Among the comprehensive list of numbers in Ubisoft's first half fiscal 2009-10 report, measuring performance in April through September 2009, one figure stands out: the French company's reported €52,027,000 in not-profit. That's right, Ubisoft's profits are down by more than €70 million (over $100 million) from the same period last year to rest firmly in the red.

From a profitable first half of fiscal 2008-09 of roughly €24 million to just over €52 million in losses in the first half of fiscal 2009-10, Ubisoft's profits have experienced a year-over-year change of -316.53 percent. However, CEO Yves Guillemot remains steadfast that projected sales figures for Assassin's Creed 2 and Avatar will ease Ubisoft's financial woes. This is, after all, the most important Q4 in the company's history.

During the question and answer portion of an investor conference call this afternoon, Ubisoft CEO Yves Guillemot clarified his company's commitment to developing games for both the Xbox 360's still-codenamed Project Natal and the PlayStation 3's hopefully-still-codenamed PlayStation Motion Controller. "We have about ten games that will come for Natal during the first six months of the launch of Natal, and we expect between four to five games for the new controller from Sony," Guillemot explained. "That's the picture at the moment, it can change in the next twelve months." (That "twelve months" reference doesn't bode well for Sony's purported "Spring 2010" third-party launch lineup for the motion controller.)

When asked if those games were all new properties, or motion-enhanced updates of existing franchises (like Prince of Persia), Guillemot responded, "I didn't count the games that in fact are supporting the new functions that those accessories will bring. I was more speaking about casual games that we are doing on those two machines; we can consider that on those games it's 70 percent new property." Or – if you consider Guillemot's suggestion of ten games for Natal and "four to five" for PlayStation Motion Controller – that's roughly ten new casual properties coming from Ubisoft.

During the BMO Capital Markets Digital Entertainment Conference, Ubisoft CEO Yves Guillemot told attendees his company aims to capture a 10 percent market share in the flooded games industry. According to Guillemot (via GamesIndustry.biz), Ubisoft currently stands at "around 6 percent," but the executive believes his company can expand its reach using a multi-tiered strategy to raise its share very "quickly."

At its core, Ubisoft's plan was detailed as a three-pronged approach: A focus on present and future consoles, online and social networks and entertainment convergence. In June 2009, Ubisoft revealed the cross-game interface social media and digital platform, Uplay -- a web-based service it hopes will allow developers to better connect with players. Apart from this "confluence" concept, Ubisoft has continued its convergence strategy by expanding its marketing reach to gamers through various forms of media and through the use of its movie license agreements.

"We have many opportunities to gain market share," Gillemot said during the event, echoing statements made during its Q2 earnings call last week regarding the importance of leveraging upcoming technology from Microsoft and Sony. And let's face it, if pre-order data is to be believed, Ubisoft will soon be diving into giant wells of loot following the release of Assassin's Creed 2... and that has to help the company inch closer to its 10 percent goal.

On the conference call covering Ubisoft's Q2 earnings, management had a chance to discuss its strategies for the company, including support for both Microsoft and Sony's motion control accessories. "We will also be ready with some very nice innovations when Natal and Motion Controller are launched on the Xbox 360 and PS3 next year," Ubisoft CEO Yves Guillemot said, reminding us that a 2010 release for Project Natal is all but confirmed at this point. He later explained that Ubisoft will "also have some games that will come on the new machines that are going to come in the future" and "are working to be ready for the new accessories or new machines that will come soon." Whether Guillemot is talking about the aforementioned motion control accessories or new consoles altogether (or both!) wasn't clear.

Ubisoft CEO Yves Guillemot finally noticed the trend he helped start: too many games being pushed into an increasingly crowded Q1 of 2010. "We now have a situation where there are a lot of good games due for release in the first half of next year," Guillemot told MCV, "but I think some publishers will move again."

Guillemot said that because "the first quarter of 2010 is looking pretty crazy," the "other players" will further delay their already-delayed games. What he didn't say was whether Ubisoft would be delaying its games. To us, this sounds like a preliminary statement to soften the eventual impact of another delay of Ubisoft games.

