE</a> summit, <a href="http://www.joystiq.com/tag/EA/">EA</a> CEO <a href="http://www.joystiq.com/2009/02/04/pachter-riccitiello-is-the-right-man-to-save-ea/">John Riccitiello</a> has just revealed a sequel to <a href="http://www.joystiq.com/2008/01/29/sarah-michelle-gellar-really-wants-to-make-alice-movie/"><em>American McGee's Alice</em></a>, coming soon. <br />
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Details are slim -- in fact, we just told you all of them right now -- but we can assume that <em>Alice 2 </em>will have <a href="http://www.joystiq.com/tag/american-mcgee">American McGee</a>'s name on the cover, and will probably be another third-person action game that takes elements from the <em>Alice in Wonderland</em> story and makes them all edgy and gothy. We will pass along actual (i.e. non-conjectured) information as soon as it is available.<br />
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<strong>Update:</strong> While we've never known Keighley to <em>not</em> be a man of his word, <a href="http://investor.ea.com/releasedetail.cfm?ReleaseID=366638">official evidence</a> is always welcome. EA adds that the <em>Alice</em> sequel is in development for PC, PS3 and Xbox 360 by American McGee's Spicy Horse studio. Says EA Partners GM David DeMartini: "EA Partners is ready to help [American McGee] bring his innovative vision for the franchise to even darker, more exciting places."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/">DICE 2009: EA announces American McGee's Alice 2</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Thu, 19 Feb 2009 15:40:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://twitter.com/geoffkeighley/status/1227971135>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1465933/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2009/02/19/dice-2009-ea-announces-american-mcgees-alice-2/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Alice-2</category><category>Alice-Madness-Returns</category><category>American-McGee</category><category>american-mcgees-alice</category><category>dice-2009</category><category>ea</category><category>ea-partners</category><category>Electronic-Arts</category><category>pc</category><category>spicy-horse</category><dc:creator><![CDATA[JC Fletcher]]></dc:creator><pubDate>Thu, 19 Feb 2009 15:40:00 EST</pubDate></item><item><title><![CDATA[Screenshots: American McGee's Grimm ... and first trailer!]]></title><link>http://www.joystiq.com/2008/02/19/screenshots-american-mcgees-grimm-and-first-trailer/</link><guid isPermaLink="true">http://www.joystiq.com/2008/02/19/screenshots-american-mcgees-grimm-and-first-trailer/</guid><comments>http://www.joystiq.com/2008/02/19/screenshots-american-mcgees-grimm-and-first-trailer/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.joystiq.com/category/mac/" rel="tag">Mac</a>, <a href="http://www.joystiq.com/category/pc/" rel="tag">PC</a></p><div align="center"><a href="http://www.joystiq.com/photos/grimm/651260/full/"><img vspace="4" hspace="0" border="0" src="http://www.blogcdn.com/www.joystiq.com/media/2008/02/grimm-giant.jpg" alt="grimm" /></a></div>
<span style="font-style: italic;"> Fee! Fie! Foe! Fum!</span> GameTap rolled out the first in-game shots of <em>American McGee's Grimm</em> today, along with a trailer (posted after the break), revealing the twisted tales' "vile," and still nameless <strike>protagonist</strike>, <em>er</em>, rather, 'antagonist.' The images and video suggest some kind of dual-world shenanigans -- from "cheery to eerie" -- but details are vague. <em>Grimm</em> will unfold over 24-weekly episodes, which are currently exclusive to GameTap, beginning in July.<br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/grimm/">Grimm</a></strong></p><a href="http://www.joystiq.com/photos/grimm/#651261"><img src="http://www.blogcdn.com/www.joystiq.com/media/2008/02/grimmgame---jack-world-dark_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/grimm/#651260"><img src="http://www.blogcdn.com/www.joystiq.com/media/2008/02/grimmgame---giant-stomp_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/grimm/#651259"><img src="http://www.blogcdn.com/www.joystiq.com/media/2008/02/grimmgame---toys-light_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/grimm/#651258"><img src="http://www.blogcdn.com/www.joystiq.com/media/2008/02/grimmgame---toys-dark_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/grimm/#651257"><img src="http://www.blogcdn.com/www.joystiq.com/media/2008/02/grimmgame---jack-kitchen-dark_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.joystiq.com/2008/02/19/screenshots-american-mcgees-grimm-and-first-trailer/" rel="bookmark">Continue reading <em>Screenshots: American McGee's Grimm ... and first trailer!</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2008/02/19/screenshots-american-mcgees-grimm-and-first-trailer/">Screenshots: American McGee's Grimm ... and first trailer!</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 19 Feb 2008 19:45:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.joystiq.com/2008/02/19/screenshots-american-mcgees-grimm-and-first-trailer/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/1119267/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2008/02/19/screenshots-american-mcgees-grimm-and-first-trailer/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>american-mcgee</category><category>american-mcgees-grimm</category><category>breakingnews</category><category>gametap</category><category>grimm</category><category>Mac</category><category>PC</category><category>spicy-horse</category><dc:creator><![CDATA[James Ransom-Wiley]]></dc:creator><pubDate>Tue, 19 Feb 2008 19:45:00 EST</pubDate></item></channel></rss>