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Posts tagged sponsor

Sony will not renew its FIFA sponsorship

Sony will reportedly not renew its FIFA sponsorship and will instead spend its money on structural reforms, according to Nikkei. The electronics giant began sponsoring the global soccer organization in 2005, signing an eight-year, 33 billion yen ($277 million using current rates) contract, which is...

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Red Bull charges into PS Home as first major sponsor

Puzzling through Sony's reasons for throwing money at PlayStation Home is not a task for weak of heart, but for long, sleepless hours spent burning the midnight oil. Thankfully we now have Red Bull, the online service's first major third-party partner, on tap to help energize our search for enligh...

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Try and play Nobunaga's Ambition, win green tea [Update 1]

In one of the oddest gaming tie-ins we've heard of since the glorious days of Yo! Noid, Koei and Coca-Cola have announced a cross-promotion between Kunitori Zunou Battle Nobunaga no Yabou (Domination Battle of the Brains: Nobunaga's Ambition) and ... some kind of Coca-Cola-branded green tea. We'v...

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Microsoft, Xbox 360 sponsor new Major League Soccer team Seattle Sounders FC

Those of you who enjoy soccer of the North American variety will begin to see jerseys emblazoned with a very familiar logo (that of the Xbox Live service) when a brand spankin' new Major League Soccer team, the Seattle Sounders FC, makes its debut in the 2009 season. The team (not to be confused w...

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Gamestop sponsors driver in NASCAR Nationwide Series

Fans of high speed circular driving and pre-owned video games will be pleased to see a familiar sight at the NASCAR Nationwide Series at the Dover International Speedway on May 31 -- a Gamestop sponsored stock car, driven by the fresh faced Joey Logano. Gamestop debuted the young driver to the rac...

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Army pulls sponsorship from game competition, puts event in question

Gamers in western Kentucky have one less reason to smile this morning with news that the area's annual gaming tournament, dubbed Gameathon, is likely in jeopardy of taking place this year at all. The reason? According to a report by the Bowling Green Daily News, the event's chief sponsor, the US A...

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