A press release from Bandai Namco (as translated by Gematsu) states, "This change in our name allows us to redefine the scope of our business as lying not solely just within games, but rather more broadly within entertainment as a whole." You know, so that way people don't get confused and think they're just about games. "In doing so, we seek the continued growth of our company through a new, yet wholly recognizable network that will be utilized for expansion into service and contents ventures."
The name change is scheduled to take effect on April 1, 2015. Wait, really? Okay, we have to ask: Bandai Namco, are you just trolling us now?