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Posts tagged weather-balloons

Marketing zenith reached: Early copies of Mass Effect 3 on weather balloons

You guys know about Mass Effect 3, right? EA really wants you to know that Mass Effect 3 exists. Like, so bad. The publisher's fervor for raising awareness about ME3 is so great that it's strapping six copies of the game to six high-altitude weather balloons spread across the globe, and launching t...

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