Posts tagged wieden-kennedy 
A recap of Dante's Inferno's weird, awful (effective?) marketing
AdFreak's chronicle of the Dante's Inferno guerrilla marketing campaign is one hell of a good read. The piece covers ad agency Wieden + Kennedy's almost year-long viral and guerrilla campaign for the game, which allegedly cost $200,000 and "yielded 47 million impressions of coverage." The ad agen...
