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Posts tagged swrve

Report: 0.15% of mobile gamers account for 50% of F2P game revenue

A recent survey conducted by app marketing firm Swrve found that 50 percent of all free-to-play mobile game revenue comes from only 0.15 percent of players. The survey, reported by VentureBeat, finds that big-spending players, or "whales," often determine a free-to-play game's financial success....

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