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Posts tagged toy-fair-2011

Skylanders: Spyro's Adventure announced, incorporates augmented reality

Augmented reality dragons. Have you ever heard such a completely radical combination of words in your entire life? Activision and developer Toys for Bob are banking on the novelty of that concept to make their recently announced franchise reboot, Skylanders: Spyro's Adventure, a hit. Here's the...

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Activision to reveal 'innovative new universe' integrating games and toys at NYC Toy Fair

Hidden within the "company outlook" section of Activision's latest earnings report is a tease for a new game, or series, or something. Activision calls this new project "an innovative new universe with broad appeal that will be revealed at Toy Fair later this week and will bring the world of toys,...

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