As happy as you might have been to read about the PS3's price being slashed to $299 in the US, trust us: Ubisoft boss Yves Guillemot and EA Games president Frank Gibeau were much, much happier. Not only will, theoretically, more systems fly off shelves but buyers will have a little extra cash in their pockets for the companies' games.

"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray," said Guillemot, who was having kind of a rough day with English it would appear. Gibeau shared his enthusiasm, telling GamesIndustry.biz, "It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars.' So the lowest priced hardware possible is a good thing for us."

Also, we never noticed how much Gibeau looks like Radar O'Reilly.

According to statements made by Ubisoft CEO Yves Guillemot in a recent investor call (via Shacknews), the publisher is looking to implement new anti-piracy tools within its PC releases. Though the platform isn't the only one beset by shady software shenanigans -- Guillemot highlighted the existence of piracy on every console, including DS, PS3 and Xbox 360 -- it is drawing the most internal ire.

"All together, on home consoles, the piracy is low," he said. "But on the PC, the piracy increases quite a lot, and we are working on tools that will allow us to actually decrease tremendously the piracy on PC, starting next year in fact and probably one game at the end of this year." Will they also mark a tremendous decrease in consumer friendliness? We'll have to wait for that one game at the end of this year, and with Splinter Cell: Conviction out of the picture, Ubisoft's new measures will most likely debut in November with Assassin's Creed 2.

Remember what that game's creative director, Patrice Désilets, told us about the 35 million people who played Assassin's Creed 1? "Not all the people bought it. They played it on PC."

The CEOs of two of the largest video game publishers appeared to share completely contradictory views on one issue: the declining (or stable?) DS software sales market. Arguing one side was Yves Guillemot, CEO of Ubisoft, who blamed his company's poor Q1 showing in part on a declining DS software market. On the other side is Brian Farrel, CEO of THQ, who seemingly responded directly to Guillemot's accusation saying that "it's not a bad market."

Guillemot claimed that piracy in Europe, particularly Spain, was in part to blame for the drop in DS sales. Farrell said, "I know there's been a lot of talk in Europe about piracy. We've been pleased with our DS, in particular, catalog sales. It's not a bad market." Both CEOs looked to the latest DS revision – the DSi – to ameliorate some of the piracy concerns. "For DSi, the piracy is a lot less than on the normal DS," Guillemot said. Farrell said, in keeping with his promising view of the DS market, "We think there's some growth coming with the DSi."

While the PSP has certainly had its fair share of piracy over the years, Guillemot praised Sony's evolution of the machine. "The PSP has always been a machine with lots of piracy, so it's a machine we were not developing too much on because it was pirated. Now there are new ways to control the piracy so we have reinvested on the machine." That reinvestment has obviously come in the form of Assassin's Creed: Bloodlines. "It'll be interesting to see how the PSP business continues with Sony's new entry," Farrell said, referring to the PSP go. "But we're not seeing any major trends in the handheld business between the DS, PSP, and even the iPhone that are affecting our overall outlook at this time."

Ubisoft, for its part, is looking for other, unique ways to curb piracy on platforms like the DS. "We are working to put new figurines and new elements in the box that will change [the impact of piracy] in the future but in the short term it's effecting us," Guillemot said. It'll effect you a lot less if you bundle some of those adorable Rabbid figurines with every game you ship. Just sayin'.

With back to back conference calls this week by Ubisoft on Monday and THQ on Tuesday, we were treated to CEO-level insight into on some of the issues facing the gaming industry. Both Yves Guillemot from Ubisoft and Brian Farrell from THQ addressed the looming console price drops and we dutifully scribbled down every word.

Both agreed it wasn't their place to confirm any price drops. "We can't comment because it would depend very much on how those guys sell their machines and how ... they can decrease the price of those machines," said Guillemot. "Obviously we'll let the hardware guys announce the magnitude and timing [of a price cut]," said Farrell.

But just because they're not going to confirm a price drop doesn't mean they're not going to share their company's opinions on whether one is coming or not. "We think the battle between the three manufacturers will really be very fierce this year. All of them will really push hard to get this Christmas sale," Guillemot said in rough English. "They will act, we think."

