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Posts tagged viral-marketing

Hitman Facebook promo killed; must have had 'small tits'

If you logged online early enough today, you could have sent death threats to your friends on Facebook, courtesy of Square Enix and Agent 47 with the "Hire Hitman" app. Not only were these death threats, but they were full-on hits, with the targeted Facebook friend going through a process that...

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FindMakarov.com is an unofficial Call of Duty film project

The countdown on FindMakarov.com has ended to reveal ... a fan film? Self-funded "for fun," according to creative director Jeff Chan, of Toronto-based viral marketing company We Can Pretend, this live-action trailer is meant as an example of how Activision's Call of Duty game franchise could...

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Deus Ex: Human Revolution's viral 'Sarif Industries' website discovered

What is an upcoming video game without a viral marketing website? Nothing, that's what. Enter the website for Sarif Industries, which appears to be nothing more than your average site for a cybernetic implant manufacturer (you know the type). After a few minutes of fooling around with the site,...

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Lost Planet beta codes frozen in blocks of ice

Viral marketing is a strange beast. Example: Over the weekend, Capcom delivered several blocks of ice to eight different US cities. The catch: Each block of ice contained Lost Planet 2 merchandise and a code to get into the online multiplayer beta. The event went down this Saturday, so we're...

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New Zealand police respond to Splinter Cell stunt involving 'gun'

A Splinter Cell: Conviction marketing stunt went a bit too far in Auckland, New Zealand. According to the New Zealand Herald, a man with bandages on his hands pointed a fake gun at the patrons of a bar, who responded by diving under tables and calling the police. The money quote comes from Senior...

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Pre-order 'Mass: We Pray' for free Dante's Inferno trailer

We had an icky feeling when we first watched the Mass: We Pray teaser. Not because of the toll excessive devotional gameplay might take on our souls, but because we were pretty sure we were being virally marketed to in some way or another. It turns out, our unease (also felt by a few others,...

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Rumor: Kane & Lynch 2 teaser has duo dodging dogs

MTV Germany has posted a video that could be construed as a viral teaser for Kane & Lynch 2. The clip is mock "surveillance video" of two naked men desperately barging into a Chinese restaurant. The streakers are apparently on the run -- there's some gun fire aimed in their direction -- until...

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Comic-Con 2009: BioShock 2 gets real

Ever been to the mysterious BioShock 2 website, www.somethinginthesea.com? We first heard about it in March, and it is randomly updated from time to time with new bits of information from an obsessed searcher looking for clues about mysterious lights in the sea, and the disappearance of young...

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There's Something in the Sea and it's BioShock 2 info

Details are (probably intentionally) slim on this mysterious site, www.somethinginthesea.com, discovered by a Joystiq tipster. At the moment, it's nothing but a picture of a map, with a marking labeled 2/20/67, and a few weathered documents in front of it. But it's totally marketing for BioShock...

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Mysterious messages found in Home, part of viral campaign?

Have you stopped by PlayStation Home lately? There's something mysterious going on. Check the "News" section on your in-Home PDA and you'll see this rather strange message. From the way this is written, it's clear that the text is very intentionally crafted. (This is far from a real error...

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