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Posts tagged tbwa

Ad: PSP makes being arrested so much more fun

We love the construction of this ad for the PSP created by TBWA Espana, Madrid, Spain. Two police offers are apprehending this young man, and instead of handcuffs, they use the ever-engrossing PSP. It's a subtle ad that may not sell the system's capabilities, but does a great job of emphasizing...

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NSFW: Sony's Euro PS3 thumb for a penis ad

The image above is not the complete ad from Sony's European ad agency, TBWA\Wien, but we have placed the full monty (literally) after the break. When viewer's eyes wander south they will not be greeted by a penis, but by a well manicured thumb where a penis should be, which, believe it or not, is...

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Sony drops ad agency responsible for Universe commercials

It seems Sony is finally fed up with being the brunt of industry jokes with its long list of laughable commercials. In Sony's recent internal review for its $150 million advertising account, it eliminated its 13-year ad agency, TBWA/Chiat/Day, from consideration. With TBWA out of the picture, it...

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Sony America drops ad agency of 13 years -- now?

Advertising Age reports Sony Computer Entertainment of America kicked their ad agency of 13 years to the curb yesterday. TBWA/Chiat/Day was eliminated from the review of the $150 million PlayStation account. After all the numerous incidents over the years and the disastrous PS3 launch ads, the...

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A strange French PS2 ad hits the web for July

You have to hand it to Sony. They're not afraid to try anything with their advertising. The above (NSFW) clip was produced by the French ad agency, TBWA-Paris, for the PlayStation France online gallery (Artcade). Though the ad may never see the television light of day, maybe the bald dude at the...

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Disturbing "disruptive" PS2 ad

TBWA, one of the world's largest ad firms, is responsible for the ubiquitous neon iPod ads and the unfortunate PSP graffiti ads that have municipalities all riled up. They call their unique brand of advertising "disruptive." They break it down this way, "TBWA = Disruption." Alright, got it. I...

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