Farrell was a little more specific: "The fact that Nintendo Wii is still at its launch price and PlayStation 3 is still at a relatively high price point by historical standards ... just look at the hardware numbers and it would seem that a price cut would be in order by at least two of the three manufacturers."

While Guillemot ended the price cuts discussion with hopeful remarks about the effect console price drops would have on his software business – "if the machines are going down in price, we can see a big increase of sales on all the machines" – Farrell was a little more direct stating, "Price cuts, again – they are factored into our guidance, our internal model. We do anticipate price cuts coming this Fall ... something on the higher end of the range certainly wouldn't surprise us."

Well, with all this chatter, it wouldn't surprise us either, Brian. Drop your best estimates in the comments.

During yesterday's Ubisoft conference call, when asked about next year's lineup – short of the delayed Splinter Cell: Conviction, Red Steel 2, and potential 2010 titles I Am Alive and Ghost Recon 4 – CEO Yves Guillemot was understandably vague. While we were, of course, on mute, Guillemot knows all too well that somewhere, on the other end of his telephone line, was the sound of hundreds of games writers breathing heavily and typing furiously. So he started simply. "We have a very good lineup for next year. We can't give you too much information on that now."

Okay, Yves. It's a good lineup and you can't talk too much about it. You'll have to give us something more than that! "We have lots of products that are coming from the brands we own, so you will see lots of followups to the brands that are already established," he continued. "And we think that you will be able to see also some elements concerning the Assassin's Creed license."

Wait, what now? Some "elements" and those elements are "concerning" the Assassin's Creed "license"? Wow, how's that for vague? With Assassin's Creed: Bloodlines and Assassin's Creed 2 hitting the PSP and Xbox 360/PS3, respectively, this fall we're not sure what sort of property he could be alluding to but we thought we'd share regardless. Why? Because, when they finally announce Ubi Racers at E3 2010 – the only kart racer with all your favorite Ubisoft charactes like Sam Fisher, Uncle Pey'J, and Assassin's Creed's Altair – you'll recall this post and remark at how all that mystery and all that obfuscation has suddenly come into clarity.

While Ubisoft CEO Yves Guillemot singled out a nosedive in the DS market as a significant contributor to his company's poor Q1 performance, he didn't condemn the growing casual gaming space or his company's increasing reliance on it. Where the DS software market is falling – Guillemot pointed to Ubi's consistent market share in Europe, despite a drop in revenue – other casual opportunities are growing. "The DS is declining quickly, but the Wii is taking off quite fast," Guillemot said. "That's why the average margin remains around 20%." So, while DS software sales dipped, Wii software was there to make up the difference. So why did a drop in DS software sales hurt so bad in the last quarter? Guillemot says Ubi's summer Q2 "is a period where people are going for holidays and they buy lots of [DS] games and because this market is going down it has a big impact on the second quarter."

With DS software sales flagging, Ubi's not without a plan to safeguard its lucrative casual franchises. Executive director of Ubisoft, Alain Corre, broke down the Wii's growth, saying, "This year we expect the Wii to represent over 40% of our sales on casual versus last year it was at 18%. So it's a big change for the Wii, and [the Wii] is contributing much more to our casual sales than the DS last year."

So Ubisoft is looking to the Wii, and beyond, for the bulk of its casual gaming sales. "The casual business is changing rapidly and it will still be a very interesting business but we have to reinvent it this year," Guillemot expained. "We already have a big shift from DS to Wii this year, and we'll continue with the Wii and the Xbox 360 with the new 3D camera next year." Of course, we've been focused on how Project Natal will work with "our" games; however, here's the CEO of a major publisher talking about the Xbox 360 (not the PS3's motion camera though?) as another prong in its successful casual strategy.

Maybe this afternoon's news that Splinter Cell: Conviction – aka Badass: The Game – and Red Steel 2 were being delayed from later this year to the beginning of next year took you by surprise. Not us, Reader. We've become so desensitized to the pain of losing highly anticipated titles like Conviction to the vagaries of a tumultuous market that we can no longer tell delays from cancellations. We've got it bad.

