Posts tagged whats-in-a-name 
What's in a Name: WayForward Technologies
With its gorgeous A Boy and His Blob remake in the pipeline, WayForward has been on our minds quite a lot recently. Unfortunately, we didn't have the answer to the real question: How did the company come up with its name? Our curiosity is now sated. "Back when we started in 1990, I happened to ...
What's in a Name: Infinity Ward
Have you heard about this game Modern Warfare 2? It's supposed to be pretty good. And we heard that it's expected to sell at least hundreds of copies this holiday season. How did these young upstarts at Infinity Ward get the name?We've got the story. Where did Infinity Ward come from? This ...
What's in a Name: Sucker Punch
We loved inFamous despite its unfortunate capitalization decisions, but since it's considered rude to ask about that sort of thing, we instead grilled the folks at Sucker Punch on how they came up with their studio's name: "The other company founders and I had worked at Microsoft for a decade ...
What's in a Name: Riot Games
We've had a good time with the League of Legends beta, so we asked the guys at Riot Games how they came up with their name, as well as the title for their spiritual DotA successor. On Riot Games: "We chose the name Riot Games because we thought it sounded a lot cooler than the other names that ...
What's in a Name: XSEED JKS
While they may not be the most recognizable brand to you just yet, XSEED has been bringing some really interesting titles stateside. Here's the story behind the company's name: "Our president had seen a Japanese show about entrepreneurs where they talked about planting the seed, the foundation ...
What's in a Name: Gearbox Software [update]
If you looked at the Joystiq calendar, you would have seen a bright red circle drawn around today with something like 17 little smiley faces around it. Sure, that was in part because it's taco salad day in the cafeteria, but also because we couldn't wait to share this new What's in a Name with you. ...
What's in a Name: Stardock
In our ongoing feature What's in a Name, we ask developers, publishers and other game industry businesses the stories behind their names. Today our answer comes from Brad Wardell, CEO of Stardock: "I was in college and started the company to help pay for school until I could get a real job. I ...
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