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Posts tagged thisisliving

Sony America drops ad agency of 13 years -- now?

Advertising Age reports Sony Computer Entertainment of America kicked their ad agency of 13 years to the curb yesterday. TBWA/Chiat/Day was eliminated from the review of the $150 million PlayStation account. After all the numerous incidents over the years and the disastrous PS3 launch ads, the...

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European PS3 ad takes a step back ... into crazytown

Just a few days after we lavished praise upon a new series of PS3 ads, we see this recently released European PS3 ad, and all of that is wiped from our mind -- as was whatever shreds of sanity we still clung to after the start of the "This is Living" campaign. Seriously, around the 25 second...

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'Violent' PlayStation 3 internet ad banned in UK

The Advertising Standards Authority has deemed fit to assassinate a UK PlayStation 3 advert believed to "glamorise violence or anti-social behaviour." Life Style Extra reports that the internet ad, depicting a gun-toting man called Kovac (seen in a different video to the right), drew 23 complaints...

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This is living: your PS3 is better than your girlfriend

Does the subject line not say everything that needs to be said? Why the heck does a girlfriend cost more than a PS3, given all the completely logical and rational comparisons presented in the video? Feel free to add your own "PS3 does this... your girlfriend doesn't" posts. Keep 'em clean,...

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PSP Fanboy Theatre: Volume 14

PSP Fanboy offers the latest and greatest movie and game trailers, formatted for the PSP in this new weekly feature. Check it out every Saturday. PSP owners can download files wirelessly via m.pspfanboy.com. Instructions: Save all movie and thumbnail files to the VIDEO folder. These high resolution...

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'This is Living' toilet girl helps flush PAL PS3 sales

Previously we said that we've completely given up trying to explain the European PS3 ads and marketing campaign. Somehow the "This is Living" campaign, with its cup-stacking, bike tricks and quirky characters was supposed to move PS3 unit in Europe. Given the tepid response in Europe and...

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PSP Fanboy Theatre: Volume 9

PSP Fanboy offers the latest and greatest movie and game trailers, formatted for the PSP in this new weekly feature. Check it out every Saturday. PSP owners can download files wirelessly via m.pspfanboy.com. Instructions: Save all movie and thumbnail files to MP_ROOT/101ANV01/. Requires firmware...

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"This is Living" commercial induces yawns, nods

All right, so the big bad Blu-ray ad has gone live in the UK, toting the "This is Living" slogan. What's it like? Watch for yourself, or read on. Essentially, we get to hear a woman talking about Blu-ray to an implied group of people who (like the man wandering around his home) are stuck in the...

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European PS3 slogan: "This is Living"

Unveiled at the Leipzig Games Convention and seemingly ignored by most, the official PS3 slogan for Europe has Sony proudly declaring, "This is living." Reeking of hyperbole and only tenuously linked to gaming, it's the sort of marketing that fits in quite snugly with an industry asking us to "jump...

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