So, we tuned into Ubisoft's conference call this afternoon in the hopes of gleaning some new information from CEO Yves Guillemot. To our pleasure, Mr. Guillemot provided some details explaining why one of his company's already very delayed major releases would be delayed further. "Red Steel and Splinter Cell are going to greatly benefit from the additional polishing time we are providing and will clearly be among the leading brands on the Wii and 360 for the March quarter," Guillemot said. If you'll recall, Splinter Cell: Conviction had already missed its original 2007 release date.

When asked why these two games were being delayed, Guillemot explained, "The changes on Splinter Cell and Red Steel – it's just a question of polish. The team was asking that they couldn't be with the level of quality on all the maps and all the game for the end of the year, so they had asked for more time to be able to come with a better product, for both of those games. The quality of the games is there for what you've been able to see at E3, but we were not able to have that same quality on the full game of those two products."

Of course, in a conference call full of analysts and investors, the tiny matter of lost sales came up. Guillemot admitted that, for "those two products, it's around a million units" of lost sales in the first month. However, when faced with releasing subpar titles or losing a stronger opening month, Guillemot came down strongly in favor of the latter. "We really think with the level of quality that we'll be able to obtain with the time we give them we will have a long shelf life for those products," he explained. "Now, because [Conviction and Red Steel 2] are launching during that quarter, they will not do as many units for the first month as they would have done in November/December, but we think that on the long-term they can achieve more units than what they would've done."

And it sounds like Ubisoft's patient partner for the still Xbox 360-exclusive Conviction – that would be Microsoft – doesn't mind waiting another couple months. Guillemot says, "We still have the full support of Microsoft because they know that if we can bring a very high-quality game this will help their machine. So we still have the full support from them." And if they deliver a quality game, they'll have the support of gamers as well. Your move, Ubi.

It's time for another installment of "Sales Go Up, Profit Goes Down," the completely perplexing economic phenomenon that's been taking the gaming industry by storm as of late. Today's contestant is Ubisoft, who in April reported a 14 percent annual sales increase over the past fiscal year, from €928.3 million to €1.06 billion, yet recently revealed it had experienced a 37 percent (or €31 million) decrease in net profit during FY 2008.

This might sound bad, but Ubisoft CEO Yves Guillemot said during a recent investor conference call he was pleased his company could, "offer superior quality games, while maintaining a high level of profitability." Oh, let's not forget the company's projected €1.1 billion sales target for the next fiscal year. With the amount of stuff the developer is working on, figures that huge wouldn't surprise us.

The signs are so clear that Apple wants a bigger slice of the gaming pie, you probably don't need us offering our own cockamamie theories (iPhun!). But maybe Yves Guillemot will be enough to convince you. During an earnings call yesterday, the Ubisoft boss said "There's also a new entrant in the business. [That entrant is] Apple, with the iPhone. And we don't think they will stop there."

Reading the rest of the context on Kotaku, it certainly sounds like Guillemot is thinking that Apple's working on new hardware. So, we've gotta ask: Do you have room in your heart for another box?

During yesterday's financial results conference call, Ubisoft CEO Yves Guillemot mentioned that his company had already begun preparing for the next set of consoles. Does this mean that Ubisoft has been shown the plans of the hardware developers? Probably not! It's preparing with money.

"We need to get ready for the future generation of consoles," Guillemot told investors. "In the next few years, there will be new home and handheld consoles, and if you don't invest... you will not be able to cope with both [the existing and new generation consoles]."

We can only imagine how difficult it must be for Ubisoft to predict how the next generation will look. Right now, judging by the current generation, the company doesn't know what kind of media games will be stored on, whether there will be any media, or even how many screens its handheld games will occupy. It doesn't know how many years into the PS3's "ten-year plan" Sony will introduce the PS4, and there's basically no predicting what Nintendo's next device will look like, nor whether it will be more appropriate to put Tom Clancy sequels or Petz sequels on it.