Obama billed $44.5K for in-game advertising

by Ross Miller on Oct 30th 2008 1:15PM

How much did it cost 2008 US Presidential Candidate Barack Obama to put ads inside of Burnout Paradise and other titles? According to a Federal Election Commission filing (via Gamespot), Obama's campaign sent $44,465.78 to Massive Incorporated to run in-game advertisements, from October 6 to November 3, in 18 separate titles. The real winner of these in-game ads, of course, was Tim the Paradise City Street Sweeper.

Comparatively, the campaign has spent a estimated total of $205 million on TV ads, about $4 to $5 million of which was for last night's 30-minute infomercial on CBS, NBC, MSNBC, Fox, BET, TV One and Univision. Fun statistic: The amount spent on TV ads was 455,555% higher than in-game advertisement. According to previous statements, Massive had approached the McCain campaign about doing a similar advertising deal, but they had passed on it.

Source

Tags: 2008-us-presidential-election, barack-obama, burnout, burnout-paradise, in-game-advertising, massive, massive-inc, obama, president, Xbox-360

Reader Comments (161)

Obama is a douche. He accepted large amounts of money from Fannie Mae and Freddie Mac just before they went under. Who had to bail them out? The American Taxpayers. Any forward thinking individual would vote against Obama.

McHypocrite had a Fannie/Freddy lobbyist on his payroll until AFTER the Govt. takeover.

As for Obamas donations? THEY CAME FROM EMPLOYEES OF THOSE COMPANIES, EMPLOYEES OWN PERSONAL DONATIONS.

And Duke, you wonder why I belittle these people.

you sir are a douche, Obama did not accept money from Frannie Mae and Freddie Mac. McCain is a double douche for telling lies and not even being born in america to run for president. And he is a triple douche for picking Palin for when his viagra runs out!!

Obama/Biden 08!

*Laughs hysterically at Kokomadeta*

Dude, after that comment there is only one person that's a douche, need I say any more?

Killjebus, just because someone else makes a lame comment you feel justified in your offensive and unsupported comments around this board? That’s not too mature.

Once again, why do you not respond to the meat of my questions around here? How am I as a Republican such an idiot when I have the poli sci and legal education to support what I believe, and you speak with hyperbole and insults for the most part? Your attacks are all tv talking points and twists (and the “clever” usage of made up words) – I don’t see you giving any educated commentary on the political process in America. You act as though congress has no roll in America and a president is a dictator who writes and passes all laws while the other party does nothing – that is amazingly wrong. You blame Bush for laws that congress played a huge roll in creating, but leave them out of it. You blame the patriot act on the republicans when it was both parties that screwed us, just like you ignore that the bailout was both parties and not the republicans. Seriously, you are not using any logic or balance in your comments. As always you call your opinions facts. How many times must you be told that your opinion is not a fact? Your opinion does not make a past congressional vote somehow change.

How is it that you think you represent a movement for some new freedom when you obviously don't believe people have a right to feel different than you without deserving to be harassed, belittled, and shut down as idiots (without basis)?

You are a hypocrite plain and simple.

I can hear the people at Joystiq right now laugh as they baited and catched people into arguing about politics and long drawn out sentences about what they believe.

5 more days until all of these stupid ads are gone. I don't care who wins, I just want the stupid commercials gone. If I wanted to see two men call each other names I would watch a soap opera (or wrestling lol).