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Posts tagged viral

Blizzard's Project Blackstone is a Heart of the Swarm viral campaign

Blizzard Entertainment registered a site called ProjectBlackstone.com late last year, and fans wondered if maybe it might be related to the mysterious upcoming Blizzard project code-named Titan. But no such luck, it seems: The domain went live this week and, soon after that, some crafty Redditors f...

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Grand Theft Auto 5 marketing kicks off with viral 'Epsilon Program' site

A Twitter account for something called the "Epsilon Program" has materialized in the past few days, linking off to a freaky (and annoying) website for a pseudo-religion called "KIFFLOM", registered by Take Two Software. The site features a thinly-veiled parody of the real-life Scientology organizat...

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Joel McHale, an intern, a bunch of models, and the Nintendo 3DS

We try our best to not to get duped by marketing disguised as "viral" internet video, but the ad wizards at Nintendo teamed up with Joel McHale and these models and the Mario Brothers and ... well ... we're weak. Weak!...

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Capcom behind 'No Hope Left' viral ads (or widespread graffiti, depending on your perspective)

The "No Hope Left" ad campaign spotted in a variety of locations across Europe has been pinned to Capcom. At least that's according to The Sixth Axis, whose intrepid reporter schlepped down to the Vauxhall station in London after seeing an image pop up on the viral ad campaign's website. He spott...

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'Slavery the Game' revealed as a viral ad for Dutch TV history series

Last weekend, we posted about a website featuring something called "Slavery the Game," which seemed to be a viral ad for a fake video game. It turns out the grim, weird site was a viral ad, but not for a video game. Rather, it's a project put together by a Dutch public television network named NT...

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Halo: Reach marketing campaign flexes giant robo-arm

What's gonna give Halo: Reach the best shot at topping Modern Warfare 2's $310 million in day-one sales? Marketing. Much to no one's surprise, Microsoft is splurging on its biggest game campaign to date, according to Advertising Age. While Reach's marketing budget has not been disclosed, it's expec...

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Assassin's Creed viral message appears on Facebook

Those sneaky Templars, always threatening the world through Ubisoft-owned Facebook pages! Oh, is that a new development? Assassin's Creed series villain Dr. Vidic (we don't blame you if you don't remember who he is -- he's this guy) recently posted a sinister statement on Ubi's Assassin's Creed 2 F...

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Valve's viral plot thickens with Portal blue screen of death

Even though Portal 2 has been officially announced, it seems the clever Alternate Reality Game which gave it impetus hasn't yet come to a complete stop. Shortly after accepting a Pioneer Award at the Game Developers Choice Awards in San Francisco on Thursday evening, Valve boss Gabe Newell launched...

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New Army of Two: The 40th Day viral video has its priorities straight

All work and no play may make Jack a dull boy, but for the folks at EA Montreal making Army of Two: The 40th Day, playing is no longer an option -- unless they're playing their own game as a part of their job. That's what this latest viral video marketing the game shows, as Rios and Salem continue c...

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Bill O'Reilly doesn't exactly hate naked ladies in new Guitar Hero 5 ad

What's better than naked ladies covered in sultry lyrics from Guitar Hero 5, you ask? How about putting them right next to Bill O'Reilly's head while he commentates? Talk about two great tastes that taste great together! Alright, it's not quite bread and olive oil. Rather than spit his usual slu...

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