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Posts tagged women

Ubisoft: Wii is, like, totally driven by girls

Nintendo's crusade to wrap casual and non-gamers alike into the gaming fold has drawn the attention of the Sooner State, with the Tulsa World reporting that the Wii's unstoppable sales have much to do with the gaming habits of the fairer sex. Specifically, Ubisoft's senior brand manager Ann...

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Study: EverQuest II population may be 40% female

Shocking news: The half-naked human (elf, or cat-thing) female dancing for tips in the main city of your favorite MMORPG might actually be played by a real woman. The BBC reports on a study by researcher Scott Caplan at the University of Delaware, which examined gender differences in 2,400...

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EA's Board of Directors breathes in Oxygen founder

Geraldine Laybourne, the founder of women's cable television channel Oxygen, has joined the Board of Directors at Electronic Arts. Prior to creating television programs that pander to the fairer sex, Laybourne also worked for Nickelodeon, where she was instrumental in launching the station's window...

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GameStop's new 'Me Time Anytime' program targeted at women

Let's get the obvious joke out of the way: The original name for the new GameStop initiative was "Let's Try to Get a Woman Into GameStop Maybe." GameStop has announced a new program called "Me Time, Anytime" in which customers are encouraged to come into one of 1,500 US GameStop locations and try...

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Overheard@E3: "Check out all these girls playing games!"

When the doors of the E3 showfloor first opened, herds of eager game industry denizens rushed inside to set up stations at kiosks to try their hands at the new wares. One small gaggle of gaming journalists from a world where women must not exist gawped and said "Check out all these girls playing...

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Nintendo holding DS 'Tupperware' parties [Update 1]

Nintendo is constantly being praised for its marketing of the DS (and Wii) to non-gaming demographics, yet not all of the techniques used by the company are breathtakingly modern or anything. Case in point: these DS-themed parties, which NBC reckons are modeled on Tupperware parties, a decades...

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Wii Fit tagged with an expensive, undeserved bill

A poll from the UK insurance firm Sheilas' Wheels analyzed the exercise habits of women, and the potential disaster area that has become their homes. Despite the initial "ZOMG Wii Fit destruction!" outcry from the mass media, the details of the poll really don't have much to do with Nintendo at all....

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Ubisoft announces unimaginative 'Imagine Rock Star'

Say what you will about Ubisoft's Imagine line of games (targeted at girls aged 6 to 14), they're generally pretty original. There are precious few game makers trying to tap into the figure skating, fashion designing, and animal healing segments of the burgeoning DS game market. Unfortunately, the...

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Science says: Men's brains get more 'reward' from gaming

Developers and executives that are struggling to develop games that appeal to women now have a new excuse to fall back on if and when they fail. According to a study by Stanford University's Alan Reiss, men are hard wired to feel more "rewarded" playing games than women. The study, which looked at...

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Women in Games: Pinckard, Tory talk about industry, Jade Raymond

Continuing in her series on women working in the games industry (it began with her interview with Morgan Webb), MTV's Tracey John talks to Game Girl Advance creator Jane Pinckard and Assassin's Creed developer Elspeth Tory on their experiences, as well as addressing the controversy surrounding AC...

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