Posts tagged viral marketing 
Emergency transmission: Mass Effect viralness
Tiz the time of year for grass to grow, showers to fall, and viral marketing to begin. And Mass Effect seems to be joining in on the swing of things by starting its own viral fun over on the inter-tubes of YouTube. YouTube member Spectre2183 posted two "emergency transmissions" and in the first one...
IslandofRhodes.org, elaborate fake or new announcement?
The jury is out if this is brilliant viral marketing or the simple fact that when millions of people play a game they'll eventually find something hidden -- but the timing is a little too convenient. In a video for God of War II (found after the break) a player works their way to a 999,999 hit comb...
'Alpha Moms' influence lesser moms into buying Wii
The LA Times reports the Nintendo viral marketing campaign rolls on. Nintendo's marketing firm used a well-known viral marketing technique used on teen girls who are "influencers" and just transferred it to the mom crowed. Nintendo recruited "gregarious, tech-savvy moms" to promote share the console...
Lost Planet trailer lays on the intrigue
Another webisode for Lost Planet is now available for download on Marketplace. In the trailer it's revealed that Mr. British Accent Guy* is working with a nefarious character. We told you he was evil! The trailer concludes with another snippet that may or may not be part of an ARG (Alternate Realit...
Epic's big GoW announcement decoded?
Here's an update on that GoW viral marketing scheme from last week. Amateur cryptologists at the Gears of War forum think they've decoded three mysterious messages from Xbox Live member "Mfenix" and come up with a date: November 12 -- presumably "Emergence Day" for the highly anticipated game. How ...
Bungie disowns ilovebees2.com
I forgot to mention that Bungie also called ilovebees2.com a "fake" insofar as that term relates the shady world of viral maketing campaigns and their company. In fact they seem sort of insulted that anyone would accuse them of using the same gimmick twice. Is bees2 promo...
