Chinese e-commerce company Alibaba invested $10 million into microconsole maker Ouya last month, The Wall Street Journal
reported. The two companies have seemingly agreed to bring Ouya's software and game library to Alibaba's set-top box. Ouya announced its Ouya console-less ambitions in March 2014
, dubbed "Ouya Everywhere." The initiative allows Ouya to run its software on other devices, starting with Mad Catz's MOJO
microconsole. Ouya raised $8.6 million on Kickstarter in 2012, first launching in July 2013
. The system didn't generate
much revenue for developers as just 27 percent
of Ouya owners purchased a game in its first month.
Ouya CEO Julie Uhrman would not confirm Alibaba's investment, but did tell Engadget
that the company has "been working with partners to bring our platform and games library to their devices." She said that Ouya is "live with Madcatz in the US and working with Xiaomi in China. There are a number of others in the works, with our focus outside the US because there is where we see the most opportunity and growth. Sometimes new markets leapfrog the established ones -- this may be one of those cases."
The Chinese government lifted its 14-year ban on foreign consoles and video games just over one year ago
, issuing a new set of content restrictions
for manufacturers this past April. Reports from December found that gaming revenues in the country grew 38 percent
year-over-year. The other major console manufacturers are poised to enter the emerging market: While Sony delayed
the launch of the PS4 in China earlier this month, Microsoft already reportedly sold over 100,000 Xbox One systems in its introductory week back in October
. Nintendo revealed plans in May
to approach emerging markets such as China with new hardware this year.