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Posts tagged sponsorship

Sony will not renew its FIFA sponsorship

Sony will reportedly not renew its FIFA sponsorship and will instead spend its money on structural reforms, according to Nikkei. The electronics giant began sponsoring the global soccer organization in 2005, signing an eight-year, 33 billion yen ($277 million using current rates) contract, which is...

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The Behemoth co-sponsoring Japanese indie festival BitSummit

Castle Crashers and Battleblock Theater developer The Behemoth is co-sponsoring the BitSummit festival this year. Set to to take place in Kyoto, Japan, the event offers a venue for independent developers to show off their games. It typically has the primary mission of bolstering the presence of Jap...

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Draw Something wants you to draw ads with latest update

If you've noticed a lot of a hockey-themed subjects cropping up during your Draw Something playtime lately, it's not just because its hockey season and Zynga is trying to stay topical. Rather, it's all part of Draw Something's new advertising initiative, which allows sponsors to insert their brand/...

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Rovio sponsors Formula 1 driver Heikki Kovalainen

We're starting to wonder what "limited resources" actually means over at Rovio. If you've got enough cash to send your product into space itself, and then turn around and also sponsor a Formula 1 driver's head, we get the feeling our definitions of "limited" vary by a few billion dollars. Heikki Ko...

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8-year-old MvC3 prodigy Noah Solis lands fighting sponsorship and clothing line

You may remember the story of Noah Solis, the 8-year-old Marvel Vs. Capcom 3 prodigy that captured the minds and hearts of the gaming community by placing in the top 48 at EVO 2011, destroying dozens of grown men in the process. Noah is more than a media darling, however, and his natural aptitu...

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SCEE renews UEFA sponsorship to last until 2012

According to MCV, Sony Computer Entertainment Europe has renewed its contract to continue sponsoring the UEFA Champions League until 2012. SCEE has been with the European football league for over nine years, bringing PlayStation products to footy fans. For all the Americans reading this, wondering: ...

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360 will sponsor World Cyber Games thru '08

The WCG and Microsoft have announced that the Xbox 360 and Games for Windows will be the "premier sponsor" of the World Cyber games through 2008. Microsoft's sponsorship will include hardware, software and marketing support for all WCG events, including three pan-regional championships, th...

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