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Posts tagged studies

Study shows casual gamers interested in Halo 3

We knew Microsoft was aiming to bring in a more casual audience, but we didn't think that Halo 3 could be part of that hook. Nevertheless, a new study reveals that casual gamers are unusually interested in Bungie's triple-A FPS, which many would describe as anything but casual. The study,...

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Study shows that parents avoid playing video games with their kids

So here's a logical reaction: Parents who don't approve of their children's video game habits, instead of playing with them, simply voice their resentment of games and then look the other way. Makes sense, right? Right? The results of a poll released by the Associated Press and AOL Games show that...

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Newsflash: Gamers love demos

Market research firms are known for stating the obvious, but in some cases it's worth repeating: Gamers love demos. More pearls of wisdom from the NPD Group's Gamer Drivers Purchase Report: The availablity of a demo plays an important role purchase decision, particularly for the casual gamer. ...

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Defining academic scholarship in games [Update 1]

The International Game Developers Association's "Culture Clash" column this month takes a look at the boundary between games and scholarship. Academia, and games academia in particular, can be the victim of a lot of stereotyping, but if developers look beyond the tweed-clad perceptions they may find...

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